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resource research Media and Technology
Science communication as an interdisciplinary field of study has always been concerned with issues of knowledge utilisation. This theoretical paper focusses on the “knowledge” part of knowledge utilisation and provides a conceptual frame to distinguish between different types of knowledge in science-based practice. A practitioner’s knowledge store is portrayed as a dense set of personal knowledge, consisting of procedural knowledge, factual knowledge, potential factual knowledge and opinions/beliefs; the totality of which is continuously refined through more experiences and additional
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TEAM MEMBERS: Nelius Boshoff
resource research Media and Technology
This paper presents results from three studies on science blogging, the use of blogs for science communication. A survey addresses the views and motives of science bloggers, a first content analysis examines material published in science blogging platforms, while a second content analysis looks at reader responses to controversial issues covered in science blogs. Bloggers determine to a considerable degree which communicative function their blog can realize and how accessible it will be to non-experts Frequently readers are interested in adding their views to a post, a form of involvement
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TEAM MEMBERS: Merja Mahrt Cornelius Puschmann
resource research Media and Technology
We analysed the representations of science and of scientists at Jornal Nacional, the main Brazilian TV news. We carried out content and frames analysis, besides the lexical and semantic analysis of the transcriptions of the science and technology stories. Our results show a narrative that highlights the novelties and the epopee of the scientific advance, mainly in the health field. But to the emotional palette feelings of combat, anxiety and triumph were added. The face of the scientist presented by the TV news is mainly masculine, suggesting a stereotyped role of the male and female scientist
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TEAM MEMBERS: Yurij Castelfranchi Luisa Massarani Marina Ramalho
resource research Media and Technology
Antibiotic resistance is an increasing global threat involving many actors, including the general public. We present findings from a content analysis of the coverage of antibiotic resistance in the Swedish print media with respect to the risk communication factors cause, magnitude and countermeasures. The most commonly reported cause of development and spread of resistance was unnecessary prescription of antibiotics. Risk magnitudes were mostly reported qualitatively rather than using quantitative figures. Risk-reduction measures were analyzed using a framework that distinguishes between
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TEAM MEMBERS: Gustav Bohlin Gunnar Host
resource research Media and Technology
The urgent state of our global environment calls for collective action, which depends in large part on effective science communication for better understanding and awareness. Activities and institutions that provide opportunities to learn about nature all ultimately rely on scientific findings about nature. Although science produces the knowledge and information about nature, for the content to be accessible and meaningful to the general public, it needs to be processed by what I call science content design. This process is similar to the concepts of interpretation in tourism, or aesthetic
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TEAM MEMBERS: Sanha Kim
resource research Media and Technology
Public participation in decision-making has in the last decades become a common refrain in political and scientific discourse, yet it does not often truly come to fruition. The present study focuses on the underlying issue, that of the construction of the difference between scientific and public knowledge and its consequences. Through discourse analysis of scientific texts on sustainable development three distinct groups of Slovenian social scientists were discerned that differed in their views on the relationship between scientific and public knowledge and consequently the role and nature of
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TEAM MEMBERS: Pika Zaloznik
resource research Media and Technology
Previous studies on public engagement with science have identified various difficulties in the encounters between experts and lay people. However, there is a scarcity of research investigating expert-youth interaction. In this paper we focus on the interactive framings of an informal PES event. Based on a case study involving a climate change panel discussion and a simultaneous online chat, both aimed at young people, we discuss the multiplicity of framing. Further, we look for “misbehaviours” which challenge the rationality and norms of the event. Our findings indicate that the frame of
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TEAM MEMBERS: Sampsa Saikkonen Esa Valiverronen
resource research Public Programs
In this theoretical paper we explore the use of narrative as a learning tool in informal science settings. Specifically, the purpose of this paper is to explore how narrative can be applied to exhibits in the context of science centers to scaffold visitors science learning. In exploring this idea, we analyze the theoretical, structural and epistemological properties of narrative. In the pages that follow, we first discuss the advantages and possibilities for learning that science centers offer alongside challenges and limitations. Next, we discuss the role of narrative in science, as a tool
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TEAM MEMBERS: Mai Murmann Lucy Avraamidou
resource research Media and Technology
Modern society has led many people to become consumers of data unlike previous generations. How this shift in the way information is communicated and received — including in areas of science — and affects perception and comprehension is still an open question. This study examined one aspect of this digital age: perceptions of astronomical images and their labels, on mobile platforms. Participants were n = 2183 respondents to an online survey, and two focus groups (n = 12 astrophysicists; n = 11 lay public). Online participants were randomly assigned to 1 of 12 images, and compared two label
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TEAM MEMBERS: Lisa Smith Kimberly Arcand Jeffrey Smith Randall Smith Jay Bookbinder Megan Watzke
resource research Public Programs
Sharing scientific knowledge in conflict zones may not sound like a priority. Still science communicators can contribute to address social issues by inviting people to experience research practice, engaging them in scientific questioning and constructive dialog.
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TEAM MEMBERS: Leila Perie Livio Riboli-Sasco Claire Ribrault
resource research Public Programs
Science centers are seen as places for communication of science very focused on the mise en scène of the content and methodologies of natural sciences. However, in the recent history, these institutions are transforming their role within education and transformation processes in the society they are engaged with. This communication presents a social project in Medellín, Colombia, that involves a vulnerable community, the local authorities of the city, academic institutions and NGO’s and a science center that is neighbor to this community.
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TEAM MEMBERS: Claudia Aguirre
resource research Public Programs
Socially inclusive science communication has to take place where people spend most of their time — within their communities. The concept of knowledge rooms uses empty shops in socially disadvantaged urban areas for offering low-threshold, interactive science center activities. The commentary carves out essential features that contributed to the success of the pilot project. Most importantly, the knowledge rooms had to be welcoming and comfortable for visitors of various backgrounds. The spaces were easy to access, the initiators were seen as trustworthy actors by temporarily becoming part of
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TEAM MEMBERS: Barbara Streicher Kathrin Unterleitner Heidrun Schulze