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Peer-reviewed article

Utilizing Visitor Surveys to Improve Marketing

January 1, 1987 | Exhibitions
In this article, Stephen L. Gerritson of Economic Research Associates discusses a study conducted by the Iron Range Interpretive Center to learn more about its visitors. This museum of mining history and ethnic heritage in Chisholm, Minnesota conducted intercept surveys in the summer of 1986 to better understand visitor demographics, visitor expectations, and the visitor experience.

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  • Stephen L. Gerritson
    Author
    Economic Research Associates
  • Citation

    ISSN : 0892-4996
    Publication Name: Visitor Behavior
    Volume: 2
    Number: 3
    Page Number: 4
    Resource Type: Research Products
    Discipline: Education and learning science | Engineering | History/policy/law | Social science and psychology
    Audience: General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Exhibitions | Museum and Science Center Exhibits

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