In this paper, Hermann Schafer of Haus der Geschichte, the museum of contemporary history of Germany, discusses the value of non-visitor research as a public relations strategy. Schafer shares findings from an independent study of non-visitors.
Document
TEAM MEMBERS
Hermann Schafer
Author
Haus der Geschichte der Bundesrepublik Deutschland
Citation
ISSN
:
1064-5578
Publication Name:
Visitor Studies
Volume:
9
Number:
1
Page Number:
195
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