This project builds the capacity of public radio's The World, a daily one hour global news broadcast to cover a broad spectrum of science and technology topics. The project would produce 6-8 broadcast features each month and two weekly science and technology podcasts. PRI in partnership with its primary partner, Sigma Xi will develop and implement The World's Virtual Science Cafe, an innovative content-rich Web 2.0 resource for the public to engage in week-long synchronous moderated online discussions, facilitated by independent science and technology experts. This convergence of audio content and online discussions will help the target audience of 25-44 year olds broaden their understanding of key global scientific and technological issues. The World is a collaboration between PRI, WGBH, and the BBC. Edumetrics, led by Dr. Arthur Johnson, will conduct the evaluation focusing on the audience impacts of an integrated broadcast and online participatory media platform.
Thirteen/WNET New York requests funds to develop and produce five new Cyberchase episodes, a multi-media Summer Challenge math initiative, plus serialized Web games and an online Cartoon Maker to involve kids in active, creative mathematical thinking. Now in its seventh production season and sixth year of daily PBS broadcast, Cyberchase has helped millions of children acquire a stronger foundation in mathematics. Cyberchase's content spans the 3rd-5th grade standards of the National Council of Mathematics, and targets children aged 8-11. The series goals include: 1) reinforce mathematical knowledge especially during the summer months; 2) expand opportunities for kids' involvement with Cyberchase math activities; 3) and inspire all children to approach math with enthusiasm and confidence. Ancillary materials, outreach, and a highly popular Web site extend the learning and help make Cyberchase the sole mathematics media project available for the target age group. The new season will build on the successful format to model effective problem-solving processes, expand the math-rich Web site and bring Cyberchase to today's new-media platforms to prompt children to do math. Season 8 will especially target the summer, when children's TV viewing goes up, informal educators provide special offerings, and children, especially the under-served, are at risk of losing math growth made during the school year. The Summer Challenge will create a first-ever math summer campaign for PBS Kids. Cyberchase is watched by four million viewers each week. The audience is 40% minority and includes equal numbers of girls and boys. Cyberchase Online receives 1.9 visits a month. The project summative evaluation will study the outcomes and impact on (a) the target-age children (conducted by Multimedia Research) as well as (b) 8 PBS stations and local partners, culminating in a white paper on best practices for presenting informal STEM education in the summer (conducted by RMC Research). Season 8 initiatives will strengthen existing partnerships and forge new collaborations. Existing partnerships include museums, 50 chapters of Girls Inc., National Engineers Week Foundation, PBS stations, Sally Ride Science, Ernst & Young, and new partners MANA (a national Latina organization) and the Girl Scouts.
DATE:
-
TEAM MEMBERS:
Sandra SheppardFrances NankinMichael TempletonBarbara Flagg
This is a planning grant to Independent Broadcasting Associates, Inc. to enable them to obtain and evaluate scientific data about the ecological condition of the Ganges river in South Asia in preparation for a series of documentaries for National Public Radio. The series would combine both science and humanities to consider the meaning of the river in terms of the broad continuum of the Ganges ecosystem. During the planning stage, the PI will: review published literature and determine whether relevant unpublished information is obtainable; screen the obtainable information on the ecological condition of the Ganges/Padma river and identify major causes of the degradation of the river; contact relevant government related bodies within India in order to locate suitable experts and written reports; establish relationships with and conduct interviews amongst relevant non-governmental parties including scientists, industrialists and agriculturalists in order to facilitate future interactions for the purpose of producing the series ; and assess the suggestion that one of the problems with initiatives such as the Ganga Action Plan has been its reliance upon Western models -- both technological and conceptual -- which are often inappropriate to local conditions and realities.
DATE:
-
TEAM MEMBERS:
Julian Crandall HollickEmma TomlinTriyugi PrasadGraham ChapmanRoberta Farrell
Kikim Media requests $743,316 to produce four half-hour television documentaries and associated outreach programs based on Michael Pollan's best-selling book, The Botany of Desire. The project explores the reciprocal nature of people's relationship with plants. The programs focus on the connections between apples and the human desire for sweetness; tulips and the desire for beauty; marijuana and the desire for intoxication; and corn and our desire for control over nature. The project will increase public understanding of diverse subjects including genetics, evolution, cognition and biochemistry as well as biodiversity, genetic diversity and the consequences of their loss. The project will have a broad impact through a national primetime PBS broadcast, an outreach program targeting adult audiences, and an educational module delivering appropriate content (excluding intoxication) to middle and high school audiences. Knight-Williams Research Communications will conduct the evaluation for The Botany of Desire television broadcast and outreach efforts.
This planning grant will enable The Indiana State Museum (ISM) to develop "The Science Behind the History," a program of live interactive video distance learning that includes multiple components and state-wide partners. The project is based on "ISM Live!," which uses a satellite van with video broadcast system to deliver programs from diverse historic settings throughout Indiana. Intellectual Merit. This project will add scientific components to interpretations of settings that usually are presented from social or cultural perspectives, including hands-on experiments at the remote broadcast-receiving sites. Scientists and historians will both be involved in the activities along with the audience participants. Broader Impact. Diverse, multigenerational audiences throughout Indiana will be reached through this project. In addition, it will provide a new model for interactive distance learning, as well as help establish partnerships among educational and community organizations that may lead to other beneficial long-term outcomes.
The Chedd-Angier Production Company requests a planning grant to develop a popular new television series together with integrated outreach and online components. The series, "Science Out There" (working title), will feature the work of field scientists as it happens and where it happens, anywhere in the world. The target audience for the series is the young, adventure-seeking adult. The work of the development phase of the project includes refining the creative approaches to the series; producing a ten-minute demonstration tape; developing a list of suitable research projects for the series; developing a business strategy and conducting formative evaluation of the pilot. An advisory group and Connecticut Public Television will support the planning work. Multimedia Research will conduct the evaluation.
