In this paper, Robert C. Webb of Suffolk University analyzes the role of cognitive and affective interaction in museums. Webb explains how a person alternates between high and low modes of cognition. Topics include central and peripheral routes of processing, levels of processing theory, and techniques for reaching low-involved visitors. Webb argues that more exploration and measurement is needed to study the affective nature of the museum experience.
In this paper, Harris Shettel, museum evaluation consultant, examines the rise of controversial museum exhibitions. Shettel argues that controversial subject matter should not be avoided, but rather presented in exciting, interesting and challenging ways that avoid controversy. Shettel points to the "Prisoners of War: Soviet Prisoners in Germany - German Prisoners in the Soviet Union" exhibition as an exemplar. The various ways exhibit evaluation studies can play an important role avoiding controversy are also identified.
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Harris ShettelVisitor Studies Association
In this paper, researchers from the University of North Carolina at Asheville, Denver Museum of Natural History (DMNH), and Colorado State University, present findings from two studies that established a link between certain design features commonly found in museum environments and the state of psychological flow. Study one observed visitor behavior in a museum hall at DMNH before and after renovation. The study found that after the design changes, visitors attended more to the exhibits. Study two, a post-hoc survey analysis, investigated which design features in particular are responsible for
In this paper, John H. Falk, of Science Learning, inc., provides a brief overview of brain research and suggests implications for the museum field in terms of to define and measure learning.
This article is a report of the impact assessment of two outreach programs to primary schools run by the Botswana National Museum. The oldest of the programs, Zebra-on-Wheels was officially launched in 1980 and has involved all the primary schools in the country at least twice. The study aimed to establish the impact of the two programs and make recommendations for possible improvements. Thirty-eight schools throughout Botswana participated in the study. Teachers in these schools were interviewed and classroom observation sessions were carried out. Teachers’ observations about the two programs
This paper examines one Australian museum’s commitment to create social awareness of political issues within its community. The paper begins by discussing the challenge of cultural representation of Indigenous peoples in the context of civic engagement. Some of the historical and political issues facing Indigenous Australians and their representation in Museums are discussed. A study of the Indigenous Australians exhibition at the Australian Museum in Sydney investigates visitors’ perceptions of the exhibition. Recommendations are made as they relate to community partnerships, interpretive
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Katherine S. H. BoumanAustralian Museum
In this article, Steven Yalowitz, doctoral candidate in Experimental Psychology at Colorado State University, discusses information processing and behavior in museums. Yalowitz explores and draws connections between the different terminology used by researchers in studying these concepts.
This paper describes the use of front-end evaluation to guide the development of plans for a community museum. In 1995, the fifty-year old Fort Collins Museum received a grant to create new permanent exhibits and educational programs as well as a collection initiative for obtaining donated artifacts from community residents.
In this article, Stephen L. Gerritson of Economic Research Associates discusses a study conducted by the Iron Range Interpretive Center to learn more about its visitors. This museum of mining history and ethnic heritage in Chisholm, Minnesota conducted intercept surveys in the summer of 1986 to better understand visitor demographics, visitor expectations, and the visitor experience.
In this article, Mary Stewart Miller, evaluator at the Cumberland Science Museum, discusses evaluation methods involving child visitors as well as adults. Stewart Miller shares methodology and findings from an evaluation of the museum's "Brain" exhibit, a study which involved interviewing children ages eight to thirteen.
In this article, University of Wisconsin-Milwaukee researcher Don Thompson shares methods and findings from a front-end evaluation of the Plains Indian Exhibit Area at the Milwaukee Public Museum, which was used to inform exhibit renovation plans. Thompson assessed visitor knowledge of key concepts, the role of existing exhibits in fostering knowledge of these concepts, and unforeseen successes or shortcomings of the exhibits.
This is a brief summary of an article by Michael Alt and Steven Griggs (1988) featured in "Curator." The authors review the processes of perception, short and long term memory, discuss "external myths" and "conceptual myths," and the value of "thinking aloud" as formative evaluation.