We analysed the representations of science and of scientists at Jornal Nacional, the main Brazilian TV news. We carried out content and frames analysis, besides the lexical and semantic analysis of the transcriptions of the science and technology stories. Our results show a narrative that highlights the novelties and the epopee of the scientific advance, mainly in the health field. But to the emotional palette feelings of combat, anxiety and triumph were added. The face of the scientist presented by the TV news is mainly masculine, suggesting a stereotyped role of the male and female scientist: meanwhile men go out to literally explore other worlds, women take care of health and of the body.
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Yurij Castelfranchi
Author
Federal University of Minas Gerais (UFMG)
Marina Ramalho
Author
Life Museum/Oswaldo Cruz Foundation
Citation
ISSN
:
1824-2049
Publication Name:
Journal of Science Communication
Volume:
13
Number:
3
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