This article examines the effect of one government policy, the Government Performance and Results Act (GPRA), on museums (and other institutions as defined broadly by AAM). The article discusses how the increased emphasis on outcome evaluation in GPRA, and from funders in general, will be passed on to grantees, and how they need to respond.
This paper describes how an understanding of visitors could improve visitor services and museum experiences in order to maximize the attainment of museum objectives. Data from preliminary research at the Nehru Science Centre in India and implementation of findings in day-to-day management of science centre activities has brought about perceptible results, especially in creating new audiences and retaining visitors, thereby increasing overall visitor numbers and, above all, creating a renewed interest in the science centre among the community.
This brief article discusses the slowly emerging field of visitor studies in Brazil and presents a list of master dissertations by Brazilian museum professionals, which represent the most complete and the best audience surveys available in the country.
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Adriana Mortara AlmeidaVisitor Studies Association
This article discusses the keys to successful field trips. The authors outline findings from eight years of studying self-guided school groups at the Monterey Bay Aquarium, including what they've learned about these groups and their plans for enhancing field trip experiences.
This article discusses the methodology, key findings, and implications of a 1998-1999 evaluation conducted by the US Holocaust Memorial Museum of its educational programming for school groups. The evaluation examined the impact of the school programs as well as guided future programming decisions.
This article discusses the QUT Museums Collaborative, a project comprised of museum educators and administrators and university researchers in Australia, which examined the experiences of young children visiting museums. This report includes a discussion of the research plan and methodology, emerging and anticipated outcomes, and the significance of the study.
This article discusses "The Big History Lesson," an educational program at the Michigan Historical Museum in which teachers and students use the museum as their classroom for a week for a lively, in-depth study of Michigan history. This project is a model of teaching and learning that makes a real world, hands-on, personal history connection for students.
This article discusses museum field trips and a study that investigated teacher approaches to visiting out-of-school learning environments for science education. This article describes teachers' and (adolescent) students' differing experiences of field trips, and discusses the need for 'museums' to communicate more effectively with teachers and students prior to school field trips.
This article discusses the goals, methods, and findings of a research study conducted by staff at the Monterey Bay Aquarium to evaluate their revised sea otter feeding program. The study evaluated the success of the volunteer training and peer coaching program as well as the effectiveness of the new program format in promoting the aquarium's mission.
This article discusses the ways in which museums can serve people with all types of disabilities,beyond making doorways, entrances, elevators, parking, and restrooms accessible. It outlines how museums can improve intellectual access to all.
This article discusses one of many studies conducted at Colonial Williamsburg for the purpose of strengthening the learning experience for families. The study was conducted in 1993-1996 and continues to match what current audiences tell staff year after year. The article includes a brief description of the methodology used a discussion of what researchers learned and how interpreters can apply these lessons to their daily interpretations.
This article discusses a Visitor-Center Evaluation Hierarchy that illustrates the relationships between evaluation needs and various methodologies that, in turn, yield a variety of visitor data important to educators, marketers, evaluators, administrators, and program funders. It includes discussions about the utility of the hierarchy, implications of data gathering at each level, issues related to measurement and sampling, and a list of resources for further discovery.