In this article, Ellen Giusti, exhibition evaluator at AMNH and the AAM Committee on Audience Research and Evaluation (CARE) Chair, discusses proceedings from the 1999 Annual AAM National Program Committee Meeting in Cleveland as well as plans for next meeting and updates on AAM organizational issues.
In this article, John Chadwick, web administrator and distance learning coordinator for the Office of Cultural Affairs in Santa Fe, discusses research methodology and findings related studies investigating to who visits museum websites, why they visit, and what they do on these sites. Chadwick highlights results of a NASA-led study.
In this interview, Douglas Worts, educator/evaluator at the Art Gallery of Ontario and Associate of LEAD-Canada, discusses sustainable development within the museum community in Canada as well as efforts led by LEAD-Canada (Leadership for Environmental And Development).
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TEAM MEMBERS:
Douglas Worts
resourceresearchProfessional Development, Conferences, and Networks
In this note from the editor of "Visitor Studies Today!", Kris Morrissey introduces the issue with an update on the annual VSA conference. Morrissey also discusses two new columns in the issue: one on thoughts and experiences with the processes or products of evaluation and one on technology.
In this paper, Paulette M. McManus discusses the practice of visitor studies and evaluation, including the tradition of visitor observation, at institutions in the United Kingdom. Specifically, McManus compares evaluation practices at large museums and small- and medium-sized museums, examines the problem of student evaluation and studies as well as the impact of the National Lottery, and finally reports on audience advocacy.
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Paulette M. McManusVisitor Studies Association
In this paper, C. Dufresne-Tasse of the University of Montreal discusses three characteristics of the methods French-Canadians conduct research on museum visitors in Québec. Dufresne-Tasse also offers an example of a study conducted by researchers at two Québec universities, which evaluated the psychological functioning of the adult observing objects in an exhibition room.
This paper discusses efforts at the New England Aquarium to attract multicultural audiences, with projects like the Lake Victoria exhibit. This NSF-funded, collaborative project, centered on Lake Victoria in East Africa, addresses the aquarium's lack of representation by racial minorities, specifically Boston's African-American community.
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TEAM MEMBERS:
Jason J. DrebitkoGillian NelsonVisitor Studies Association
In this paper, Hermann Schafer of Haus der Geschichte, the museum of contemporary history of Germany, discusses the value of non-visitor research as a public relations strategy. Schafer shares findings from an independent study of non-visitors.
This paper describes the use of front-end evaluation to guide the development of plans for a community museum. In 1995, the fifty-year old Fort Collins Museum received a grant to create new permanent exhibits and educational programs as well as a collection initiative for obtaining donated artifacts from community residents.
In this paper, James Jensen of Ottawa's National Museum of Science and Technology (NMSTC) discusses a case study that provides guidance on how to integrate "effective market research" into museum management and decision making. Jensen discusses how NMSTC has successfully adapted to a market driven model of operation.
In this paper, Hannah Jennings of the Brookfield Zoo discusses findings from the zoo's evaluation initiative to study how to best communicate with and serve audiences with visual disabilities.
In this paper, Pedro J. E. Casaleiro of the University of Leicester (UK), Department of Museum Studies, discusses methodology and findings from a comparative analysis of audiences for "The Return of the Living Dinosaurs" exhibition in four separate locations: London, Paris, Spain, and Portugal. The exhibit consisted of robotic dinosaurs (animatronic models).