In this article, Hans-Joachim Klein, of the University of Karlsruhe, and Patricia Munro discuss a comparative study of four health exhibitions to asses their effectiveness as a method of health promotion.
In this article, Bernhard Graf discusses the work of the Institut fur Museumskunde (Institute of Museum Studies), a division of the Staatliche Museen (State Museums) in Berlin. The Institut is devoted to research and documentation in the various areas of museum work, defined by the scientific disciplines relevant to the individual project.
In this article, Kathleen F. Wagner, Senior Vice President of Education at the Philadelphia Zoo, discusses the importance of institutional acceptance of visitor evaluation. She offers a 12-step approach to institutionalizing evaluation.
In this article, Kathleen Socolofsky of the Desert Botanical Gardens discusses the history of the institution, highlighting shifts in its mission and exhibit strategies. In particular, Socolofsky outlines the steps staff used in gaining institutional acceptance of visitor evaluation and in affecting the long-term acceptance of visitor-centered approaches to exhibits as well as the outcomes of this institutional acceptance.
This article provides an abstract of Jane Marie Litwak, Ph.D.'s dissertation. The dissertation applied concepts from cognitive psychology to the design of museum exhibit labels in an effort to direct visitor attention and increase learning in museum settings.
In this brief article, Pete Conroy, Curator of Natural History at the Anniston Museum of Natural History, discusses his tactics for successfully grabbing the attention of kids during his wildlife lectures. He uses distasteful potty humor to make his presentations more effective.
In this article, staff at the University of Florida's Florida Museum of Natural History discuss the efforts of the Learning in Informal Settings Program, including three international evaluation studies.
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TEAM MEMBERS:
John J. Koran, Jr.Mary Lou KoranBetty Dunckel CampAnne E. Donnelly
This is the conclusion of an article that was omitted from the previous issue of "Visitor Behavior." In this article, Kathleen F. Wagner discusses their efforts to institutionalize evaluation at the Philadelphia Zoo.
In this article, Stephen Bitgood, of Jacksonville State University, discusses evaluation efforts to assess people's understanding of evolution and to determine what type of messages might be most effective in communicating evolutionary theory. This article focuses on one aspect of their findings--the relationship between attitudes toward evolution/creation theories and the perception that evolution conflicts with Christian religions.
In this paper, Kathryn Nelson of the University of Washington discusses her efforts to study visitor response to naturalistic exhibits. Nelson shares evaluation methods and findings of Northern Trail exhibit at the Woodland Park Zoological Gardens. The purpose of the study was to assess how well visitors responded to the exhibit's attractiveness, enjoyment potential, and animal well-being as well as evaluate whether visitors felt they learned facts or attitudes during their visit and their overall impressions of the exhibit.
In this paper, Patricia Jelen of the Morton Arboretum and Jeff Hayward of People, Places & Design Research explore the factors which affect the process of applying research results, including leadership, resources, and incentives for change. The authors discuss strategic planning and research efforts of the Morton Arboretum as an exemplar.