The Greater Washington Educational Telecommunications Association (WETA) is producing and disseminating "Green Technology," a multimedia project that promotes active learning about environmentally beneficial technologies for the home, the workplace, and the community. The objective of the project are to change or consolidate the public's concepts about the fundamental relationships between the environment and technology at the grassroots pocketbook level, to enhance their understanding of the pertinent science and technology, and to provide them with practical information about how to take action for oneself and in the fulfillment of a wider civic responsibility. The components of the project include: o Three one-hour prime time television programs o Community Outreach through the National Community Education Association and their affiliates in 40 states. o Development of community education material including a 30-minute highlight tape to serve as a discussion springboard with accompanying discussion and resource guides. o A Viewer's Newsletter for each program which will include short articles on the basic science and technology explored in the program and a "What You Can Do" section. o A CD-ROM for use by parents and children at home and by students in school. o On-line information clearing house the SOLSTICE, the digital library of energy and environmental resources operated by the Center for Renewable Energy and Sustainable Technology. o Teacher enhancement materials and activities for middle schools to be disseminated through the Teacher Educator's Network of the Association of Science-Technology Centers. o The National Academy of Engineering will identify engineers who can serve as "on-line consultants" to students and teachers involved in examining specific environmental issues. Richard Thomas, previously Executive Producer for "Mystery of the Senses" and "The World of Chemistry," will be PI and Executive Producer. Principal Content Advisory will be S. William Gouse, chief scientist and President of Energy Systems and Technology at MITRE. William McDonough, Dean of the School of Architecture at the University of Virginia, will be the host of the television series.
The Museum of Science and Industry will develop "Genetics: Decoding Life," a 4325 sq. ft. permanent exhibit about the basic principles of genetics, the Human Genome Project, new tools and technology to study life, and the biomedical and biotech applications resulting from genetic information. As a result of interacting with this exhibit, visitors will understand the basic principles of genetics, they will become familiar with the role of genes in the development of life, they will learn something about how and why scientists used genetic tools, and visitors will become aware of applications of these principles and the potential social, ethical, medical and economic outcomes. In addition to the exhibit there will be a number of complementary outreach programs. An electronic web site will be created, software used in the exhibit will be modified into a format suitable for use in schools, computers loaded with genetic programs will be loaned to Chicago public school groups, churches and other community agencies, and the content of the exhibit will be used to enhance special Lamaze and prenatal classes held at the museum. Special consideration will be given to developing the relationship between the project personnel and the staff of the Chicago Systemic Initiative. They will work together to produce a school program about genetics that will be suitable for grades 5 to 8. School materials will include a teacher's guide for the exhibit, a program of classroom activities, and materials to be used before and after a trip to the museum to see the exhibit.
The project conducts action research to learn more about how different groups use technology in meaningful ways, develops approaches that significantly increase access for underrepresented groups, and proposes ways in which technology might be modified or redesigned to engage, address, and represent diverse populations. The project targets children and young people from groups underrepresented with technology, informal and formal educators, community groups and organizations, researchers, policymakers and funders, industry, and the public. Products include: a report on the state of access of underrepresented groups to technology; case studies; guides to increasing community access to technology; guidelines about how to be critical viewers, users, and makers of technology; report on the issues involved in producing diverse and equitable technology design; exemplars and ideas for diversifying technology design; suggestions for software publishers and industry; commissioned papers on issues of access and design for particular underrepresented groups; an agenda for action; and interactive World Wide Web site; and a popular press book that synthesizes the knowledge gained through this project.
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TEAM MEMBERS:
ellen wahlYolanda GeorgeEric JollyLaura JeffersAndres Henriquez
David Grubin Production, Inc., in conjunction with Thirteen/WNET, is producing a multimedia project entitled, The Secret Life of the Brain. The project will examine new understandings into the processes of the human brain that have developed over the last decade. Through an exploration of the brain's normal development from conception through old age, the project conveys the most recent knowledge available. The series will enable audiences to appreciate the current revolution in neuroscience, understand how new technologies have enabled scientists to unearth a wealth of information, and learn how neuroscience research impacts the health and future well-being of the average person. The five one-hour programs in the series will explore the brain from conception through age two, childhood from age two through puberty, adolescence, adulthood, and normal aging process in older age. Educational outreach materials for use in informal and formal setting will include two separate sets of printed materials, one for adolescents and one for adults. A Secret Life of the Brain Web Site will include Brain Games, the Brain Quiz, and the Live Brain that present learning opportunities for adults and teens. The project Principal Investigator will be David Grubin who will serve as Executive Producer. Grubin previously was the producer of Healing and the Mind with Bill Moyers and the critically acclaimed biographies of Lyndon Johnson, Franklin Roosevelt, and Theodore Roosevelt. June Kinoshita, an internationally recognized science reporter and editor, will serve as the Series Science Editor. Lead advisors for each program will be Bruce McEwen, President-elect of the Society for Neuroscience and Professor at Rockefeller University (Program 1); Steve Petersen, Director, Division of Neuropsychology, Dept. of Neurology and Neurological Surgery at the Washington University School of Medicine (Program 2); Steven Hyman, Director of the National Institute of Mental Health (Programs 3 & 4); and Carl Cotman, Director for the Institute for Brain Aging and Dementia at the University of California, Irvine (Program 5). Robert Miller of WNET will be responsible for the educational materials to accompany The Secret Life of the Brain.
