Dr. Barbara Flagg, Director of Multimedia Research, implemented a summative evaluation of "Talk of the Nation: Science Friday." a weekly two-hour science talk show hosted by science correspondent Ira Flatow. The evaluation focused on what demographic or background characteristics relate to whether or not one listens to Science Friday and to frequency of listening; what effects the series has on listeners and what kind of actions the series has prompted in listeners. Surveys were mailed to random names, stratified by gender, drawn from the member subscriber lists of public radio stations in
This dissertation focuses on an integral aspect of public opinion formation — individual selectivity of information. Principally, I seek answers about why individuals opt for certain media. Broadly, my research is guided by the following question: How do communication contexts and individual traits contribute to and motivate individuals’ selectivity? Though there have been many studies on the phenomenon of selective exposure in political science and political communication, my research is conducted in the context of a scientific issue. There is relatively little clear empirical data
This poster was presented at the 2016 Advancing Informal STEM Learning (AISL) PI Meeting held in Bethesda, MD on February 29-March 2. Hacking the Mind (working title) is an upcoming public television special exploring the science behind human decision-making.
This poster was presented at the 2016 Advancing Informal STEM Learning (AISL) PI Meeting held in Bethesda, MD on February 29-March 2. Using a combination of Peg + Cat, an animated math-based PBS television series for preschoolers; professional development (PD); family engagement resources; and the existing infrastructure of a regional Head Start system, this project aims to increase participating educators’ and families’ comfort and engagement with mathematics.
This poster was presented at the 2016 Advancing Informal STEM Learning (AISL) PI Meeting held in Bethesda, MD on February 29-March 2. This project develops and researches the integration of Peg + Cat (an animated, math-based PBS television series for preschoolers), accompanying digital media, and early childhood educator professional development (PD). PD is designed to enhance educators’ abilities to support preschoolers’ social-emotional learning in the context of math activities, and in turn, their interest and engagement in math. The project also includes recommendations for engaging
This poster was presented at the 2016 Advancing Informal STEM Learning (AISL) PI Meeting held in Bethesda, MD on February 29-March 2. Experiments in Transmedia (NSF Grant #DRL-1516347) explores how early career adults respond to science news
stories in different media formats. As new STEM-based technologies and advances become more frequent, significantly widening the intergenerational knowledge gap, there is a growing need to understand how this group accesses, understands, and shares science knowledge.
This poster was presented at the 2016 Advancing Informal STEM Learning (AISL) PI Meeting held in Bethesda, MD on February 29-March 2. The project is producing twenty videos of scientists and engineers presenting their research that are closely aligned with one hundred scientific inquiry and engineering design-based experiments and lesson plans.
This poster was presented at the 2016 Advancing Informal STEM Learning (AISL) PI Meeting held in Bethesda, MD on February 29-March 2. In this project, Twin Cities Public Television (TPT) will produce Latina SciGirls, a fourth season of the Emmy Award-winning television and transmedia project SciGirls.
This poster was presented at the 2016 Advancing Informal STEM Learning (AISL) PI Meeting held in Bethesda, MD on February 29-March 2. Peep is an animated preschool science and math series on public television; a fully bilingual website (in Spanish and English) containing 120 animated stories and live-action video segments, online games, activities for families, a curriculum for preschool educators, and mobile apps for kids; and the first national media project to feature an exploration-based pre-K science and math curriculum.
This poster was presented at the 2016 Advancing Informal STEM Learning (AISL) PI Meeting held in Bethesda, MD on February 29-March 2. The Truth About Trees Community Story Project is part of a multiplatform media initiative that aims to raise awareness of the indispensable role of trees for all life on Earth.
The animated series PEEP and the Big Wide World (PEEP), developed by WGBH Boston, is designed to teach science and math to children aged three to five years old. WGBH recently completed a total redesign of the PEEP website that was intended make the site more accessible to Spanish-speakers, more supportive of extended informal science and math exploration, and more functional for users of tablets and mobile devices. This work included:
• The transformation of PEEP into a fully dual language website via the translation of all games and website text into Spanish and the debut of a new Spanish
In support of a summative evaluation of SciGirls Season Three, Multimedia Research developed a scale to assess preteen girls’ interest in nature and science. The work was sponsored by Twin Cities PBS under NSF Grant No. 1323713. Multimedia Research developed, piloted, validated and implemented the GINSS: A nine statement Likert scale constructed to reveal girls’ strength of interest in nature and science activities. Researchers and evaluators are encouraged to use this scale to extend its application. Please email if you eventually use the scale in your research or evaluation: Flagg