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resource project Media and Technology
Radio Lab will produce 20 hour-long interdisciplinary science programs and 30 shorter features to be aired on NPR news magazine programs on a wide range of core STEM topics exploring how research is done as well as what the scientific results mean to the listener. The programs are co-hosted by Robert Krulwich, science reporter for NPR, and Jared Abumrad, WNYC radio producer and music composer. The programs are using a new, unorthodox format with music, live sounds and conversations between the hosts designed to appeal to young adult listeners who previously thought they did not like science. Each episode is crafted around a scientific finding and aims to connect the scientific inquiry to philosophical and universal implications. Program topics will include biology and neuroscience as well as physics, genetics, chemistry, math and engineering. The program carriage goal is to have the hour-long programs airing on 100 stations reaching three to four million listeners by the end of the project. The shorter segments will be distributed by NPR in its regular news magazine programs. Programs will also be podcast on NPR and WNYC's web sites, as well as through iTunes. The project will also train NPR science reporters on this new approach to science news content.
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TEAM MEMBERS: Ellen Horne Jad Abumrad Robert Krulwich Barbara Flagg
resource project Media and Technology
WGBH Educational Foundation is requesting funds to produce the third and fourth seasons of "NOVA scienceNOW," a multimedia project addressing a wide array of science, technology, engineering and mathematics subjects via multiple platforms including national PBS broadcast, the PBS Web site and innovative outreach initiatives. Project goals are to help the general public understand the value and importance of scientific ressearch and to encourage an interest in STEM careers among younger viewers. INNOVATION/STRAGEGIC IMPACT: The series provides a significant opportunity to develop a new format for science journalism building on brand recognition but potentially reaching a broader and more diverse national audience. The new host will be Dr. Neil deCgrasse Tyson, an accomplished astrophysicist and charismatic science communicator whose partipation will help the series reach out to a broader demographic. NOVA is planning a new scheduling configuration for these future seasons to maximize audience for the six new programs per year, i.e. the programs iwll run consecutively in the NOVA slot during June and July. COLLABORATION: NOVA has developed a new consortium of PBS stations to advise on the series and to contribute editorially to the programs. This will give the program greater geographic coverage and will provide local contacts with researchers at major universities and institutions connected to these stations. The project will also partner with the American Library Association and Sigma Xi and the Astronomical Society of the Pacific in the outreach effort. Multimedia Research, Inc. and Goodman Research Group will conduct formative and summative evaluations, respectively.
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TEAM MEMBERS: Paula Apsell Barbara Flagg
resource project Public Programs
The Museum of Science (Boston) Discovery Center, MIT Early Childhood Cognition Lab, Boston Children's Museum, Indianapolis Children's Museum, Children's Museum of Richmond, and Maryland Science Center will help develop and evaluate a variety of methods to engage adults in activities that help the adults understand and apply current cognitive science research on children's exploratory play and causal reasoning development. The primary audience is adults with young children; secondary audiences are informal science education professionals who operate early childhood exhibit areas and cognitive science researchers.
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resource project Media and Technology
WGBH Educational Foundation will produce and distribute 10 new episodes of the award-winning TV series PEEP and the Big Wide World, launching a new initiative "Anywhere Math". In addition, funds will help launch an expanded PEEP Web site, and develop and evaluate an outreach plan targeted to Native American preschoolers. PEEP's three intended impacts are to (1) engage preschoolers in science explorations that promote positive attitudes and inquiry skills, (2) empower parents to encourage and support their children's science activities and promote the ideas of "science play", and (3) provide educational resources and professional development for preschool educators via a curriculum that contributes to the emerging field of preschool science and math education. Project partners include Head Start, Science Olympiad, Countdown to Kindergarten, and the Boston Children's Museum. The series is produced by WGBH and broadcast on TLC and Discovery Kids. This upcoming season the show will also be broadcast on public television via APT. Goodman Research Group will conduct formative and summative evaluations to assess project impact.
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TEAM MEMBERS: Kate Taylor Marisa Wolsky
resource project Media and Technology
This project builds the capacity of public radio's The World, a daily one hour global news broadcast to cover a broad spectrum of science and technology topics. The project would produce 6-8 broadcast features each month and two weekly science and technology podcasts. PRI in partnership with its primary partner, Sigma Xi will develop and implement The World's Virtual Science Cafe, an innovative content-rich Web 2.0 resource for the public to engage in week-long synchronous moderated online discussions, facilitated by independent science and technology experts. This convergence of audio content and online discussions will help the target audience of 25-44 year olds broaden their understanding of key global scientific and technological issues. The World is a collaboration between PRI, WGBH, and the BBC. Edumetrics, led by Dr. Arthur Johnson, will conduct the evaluation focusing on the audience impacts of an integrated broadcast and online participatory media platform.
