This is a brief summary of a 1982 article in "Curator" entitled "Video vs Wall-Panel Display: An Experiment in Museum Learning," which discusses key findings from a survey of visitors who viewed a special painting exhibition at the Brooklyn Museum. Information about an artist and his work was alternately provided for visitors by color wall panels, a video display, a combination of the two, or the information was not provided at all.
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TEAM MEMBERS:
Visitor Studies AssociationJ. LandayR Bridge
This is a brief summary of Randall Washburne and J. Alan Wagar's 1972 article, "Evaluating Visitor Behavior to Exhibit Content." Washburne and Wagar studied visitor preference for types of exhibit presentations in visitor centers. Key findings include visitors' preferences related to three categories: stimulus, subjects, and strategies for communication.
This is a brief summary of a 1986 article by researchers at Florida State University, who studied if hands-on exhibits attract more visitors and hold visitors' attention longer, and whether a specific age group or sex is more attracted to these type of exhibits.
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TEAM MEMBERS:
Visitor Studies AssociationJ.J. KoranM.L. KoranS.J. Longino
This is a brief summary of a 1983 article by Hayward and Larkin featured in the "Museum Studies Journal." The article discussed a study conducted by the researchers, to compare pretest vs. post-test visitor perceptions of a renovated historical house in Old Sturbridge Village, an outdoor history museum in Massachusetts.
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TEAM MEMBERS:
Visitor Studies AssociationD.G. HaywardJ.W. Larkin
In this article, Jacksonville State University's Stephen Bitgood and Donald Thompson discuss findings from two studies, one that evaluated how people perceive museums, parks, and zoos in terms of 27 bipolar characteristics and one that studied how a visit to a science museum effects the perceptions of respondents. In both studies, the researchers used the semantic differential survey technique.
In this article, Harry Searles, Director of Educational Services at the Ohio Historical Society, discusses the development of four computer programs used as orientation and exit exhibits. These programs aimed to improve and measure visitor interaction and understanding. Findings from this research are briefly summarized.
This article summarizes methodology and key findings from research to determine the effectiveness of several aspects of the Old Woman Creek National Estuarine Research Reserve on Lake Erie visitor center for providing public information about the value of estuaries. Researchers investigated how knowledge and attitudes of adults change with each visit, the factors that contribute to differing visitor experiences, how types of exhibits, readability, and placement relate to knowledge changes, and if a computer can serve as a testing device in a visitor center.
In this article, Stephen L. Gerritson of Economic Research Associates discusses a study conducted by the Iron Range Interpretive Center to learn more about its visitors. This museum of mining history and ethnic heritage in Chisholm, Minnesota conducted intercept surveys in the summer of 1986 to better understand visitor demographics, visitor expectations, and the visitor experience.
In this article, Ohio State University researchers discuss the Importance-Performance analysis tool and its application in non-profit leisure settings such as a park.
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TEAM MEMBERS:
Gary W. MullinsBetsy L. Schultz Spetich
In this article, Randi Korn discusses methods and key findings from a study that evaluated the Japanese Garden at the Chicago Botanic Garden. The study evaluated which exhibit objects attracted visitor interest and the effectiveness of the interpretive materials. Visitor input was used in designing the interpretive materials.
In this article, researchers at Jacksonville State University compare three approaches to control littering: environmental education, environmental design, and consequence control. The authors also briefly suggest ways museum/zoo professionals can combine these techniques to control litter.
In this article, researchers at Jacksonville State University share methods and findings from a study that compared the effectiveness of three types of "Do-Not-Feed" signs at the monkey island in the Birmingham Zoo. This is a summary of a paper to be presented at the Southeastern Psychological Association Annual Meeting in New Orleans in March, 1988.
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TEAM MEMBERS:
Stephen BitgoodJerry CarnesAngela NaborsDon Patterson