The Collaboration for Ongoing Visitor Experience Studies (COVES) aims to help science centers gather and share data to better understand visitors’ experiences. For the summative evaluation of COVES, the Museum of Science’s Research and Evaluation Department studied the program’s impacts on participating museums and museum professionals. Specifically, this evaluation was designed to:
Examine participants’ overall satisfaction with the collaboration and their likelihood to recommend it to others;
Understand the impact that COVES is having on Participating Institutions;
Assess whether
Recent research suggests that emerging adulthood—the stage between adolescence and maturity marked by a lengthy process of identity development—constitutes a window of opportunity for museums to influence adults’ lifelong science learning trajectories. The current study sought to explore the impact of a single museum visit on emerging adults’ science self-efficacy, beliefs about their own abilities to learn or do science. A repeated measures design assessed the science self-efficacy of 244 emerging adults before, immediately after and three months after a science museum visit. Results from
Cultivating Confidence: Young Women's Self-Efficacy in Science Museums is an NLG Diversity and Inclusion research project that studies the impact of a single science museum visit on "emerging adult" learners (young adults aged 18-29, not yet married, no children). Cultivating Confidence builds directly on prior IMLS-funded research that found that a science museum visit mitigated a pre-existing gender gap in science self-efficacy: Young women entered the museum with significantly lower science self-efficacy (confidence to do or learn science) than men, experienced a significant increase over the course of the visit, and remained at that same level, equal to men's, three months after the visit. Cultivating Confidence will replicate and investigate this effect further by observing male and female young adults during their visit and over the course of the following three months. The study will attempt to understand how museum visits help young women build crucially important science self-confidence. What happens during the visit and how does that affect young women's subsequent behavior and beliefs? The study will also attempt to untangle the confound between gender and initial science self-efficacy (SSE), since the women in the prior study tended to have lower pre-visit SSE than men.
Cultivating Confidence: Young Women's Self-efficacy in Science Museums is an NLG Diversity and Inclusion research project that studies the impact of a single science museum visit on "emerging adult" learners (young adults aged 18-29, not yet married, no children). This grant application can be used as a sample of a successful IMLS proposal.
Since the late 2000s, interest in the development and use of shared measures in the informal science, technology, engineering, and mathematics (STEM) education (ISE) field has increased. The intent is to build the capacity of evaluators to measure common outcomes of ISE experiences. We begin this chapter with a definition of shared measures, a description of related technical qualities of these measures, and a discussion of benefits and concerns around the use of shared measures. We then review recent conversations and developments around shared measures, including examples of observational
With funding from the Institute of Museum and Library Services’ (IMLS) Museums for America program, the Cincinnati Zoo & Botanical Garden (Zoo) undertook a process of improving the interpretive experience of its Wings of the World exhibit, which concluded in summer 2018. The updated exhibition sought to enhance families’ connections to nature and inspire them to become better bird neighbors, in direct alignment with the Zoo’s strategic planning.
In collaboration with the Zoo, the Lifelong Learning Group (LLG) conducted formative and summative evaluation in spring and summer 2018. The
With funding from the Institute of Museum and Library Services’ (IMLS) Museums for America program, the Cincinnati Zoo & Botanical Garden (Zoo) undertook a process of improving the interpretive experience of its Wings of the World exhibit. This effort seeks to enhance families’ connections to nature and inspire them to become better bird neighbors, which is in direct alignment with the Zoo’s strategic planning.
In collaboration with the Zoo, the Lifelong Learning Group (LLG) conducted a formative evaluation. Formative evaluation was framed by an overarching question: does Wings of the World
The Cincinnati Zoo & Botanical Garden has placed a strategic focus on becoming more guest-focused, which includes tailoring interpretive exhibits to engage families, our primary audience. The Wings of the World exhibit building was reinterpreted to create meaningful experiences that connect families to nature through birds and inspire them to become better bird neighbors. As guests navigate the building, which reopened in April 2018, they observe more than 50 bird species from across the globe while making connections to local birds.
Over three years, Zoo guests participated in development and design through focus groups, prototyping, observations, interviews, and exit questionnaires to shape and assess the final interpretive design. Innovative opportunities to promote family interaction include an immersive, interpretive space where guests role play as a flock of migratory birds facing challenges along their journey, such as avoiding collisions with glass and finding suitable habitat. Each challenge teaches guests how they can make this journey easier for birds by addressing that particular issue in their own home. Guests can also practice their local bird identification skills by playing “Guess Who? Name that Cincinnati Bird.” And they are invited to pledge to take action on behalf of birds.
Results from evaluation conducted by Lifelong Learning Group suggest that Wings of the World successfully engages family groups. Guests took away a strong understanding of the general messages of the exhibit space, with enough specificity to articulate key conservation actions they could take to become better bird neighbors. The strongest successes in messaging were those that were cross-cutting and visible throughout the whole space: improving awareness related to bird diversity, encouraging visitors to pay closer attention to birds around them, and inspiring a connection to nature.
The Museum of Science will launch the "Collaboration for Ongoing Visitor Experience Studies" (COVES) project to construct an infrastructure for collaboration, which will unite science centers across the country in the systematic collection, analysis, and reporting of visitor experience data. The COVES program will develop common instruments for studying visitors in science museums and provide staff training on how to use these instruments and how to make sense of findings. The collaborative effort will enable participating science centers to become data-driven organizations focused on their audiences and will allow museums to learn from one another.
The Collaboration for Ongoing Visitor Experience Studies (COVES) is designed to unite science centers across the country to systematically collect, analyze, and report on visitor experience data. We envision a collaborative museum community seeking to better understand and improve the visitor experience. We believe that studying the visitor experience in science centers—who visits a particular museum, why they visit, what they experience during their visit, and how they react to different aspects of their experience—can help organizations learn about their visitors, make evidence-based
The Implementation Manual is a practical guide for organizations planning to implement Portal to the Public. It represents the experiences of Portal to the Public sites and is supported by research and evaluation results. The seven chapters in the manual are designed around the main components of the Portal to the Public guiding framework. The chapters guide you through the process of developing successful conversation-based public programs featuring scientists.
Chapter 1: The Guiding Framework
Chapter 2: Conceptual Planning
Chapter 3: Partnership and Relationship Building
Chapter
A significant body of innovative and potentially useful research about inclusion and diversity is surfacing in museum studies graduate programs across the country. This research often reflects the changing demographics of American society and our growing awareness of the complex dimensions of identity. However, the work is rarely available in venues or formats that are useful to museum practitioners, researchers, and decision-makers. To fill this gap in information sharing, we will conduct a qualitative meta-analysis of Master’s and Doctoral theses that address issues of personal and group identity and representation in museums, followed by interviews with a sample of the authors. This work will describe the ways museums represent and respond to issues of personal and group identity, with a particular focus on looking for evidence of impact and successful and emerging practices. A second goal is to understand how the engagement in the process of research influences the subsequent practice of current professionals.