In this article, Kathleen F. Wagner, Senior Vice President of Education at the Philadelphia Zoo, discusses the importance of institutional acceptance of visitor evaluation. She offers a 12-step approach to institutionalizing evaluation.
Document
TEAM MEMBERS
Kathleen F. Wagner
Author
Philadelphia Zoological Garden
Citation
ISSN
:
0892-4996
Publication Name:
Visitor Behavior
Volume:
11
Number:
2
Page Number:
11
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