This forum article was adapted from a White Paper presented in 2005 at the National Academies in Washington D.C., by VSA President-Elect Kathleen McLean. This provocative article suggests that there is a gap between the world-views of museum practitioners and those of visitor studies professionals and academic researchers. Although many of the questions being asked by practitioners appear similar to research with which we are familiar, it is suggested that these results are not always accessible to practitioners in a form that can be easily applied.
This paper reports findings from a study at the Exploratorium of a single physics exhibit that compared three labels and assessed visitors' attitudes and behavior. Based on interviews with 60 visitors, evaluators found a preference for labels containing both questions and suggestions, but that this type of phrasing may not always affect visitor behavior.
This paper reports findings from a study that evaluated the impact child-centered discovery trolleys have on 4-8 year old children's museum experiences. The Queensland Museum developed a set of resource trolleys to introduce young visitors to museums and their collections. Findings from this study add to the body of knowledge on this topic and may have important implications for designing museum experiences that stimulate children's interest in museums and increase learning outcomes. A copy of the questionnaire used in the study is included in the appendix of this paper.
This paper discusses the development and visitor research of the George D. Widener Memorial Treehouse at the Philadelphia Zoo. The exhibit represents a non-traditional approach to education which involves the child as learner in the guise of an animal. This paper includes key findings from an evaluation study that aimed to achieve a systematic, working description of how visitors use "Treehouse"--what they are actually doing while they are there.
This paper is an excerpt from a 22-page paper prepared for the Field Museum of Natural History. The paper summarizes the front-end evaluation studies related to the Animal Kingdom Project's plans to renovate the animal halls. The title comes from comments made by a visitor during a focus group discussion about what visitors think of the halls now and what they think the museum should do to make the animal halls more appealing and interesting to visitors. This excerpt deals with just one section of the paper about the amount of time visitors spend in the halls.
This paper discusses two evaluations conducted by the National Museum of American History for two prototype exhibits: "Commerce and Conflict: The English in Virginia, 1625" and "Kiva, Cross, and Crown at Pecos Pueblo." Each exhibit was an experimental archaeological exhibit and was a prototype for a larger exhibit, "American Encounters 1492-1992." In particular, this paper focuses on data that implies objects have power, and that the power of the objects is created by those who look at them. The author discusses the the power of the objects from a male and female perspective.
This paper discusses findings from a study that examined an interactive microcomputer exhibit at the Texas Memorial Museum. The study aimed to answer the following two questions: (1) Can the microcomputer be used effectively in a museum setting to teach first, second, and third graders about endangered species in Texas? and (2) Can the microcomputer be used effectively in a museum setting to create or enhance positive beliefs about endangered species in Texas?
This paper discusses cognitive science research, specifically how people learn and learning as a transition from novice to expert within a field of knowledge. The authors explore some aspects of this model and ways in which it might be applied to science learning in museum settings.
This paper discusses the methodology and findings of a study that tested the impact on visitors of using life-sized animal cutouts as a background for interpretive labels. The effectiveness of these labels were examined at the "African Plains Overlook" at the North Carolina Zoo
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Stephen BitgoodArlene BenefieldDonald PattersonHoward Litwak
This paper describes a front-end evaluation carried out as part of the planning for the "Early China" galleries at the Royal Ontario Museum (ROM) in Toronto, Ontario. The evaluation examined visitors' "reading" of - the interpretations drawn from personal knowledge and a lifetime's experience. Insight into the way visitors interpreted typical artifacts for themselves gave guidance in determining the extent and kind of interpretation we should provide in the gallery. Furthermore, information about the extent to which visitors can already link artifacts to categories and concepts provides a
This paper discusses the "Gallery Enhancement" project completed between 1988-1989 at the Art Gallery of Ontario. A summary of the project includes: the general modifications to the installation, the "collaborative" nature of the exhibit development process (between education, curatorial and others), the strategies employed for modifying the installation, the methods and results of the audience research initiatives, and the ramifications of this experimentation on future operations at the Art Gallery of Ontario.
This paper describes the Visitor Evaluation Program developed jointly by the Centre de Recherche Evaluation Social des Technologies (CREST) in Montreal (Bernard Schiele) and the CNRS in Paris (Jacqueline Eidelman). The purpose of the program is to ensure the successful installation of the future Galerie de l'Evolution at the Museum National d'Histoire Naturelle in Paris. The evaluation program is based on the application of principles and methods used in contemporary evaluation processes. This paper provides a brief description of the Galerie de l'Evolution project, the major stages of the