In this paper, Robert C. Webb of Suffolk University analyzes the role of cognitive and affective interaction in museums. Webb explains how a person alternates between high and low modes of cognition. Topics include central and peripheral routes of processing, levels of processing theory, and techniques for reaching low-involved visitors. Webb argues that more exploration and measurement is needed to study the affective nature of the museum experience.
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Robert C. Webb
Author
Suffolk University
Citation
ISSN
:
1064-5578
Publication Name:
Visitor Studies
Volume:
9
Number:
1
Page Number:
276
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