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resource research Public Programs
Marino et al. (2010) recently published a critique of a three-year National Science Foundation—funded investigation of the impact of zoo and aquarium visits on the public's understanding of animals and their attitudes toward conservation (Falk, Heimlich, & Bronnenkant, 2008; Falk, Reinhard, Vernon, Bronnenkant, Deans, & Heimlich, 2007; Heimlich, Bronnenkant, Witgert, & Falk, 2004). This critique of that critique will show that Marino et al. seriously misrepresent both the intent of the research and the methods used. The methods used by Falk and his colleagues were consistent with current
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TEAM MEMBERS: John H Falk Joe E Heimlich Cynthia Vernon Kerry Bronnenkant
resource research Public Programs
Zoos, aquariums and ecotourism experiences have the potential to positively impact visitors’ awareness, appreciation and actions in relation to the wildlife they encounter and the environment in general. This paper presents findings from a three-year study of the impacts of wildlife tourism experiences on visitors’ environmental learning.
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TEAM MEMBERS: Jan Packer Roy Ballantyne John H Falk
resource evaluation Media and Technology
In 2009, the Monterey Bay Aquarium began looking at new ways to interpret its Seafood Watch program. This nationwide conservation program strives to educate the public about the importance of buying sustainable seafood. As part of the program, the Aquarium publishes a printed pocket guide that lists the types of seafood consumers should buy and the types they should avoid. (For more information, visit www.seafoodwatch.org.) Over the years, several zoos, aquariums and museums that partner with the Aquarium have expressed interest in displaying an exhibit to encourage more of their visitors to
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TEAM MEMBERS: Jon Deuel Ava Ferguson Susan Kevin
resource project Exhibitions
Assessing the Impact of a Visit to a Zoo or Aquarium: A Multi-institutional Research Project will create a functional taxonomy of zoo/aquarium visitors' entering knowledge, attitudes and behaviors. This taxonomy, in conjunction with data about the specific experiences visitors have during their visit, will enable investigators to understand and predict the contribution of zoos and aquariums to the public understanding of animals and their conservation. The results will clarify the role of zoos and aquariums as centers of informal learning and point to ways to strengthen their educational impact. The AZA convened a national advisory committee that commissioned and completed a thorough review, confirming a critical need to conduct more research, particularly research that attempts to ask broad questions, collect data systematically, and includes sufficient number and types of institutions to permit community-wide generalizations. Twelve AZA institutions of various sizes, geographic regions and types will participate in the study. The net result of the study will be a descriptive model of zoo and aquarium visitor learning experiences and development of a set of diagnostic tools to help zoo and aquaria staff understand and enhance the nature and extent of their public impact.
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TEAM MEMBERS: Paul Boyle Bruce Carr Cynthia Vernon John H Falk
resource research Public Programs
This white paper is the product of the CAISE Formal-Informal Partnerships Inquiry Group, which began work during a July 2008 ISE Summit organized by CAISE. Their examination of what the authors call "the hybrid nature of formal-informal collaborations" draws on relevant theoretical perspectives and a series of case studies to highlight ways in which the affordances of formal and informal settings can be combined and leveraged to create rich, compelling, authentic, and engaging science that can be systematically developed over time and settings.
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TEAM MEMBERS: Center for Advancement of Informal Science Education (CAISE) Bronwyn Bevan Justin Dillon George Hein Maritza Macdonald Vera Michalchik Diane Miller Dolores Root Lorna Rudder-Kilkenny MARIA XANTHOUDAKI Susan Yoon
resource project Media and Technology
Based on discoveries made from an active research grant, Gruber, colleagues, and students will develop multimedia deliverables that highlight the biofluorescence found in coral reefs. They include development of a multimedia exhibit containing interactive, inquiry-based modules and new videos developed off the Cayman Islands. These deliverables will share the beauty of coral reefs, the source of biofluorescence (fluorescent proteins), and the fundamental importance of coral reefs in shallow marine ecosystems. The STEM content of this project is drawn from the biological sciences, including specific topics such as marine biology, physiology, ecology, and conservation. The exhibit will reach diverse audiences at public aquaria and at the principal investigator's institution. Learning will be studied by an external evaluator through formative assessment. The new science discoveries and related STEM content about coral reef biofluorescence also will be communicated via a web site that enables access by informal learners online. This Communicating Research to Public Audiences project is based on research grant MCB-0920572: Isolation, characterization, and evolution of fluorescent proteins from Indo-Pacific and Caribbean marine organisms.
