In this article, Ohio State University researchers discuss the Importance-Performance analysis tool and its application in non-profit leisure settings such as a park.
Document
TEAM MEMBERS
Gary W. Mullins
Author
Ohio State University
Betsy L. Schultz Spetich
Author
Ohio State University
Citation
ISSN
:
0892-4996
Publication Name:
Visitor Behavior
Volume:
2
Number:
3
Page Number:
3
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