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Peer-reviewed article

Strategic Planning in the Woods: Applying the Results of Audience Research

January 1, 1997 | Exhibitions
In this paper, Patricia Jelen of the Morton Arboretum and Jeff Hayward of People, Places & Design Research explore the factors which affect the process of applying research results, including leadership, resources, and incentives for change. The authors discuss strategic planning and research efforts of the Morton Arboretum as an exemplar.

TEAM MEMBERS

  • Patricia Jelen
    Author
    The Morton Arboretum
  • Jeff Hayward
    Author
    People, Places & Design Research
  • Citation

    ISSN : 1064-5578
    Publication Name: Visitor Studies
    Volume: 9
    Number: 1
    Page Number: 70
    Resource Type: Research Products
    Discipline: Education and learning science | Life science
    Audience: General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Exhibitions | Parks, Outdoor, and Garden Exhibits

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