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TEAM MEMBERS: Melinda Ward
resource project Media and Technology
Thirteen/WNET New York requests funds to develop and produce five new Cyberchase episodes, a multi-media Summer Challenge math initiative, plus serialized Web games and an online Cartoon Maker to involve kids in active, creative mathematical thinking. Now in its seventh production season and sixth year of daily PBS broadcast, Cyberchase has helped millions of children acquire a stronger foundation in mathematics. Cyberchase's content spans the 3rd-5th grade standards of the National Council of Mathematics, and targets children aged 8-11. The series goals include: 1) reinforce mathematical knowledge especially during the summer months; 2) expand opportunities for kids' involvement with Cyberchase math activities; 3) and inspire all children to approach math with enthusiasm and confidence. Ancillary materials, outreach, and a highly popular Web site extend the learning and help make Cyberchase the sole mathematics media project available for the target age group. The new season will build on the successful format to model effective problem-solving processes, expand the math-rich Web site and bring Cyberchase to today's new-media platforms to prompt children to do math. Season 8 will especially target the summer, when children's TV viewing goes up, informal educators provide special offerings, and children, especially the under-served, are at risk of losing math growth made during the school year. The Summer Challenge will create a first-ever math summer campaign for PBS Kids. Cyberchase is watched by four million viewers each week. The audience is 40% minority and includes equal numbers of girls and boys. Cyberchase Online receives 1.9 visits a month. The project summative evaluation will study the outcomes and impact on (a) the target-age children (conducted by Multimedia Research) as well as (b) 8 PBS stations and local partners, culminating in a white paper on best practices for presenting informal STEM education in the summer (conducted by RMC Research). Season 8 initiatives will strengthen existing partnerships and forge new collaborations. Existing partnerships include museums, 50 chapters of Girls Inc., National Engineers Week Foundation, PBS stations, Sally Ride Science, Ernst & Young, and new partners MANA (a national Latina organization) and the Girl Scouts.
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TEAM MEMBERS: Sandra Sheppard Frances Nankin Michael Templeton Barbara Flagg
resource project Media and Technology
Kikim Media requests $743,316 to produce four half-hour television documentaries and associated outreach programs based on Michael Pollan's best-selling book, The Botany of Desire. The project explores the reciprocal nature of people's relationship with plants. The programs focus on the connections between apples and the human desire for sweetness; tulips and the desire for beauty; marijuana and the desire for intoxication; and corn and our desire for control over nature. The project will increase public understanding of diverse subjects including genetics, evolution, cognition and biochemistry as well as biodiversity, genetic diversity and the consequences of their loss. The project will have a broad impact through a national primetime PBS broadcast, an outreach program targeting adult audiences, and an educational module delivering appropriate content (excluding intoxication) to middle and high school audiences. Knight-Williams Research Communications will conduct the evaluation for The Botany of Desire television broadcast and outreach efforts.
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TEAM MEMBERS: Michael Schwarz
resource project Public Programs
Project Butterfly WINGS is a three-year project targeting 4th-8th grade participants in 13 Florida counties. This project includes the use of the 4-H network as a partner to recruit participants. It builds on the development of student-scientist partnerships to create an environment where information, data and ideas can be exchanged. This project will focus on collecting data on butterflies and the environments/habitats the butterflies choose to visit. This project brings together several important elements to present an interactive, authentic, research-based SSP activity supported through an established network of ISE providers, educators and community-based organizations. Based on solid research and knowledge about ISE approaches, the project has strong content connections and a well-designed structure. An interactive web-site will provide opportunities for participants to interact with each other and with participating scientists, and to experience firsthand some of the most interesting aspects of engaging in scientific inquiry. WINGS has the potential to create a network of young people who will be more aware of issues related to biodiversity and the environment. Through its model approach and participant outcomes, "Project Butterfly WINGS" is positioned to make a difference in the ISE field and in the lives of its participants.
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TEAM MEMBERS: Betty Dunckel Jaret Daniels Joy Jordan Thomas Emmel Bruce MacFadden Mark Hostetler
resource project Media and Technology
The Wildlife Conservation Society (WCS), the umbrella organization including the Bronx Zoo, will design, develop, fabricate, evaluate and install a long-term exhibition with ancillary public programming about the biology and conservation science of the island of Madagascar. Based in part on long-term scientific research conducted in Madagascar by the WCS, the exhibit will use immersive, interactive exhibit approaches including live plants and animals, as well as an on-line curriculum (Wild Explorations in Science), distance learning expeditions, and an interactive website to engage visitors of all ages in experiencing conservation science and specific examples of science saving wildlife. Visitors will explore unique and beautifully re-created habitats, encounter fascinating animals and learn about concepts such as endemism, island biogeography and biodiversity. The exhibit will serve about 2,000,000 visitors to the Bronx Zoo annually and millions nationwide through on-line curricula and distance learning programs.