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TEAM MEMBERS: David Gruber Vincent Pieribone Carrie Manfrino
resource project Professional Development, Conferences, and Networks
"Saving Species" will engage large and diverse public audiences in inquiry-based learning and environmental stewardship through a system of exhibits at zoos and other informal science education institutions throughout the U.S. The exhibit system will include more than 70 touch screen interactives and related technological infrastructure being created by Project Dragonfly at Miami University (Ohio). Project partners include the Cincinnati Zoo & Botanical Garden, Brookfield Zoo, Cleveland Metroparks Zoo, Columbus Zoo & Aquarium, Denver Zoo, Liberty Science Center, Louisville Zoological Garden, New York State Zoo, Oregon Zoo, Pittsburgh Zoo, Riverbanks Zoo, Santa Barbara Zoo, Shedd Aquarium, Toledo Zoo, The Wilds, Woodland Park Zoo, and Zoo Atlanta. Touch screen exhibit components will be designed for specific programs at partner zoos. The partner institutions in this consortium are establishing exhibits nationwide linked to one of three Saving Species campaigns: 1) the Great Ape Campaign allows families to conduct research on captive ape populations and to help save wild apes by joining the work of experienced field researchers; 2) the Wild Cat Campaign focuses on endangered cat species and allows families to join in conservation efforts along with professionals; 3) the Sustaining Life Campaign builds on widespread interest and growing exhibitry in environmental stewardship, renewable energy, and climate change. The consortium includes a shared library of public inquiry and public-action tools (e.g., cell phone recycling), as well as remote monitoring capabilities that provide real-time measures of station success, facilitating the development of variations of exhibit interactives across the country. More than 500 staff from informal science institutions are participating in "Saving Species" professional development through workshops and graduate courses in major cities and conservation sites worldwide. The formal educational opportunities include two new Master\'s degree programs co-delivered by Miami University and informal science institutions: (1) the Advanced Inquiry Program, and (2) the Global Field Program. Strategic partners include the Association of Zoos & Aquariums, public television, Conservation International, and the Society of Conservation Biology. Project evaluation by the Institute for Learning Innovation includes specific assessment protocols that are identifying patterns of engagement by gender, ethnicity, and socio-economic class so that disparities can be addressed across these demographics. A planning study and front-end evaluation will inform the future development of personalized, post-visit engagement opportunities on social networking platforms. "Saving Species" will achieve broad impact nationally, reaching millions of visitors to the participating institutions annually during the funding period and beyond, fostering the relationship between science inquiry and public action, and building multi-institutional partnerships committed to sustaining life on our planet.
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TEAM MEMBERS: Christopher Myers Samuel Jenike
resource project Media and Technology
The Wildlife Conservation Society (WCS), the umbrella organization including the Bronx Zoo, will design, develop, fabricate, evaluate and install a long-term exhibition with ancillary public programming about the biology and conservation science of the island of Madagascar. Based in part on long-term scientific research conducted in Madagascar by the WCS, the exhibit will use immersive, interactive exhibit approaches including live plants and animals, as well as an on-line curriculum (Wild Explorations in Science), distance learning expeditions, and an interactive website to engage visitors of all ages in experiencing conservation science and specific examples of science saving wildlife. Visitors will explore unique and beautifully re-created habitats, encounter fascinating animals and learn about concepts such as endemism, island biogeography and biodiversity. The exhibit will serve about 2,000,000 visitors to the Bronx Zoo annually and millions nationwide through on-line curricula and distance learning programs.
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TEAM MEMBERS: Susan Chin John Gwynne
resource project Exhibitions
The New York Hall of Science, the Institute for Learning Innovation, Hunter College of the City University of New York, and a consortium of five regional science center/zoo partnerships will collaborate to develop, implement, and evaluate a project with the working title "Wild Minds: What Animals Really Think." It will develop a research-based traveling exhibition for science centers that explores animal cognition and cross-institutional programming strategies for zoos as a case study for the ISE field. The project's primary goal for public audiences is to foster a deeper understanding of similarities between people and animals in terms of cognition, i.e., how we think. Wild Minds will explore two interrelated hypotheses: (1) a deeper insight into how animals think will create or strengthen the awareness of an evolutionary link between animals and humans; and (2) that this sense of a strong connection can stimulate interest in the welfare of animals in the wild and in our homes. The project will create a 1,500 s.f. traveling exhibition with 15-20 exhibit components exploring aspects of animal cognition for general audiences at five major science centers with zoo partners. The Institute for Learning Innovation project will conduct applied research that will expand on the results of the summative evaluation of the exhibition by investigating whether changes in awareness, understanding, and knowledge about action are sustained over time and/or lead to attitudinal change, behavioral intention, and observable behavior. In addition, process research with the science center and zoo collaborators will provide an analysis that will identify factors contributing to or inhibiting an integrated local informal science education infrastructure in a community. The project will also conduct exploratory research to identify the challenges and benefits encountered during collaboration between science centers and zoos.
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TEAM MEMBERS: martin weiss Diana Reiss John Fraser