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Peer-reviewed article

A Visitor-Centered Evaluation Hierarchy

January 1, 2002 | Public Programs, Exhibitions
This article discusses a Visitor-Center Evaluation Hierarchy that illustrates the relationships between evaluation needs and various methodologies that, in turn, yield a variety of visitor data important to educators, marketers, evaluators, administrators, and program funders. It includes discussions about the utility of the hierarchy, implications of data gathering at each level, issues related to measurement and sampling, and a list of resources for further discovery.

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  • 2013 07 02 marcy 2008
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  • Visitor Studies Association
    Publisher
  • Citation

    ISSN : 1064-5578
    Publication Name: Visitor Studies Today!
    Volume: 5
    Number: 1
    Page Number: 5-11
    Resource Type: Research Products
    Discipline: Education and learning science
    Audience: General Public | Educators/Teachers | Museum/ISE Professionals | Evaluators
    Environment Type: Public Programs | Exhibitions

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