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TEAM MEMBERS:
David GrubinTamara RobinsonWilliam Grant
National Geographic Television is creating multi-platform media to communicate the scientific and engineering stories unfolding in the Gulf region due to the major oil spill. The Deepwater Horizon oil spill is one of the worst environmental disasters to occur in the U.S., and though traditional news outlets continue to report on the spill, there is little discussion about the scientific factors at play. They include the technology and engineering skills needed to stop the leak and contain the oil; the scientific and engineering efforts to mitigate its effects; and the potential impacts on the Earth system. Communicating these scientific and engineering concepts to the public is both critical and urgent. National Geographic is uniquely positioned to take the lead in reporting on the science and engineering behind the spill and its implications. Deliverables will include: a 60-minute "Explorer" documentary television program to air on the National Geographic Channels in September 2010; 16 weekly online "Science Journal" segments featuring interviews with scientists, engineers, and other experts, promoted through National Geographic's social media channels; ongoing online news coverage and blog reports from the Gulf region; and online content for children. Funding from the National Science Foundation will specifically support coverage of the yet-to-be-filmed science and engineering segments for the television program and digital content. The television program and digital content will reach a broad public audience with critical science and engineering concepts. The entire project is designed to communicate scientific messages from the Gulf in real time and over the longer term, and in so doing, to enhance public understanding of science and engineering as it relates to the oil spill crisis.
Thirteen/WNET New York will develop and produce ten new episodes for a fifth season of Cyberchase. Broadcast daily on 340 PBS stations, Cyberchase has helped millions of children acquire a stronger foundation in mathematics. Cyberchase's content spans the 3rd-5th grade standards of the National Council of Mathematics. Ancillary materials, outreach and a highly popular Web site extend the learning and help make Cyberchase the sole mathematics media project available for the target age group of 8 to 11 year-olds. The new season will introduce a new campaign, "Math & Inventions: My Big Idea", to link mathematics and technology education and involve children in the invention process. These new programs will enrich the series' content while keeping viewers tuning in to the current shows. Plans include enhancing the Web site, building the inventory of multi-media outreach activities, strengthening the show's presence in after-school programs, and launching a new relationship with the museum community. Multimedia Research will conduct formative evaluation of two new elements to "My Big Idea" and a prototype of the online "Invention Machine." MediaKidz Research and Consulting (MRC) will conduct the pilot phase of a groundbreaking research study to evaluate the impact of varied media, and the interactions between the television series, Web site and outreach components, on children's mathematical thinking and attitudes toward mathematics.
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TEAM MEMBERS:
Sandra SheppardMichael TempletonBarbara Flagg
WGBH Educational Foundation is requesting funds to produce the third and fourth seasons of "NOVA scienceNOW," a multimedia project addressing a wide array of science, technology, engineering and mathematics subjects via multiple platforms including national PBS broadcast, the PBS Web site and innovative outreach initiatives. Project goals are to help the general public understand the value and importance of scientific ressearch and to encourage an interest in STEM careers among younger viewers. INNOVATION/STRAGEGIC IMPACT: The series provides a significant opportunity to develop a new format for science journalism building on brand recognition but potentially reaching a broader and more diverse national audience. The new host will be Dr. Neil deCgrasse Tyson, an accomplished astrophysicist and charismatic science communicator whose partipation will help the series reach out to a broader demographic. NOVA is planning a new scheduling configuration for these future seasons to maximize audience for the six new programs per year, i.e. the programs iwll run consecutively in the NOVA slot during June and July. COLLABORATION: NOVA has developed a new consortium of PBS stations to advise on the series and to contribute editorially to the programs. This will give the program greater geographic coverage and will provide local contacts with researchers at major universities and institutions connected to these stations. The project will also partner with the American Library Association and Sigma Xi and the Astronomical Society of the Pacific in the outreach effort. Multimedia Research, Inc. and Goodman Research Group will conduct formative and summative evaluations, respectively.