Educational Web Adventures LLP, representing a collaboration of two educational Web developers and two museum researchers, will conduct research to explore the role of learning style in online informal learning experiences. The study will develop ways of measuring learning style among children ages 10 to 12 and test hypotheses about learning style, activity preferences, engagement and satisfaction. The researchers hypothesize that, when the shape of the learning experience fits an individual's preferred learning style, the experience will be more engaging and more satisfying. The study will examine the following questions through laboratory and online testing: How can children's learning styles be identified? How do children's learning styles affect their preferences for online activities? Do activities that match the individual's preferred learning style result in greater engagement and satisfaction? How can the research findings be applied to the development and design of more successful online learning activities?
IDSolutions, in partnership with the National Association of Health Education Centers (NAHEC) and eight NAHEC member organizations will develop an original project to provide informal science education experiences to children, families and the local community via visual communications' technology. This initiative includes building a technical infrastructure that will connect participating Health Education Centers. It will expand beyond the installation of a network and will focus the bulk of its energy on the technology's application -- generating inquiry-based science experiences through active engagement with content that originates from remote locations. Through the creation of an Interactive Videoconferencing Programming Collaborative (IVPC), IDSolutions, NAHEC, and NAHEC Members will produce and disseminate to our target audience of school-age children, families, community groups and teachers, a high volume of science-related programming. The core content of the initial set of programs will be extracted from one of the nation's most popular life science traveling exhibits called "Grossology." These distance-learning programs will originate from a central "studio" location and will be available during the day, after school, on weekends, during summer breaks and holidays. Supporting this effort will be Advanced Animations (designers of "Grossology" and "Experience Science!"), a science education consulting company.
The North Carolina State University will produce a one-hour film documentary on language diversity in North Carolina for public television and for distribution to public agencies throughout the state. The documentary and associated activities will illustrate the socio-cultural and socio-linguistic heritage of language variation; exemplify the systematic language patterns associated with different regional and ethnic groups and demonstrate the role of language in the construction of cultural identity. In addition to the documentary for public broadcast, footage for particular regional varieties and socio-cultural groups will be compiled into pedagogically useful 20-30 minute vignettes. A workbook for using the materials will also be prepared. In terms of its larger significance and broader impacts, this project addresses a need for informal education about language variation to counter public misunderstandings and stereotypes leading to discrimination based on language differences.
WGBH's Science Unit is requesting funds to produce for NOVA a two-hour television special based on David Bodanis' book "E=mc2: A Biography of the World's Most Famous Equation." Combining dramatic and documentary techniques, the program uses Einstein's iconic equation to explore the physics behind the equation and the nature of the scientific process. A media initiative, an interactive Web site, and an outreach campaign broaden the program's impact beyond the television broadcast. "E=mc2" is intended for prime-time broadcast on PBS in the fall of 2005, to coincide with the centennial of Einstein's "Miracle Year," and should reach an initial audience of seven million viewers. Outreach kits will be made available for free to 16,000 public libraries and 1,000 after-school programs. Notification of educational resources will be sent to all 14,000 high school physics teachers around the country. A formative evaluation of the program and a summative evaluation of the program and outreach materials will ensure that "E=mc2" achieves its ultimate purpose: to enhance public understanding of science and promote scientific careers. Key Project Personnel: Director of the WGBH Science Unit and Senior Executive Producer of NOVA: Paula S. Apsell Writer/Director: Kevin Macdonald Producer: John Smithson Formative Evaluation: Multimedia Research Summative Evaluation: Goodman Research Group
The Wildlife Conservation Society (WCS), the umbrella organization including the Bronx Zoo, will design, develop, fabricate, evaluate and install a long-term exhibition with ancillary public programming about the biology and conservation science of the island of Madagascar. Based in part on long-term scientific research conducted in Madagascar by the WCS, the exhibit will use immersive, interactive exhibit approaches including live plants and animals, as well as an on-line curriculum (Wild Explorations in Science), distance learning expeditions, and an interactive website to engage visitors of all ages in experiencing conservation science and specific examples of science saving wildlife. Visitors will explore unique and beautifully re-created habitats, encounter fascinating animals and learn about concepts such as endemism, island biogeography and biodiversity. The exhibit will serve about 2,000,000 visitors to the Bronx Zoo annually and millions nationwide through on-line curricula and distance learning programs.
This planning grant seeks funding for demonstrating proof of concept for the proposed traveling exhibition "Inside Phoebe's Field." It is an outgrowth of the prior NSF project (9979287) that resulted in an interactive book for middle-school age girls. This project extends the book through exploring the feasibility of using mixed reality in an exhibit format as well as virtual environments using the Internet. Intellectual Merit: The project will further the technology-enhanced three-dimensional storytelling approach by development of selected science exhibit prototypes. The project team combines academic, museum and professional expertise, as well as a partnership with the Girl Scouts of the USA. Broader Impact: This project will provide the ISE field valuable feedback about the use of metaphor in storytelling in a science-based exhibition, as well as about the application of new technologies (virtual reality, augmented reality technologies and interactive electromechanical events) for creating exhibit experiences. At the same time it will further the development of a national traveling science exhibition whose primary target audience will be girls from ages 10 to 13.
DATE:
-
TEAM MEMBERS:
Mitzi VernonKatherine CennamoIrene GoodmanMichael ErmannSteve HarrisonMargarita McGrath