This is a brief summary of Randall Washburne and J. Alan Wagar's 1972 article, "Evaluating Visitor Behavior to Exhibit Content." Washburne and Wagar studied visitor preference for types of exhibit presentations in visitor centers. Key findings include visitors' preferences related to three categories: stimulus, subjects, and strategies for communication.
Document
TEAM MEMBERS
Citation
ISSN
:
0892-4996
Publication Name:
Visitor Behavior
Volume:
2
Number:
2
Page Number:
12
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