This project builds the capacity of public radio's The World, a daily one hour global news broadcast to cover a broad spectrum of science and technology topics. The project would produce 6-8 broadcast features each month and two weekly science and technology podcasts. PRI in partnership with its primary partner, Sigma Xi will develop and implement The World's Virtual Science Cafe, an innovative content-rich Web 2.0 resource for the public to engage in week-long synchronous moderated online discussions, facilitated by independent science and technology experts. This convergence of audio content and online discussions will help the target audience of 25-44 year olds broaden their understanding of key global scientific and technological issues. The World is a collaboration between PRI, WGBH, and the BBC. Edumetrics, led by Dr. Arthur Johnson, will conduct the evaluation focusing on the audience impacts of an integrated broadcast and online participatory media platform.
This planning grant seeks funding for demonstrating proof of concept for the proposed traveling exhibition "Inside Phoebe's Field." It is an outgrowth of the prior NSF project (9979287) that resulted in an interactive book for middle-school age girls. This project extends the book through exploring the feasibility of using mixed reality in an exhibit format as well as virtual environments using the Internet. Intellectual Merit: The project will further the technology-enhanced three-dimensional storytelling approach by development of selected science exhibit prototypes. The project team combines academic, museum and professional expertise, as well as a partnership with the Girl Scouts of the USA. Broader Impact: This project will provide the ISE field valuable feedback about the use of metaphor in storytelling in a science-based exhibition, as well as about the application of new technologies (virtual reality, augmented reality technologies and interactive electromechanical events) for creating exhibit experiences. At the same time it will further the development of a national traveling science exhibition whose primary target audience will be girls from ages 10 to 13.
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TEAM MEMBERS:
Mitzi VernonKatherine CennamoIrene GoodmanMichael ErmannSteve HarrisonMargarita McGrath
Ironbound Films, Inc. is producing a one-hour PBS television documentary, with ancillary Web site, curriculum and program guides about the causes of language loss, how it affects science and how scientists are responding. Vanishing Voices takes viewers from Native Siberia to Native America, from ancient texts to cutting-edge technology, to demonstrate how scientists record -- even help revive -- the world's tongues. Vanishing Voices is the first film about language loss that addresses the issue as important to science. The ancillary program guide will be designed for use by Native Americans who are interested in studying or reviving their languages. A formative evaluation of the program and a summative evaluation of the program and outreach materials will be conducted by RMC Research Corporation. INTELLECTUAL MERIT: This program is supported in conjunction with the NSF/NEH Interagency Partnership to Document Endangered Languages. The topic is timely and compelling. The production team is well qualified, and they have sought out the support and involvement of the linguistic community and Native Americans involved in reviving their languages. BROADER IMPACT: The project has the potential to educate the public about the crisis of language loss, the scientific and cultural value of linguistic diversity, and the ways in which that diversity can be maintained. With the program's use in classrooms and the program guides targeted to Native Americans, the project has the potential to inspire young linguistic students to get involved in field work and to encourage Native American communities to work with scientists in preserving their dying languages. The teachers guide will imbue science material into the social science curriculum.
Universal BEATS developed by The Music Research Institute at the University of North Carolina at Greensboro, North Carolina State University's Department of Mathematics, Science, and Technology Education, and NCSU's Kenan Institute for Engineering, Technology, and Science improved elementary education by developing instructional resources for 2nd-5th grade students that infuse cutting-edge content from the emerging field of biomusic into standards-based elementary science and music curricula. The approach used the musical sounds of nature to help students learn concepts in biology, physical science, and anthropology.
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TEAM MEMBERS:
patricia grayEric WiebeDavid TeachoutSarah Carrier
SciGirls was a multimedia project to encourage and empower more girls to pursue STEM careers--the first PBS television series designed specifically for girls 8-13. Episodes were made available for distribution on the newest digital platforms, e.g., Vimeo and iTunes for downloads, free of charge. Strategic partners included the National Girls Collaborative Project (NGCP) and The Franklin Institute. The NGCP links SciGirls with its network of 500 community-based science programs for girls. The Franklin Institute coordinated an affiliate network of science museums to implement outreach. The project also wored with the new "Girl Scout Leadership Experience" program.