In this article, Jacksonville State University's Stephen Bitgood and Donald Thompson discuss findings from two studies, one that evaluated how people perceive museums, parks, and zoos in terms of 27 bipolar characteristics and one that studied how a visit to a science museum effects the perceptions of respondents. In both studies, the researchers used the semantic differential survey technique.
Document
TEAM MEMBERS
Donald Thompson
Author
Jacksonville State University
Citation
ISSN
:
0892-4996
Publication Name:
Visitor Behavior
Volume:
2
Number:
3
Page Number:
9
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