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TEAM MEMBERS: Susan Chin John Gwynne
resource project Public Programs
This study (1) creates a genre of exhibit-based, group scientific inquiry programs for general and low-income museum visitors, (2) determines key program characteristics that lead to learning, (3) conducts a controlled experiment to assess the levels and nature of actual transfer of such skills to other exhibits and to visitors' lives beyond the museum visit. A team of researchers and educators creates, revises, and studies Exhibit Investigations for general and underserved visitors at the Exploratorium. During Investigations, educators coach visitors in inquiry skills that are heuristics for engaging with exhibits or physical phenomena beyond the museum. Pre- and post-assessments of learner interactions with a novel exhibit are recorded and analyzed for evidence of transfer of the inquiry skills introduced during the Investigations. Exit and follow-up interviews determine long-term impact. Two versions of the Investigations-with and without mnemonic cards summarizing inquiry skills-are compared with two control conditions in a randomized block design with four conditions and 50 groups per condition. Intellectual Merit The project broadens the focus of current research on the learning of scientific inquiry skills beyond the school setting. A science museum with engaging and interactive exhibits constitutes an ideal and understudied setting for research on inquiry learning by groups. This project . describes the nature of inquiry learning in an informal learning environment . generates principles for using audience diversity to enhance learning identifies specific inquiry skills that are relevant and effective in this environment . assesses levels of transfer of such skills by visitors . compares such transfer to control groups receiving no mediation or content-based mediation The exhibit-based, group inquiries adapt best practices from formal education for use in the multigenerational, free-choice learning environment of a museum. The research yields a series of effective programs and a set of theoretical principles that account for their efficacy. Broader Impacts Project results and learning principles will be disseminated to academic, museum, and lay audiences. In total, the project serves approximately 1,000 Exploratorium visitors. The project will is presented at national and local conferences such as AERA, ASTC, VSA, and AAM, reaching museum researchers, practitioners, and a broad educational research community. Articles are submitted to peer-review journals in the fields of museum studies and science education. Project updates and the final report are posted on the Exploratorium Web site (visited by 15 million annually). Outcomes are disseminated to the Center for Informal Learning and Schools (CILS), an initiative of the Exploratorium, Kings College London, and UC Santa Cruz. A non-technical publication, distributed through the Association of Science-Technology Centers (ASTC), informs science centers around the world.
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TEAM MEMBERS: Josh Gutwill Kathleen McLean Erin Wilson Sue Allen
resource project Media and Technology
This project is a multimedia initiative designed to increase the public and youth understanding of how scientists work. Deliverables include "Pulse of the Planet" radio programs in both English and Spanish; related web news features and photo galleries at National Geographic.com; and formative and summative evaluations of the project. The project will select 27 scientists and citizen scientists (7 of them Latinos) to provide first-person "insider" stories of scientific endeavor using the "audio diary" format. They will be provided with minidisk field recording kits and digital cameras and given hands-on training by the PI. Excerpts from their diaries will be used on the nationally broadcast radio programs and website. Some of these will feature citizen science projects. The project's partners include The Self-Reliance Foundation and the Hispanic Radio Network that will produce Spanish-language adaptations of Pulse of the Planet programs; the National Geographic will create editorial features for its news website; and Citizen Science project partners including Cornell's Lab of Ornithology, and Earthwatch, among others will encourage direct participation in projects linked to the radio and web information. It is estimated that 1.25 million people will hear each of the radio programs and 50,000 unique visitors will read the stories on the web site.
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TEAM MEMBERS: Jim Metzner
resource project Public Programs
The Ocean Institute (OI), in partnership with Scripps Institution of Oceanography (Scripps), Capistrano Valley Boys & Girls Clubs (BGC) and the Institute of Electrical and Electronics Engineers (IEEE), is developing "SeaTech," a multi-year, Youth-based ITEST program providing 120 female and minority middle and high school students from underserved populations with 391 contact hours of information technology (IT)-intensive oceanographic research experiences. SeaTech content focuses on understanding the acoustic behaviors of whales and dolphins, specifically, sound production, noise impacts and acoustic population census in California, the Bering Sea and the Southern Ocean. SeaTech offers a two-year core program for 13 & 14 year olds consisting of a "Breadth of Exposure" phase and a "Depth of Skills" phase totaling 299 hours. The core program has three distinct elements -- after-school clubs, field explorations and summer research institutes -- and is augmented with efforts before and after: an Early Pipeline Development phase (52 hours) for youth age 12, and Internships (40 hours) for youth age 15. The three-year ITEST grant will host three cohorts of 40 participants each. Each youth participant will receive 391 total contact hours. Through efforts directed at parents, SeaTech anticipates involving 60 parents in about 80 hours of activities each year. Coordinated through and with the expertise of Capistrano Valley BGC, recruitment will include orientation and information programs, a bilingual brochure and direct efforts by BGC staff. In addition, recruitment will happen from local schools. INTELLECTUAL MERIT: IT-based studies of marine mammal bio-acoustics will 'hook' student interest in after-school clubs, field explorations and summer research institutes. SeaTech advances understanding of the role of broader pipeline development in addressing chronic recruitment and retention problems in teen-targeted IT programs. BROADER IMPACTS: SeaTech programming has been meticulously and demonstrably integrated into the afterschool programming at the BGC. The SeaTech Club provides organizational structure to the teen activities at the BGC; however, the IT curriculum is also integrated into two nationally renowned extant structures called Career Launch and Club Tech. Findings from the project's examination of recruitment, retention and parental involvement will have broad implications to the field of informal science education.
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TEAM MEMBERS: Harry Helling Kelly Reynolds John Hildebrand Candice Dickens