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Peer-reviewed article

Acceptance or Excuses?: The Institutionalization of Evaluation

May 1, 1996 | Exhibitions
In this article, Kathleen F. Wagner, Senior Vice President of Education at the Philadelphia Zoo, discusses the importance of institutional acceptance of visitor evaluation. She offers a 12-step approach to institutionalizing evaluation.

TEAM MEMBERS

  • Kathleen F. Wagner
    Author
    Philadelphia Zoological Garden
  • Citation

    ISSN : 0892-4996
    Publication Name: Visitor Behavior
    Volume: 11
    Number: 2
    Page Number: 11
    Resource Type: Research Products
    Discipline: Education and learning science | Life science
    Audience: General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Exhibitions | Aquarium and Zoo Exhibits

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