This paper discusses a research study, conducted as part of a formative evaluation of an HIV/AIDS exhibit developed by the New York Hall of Science, a member of the National AIDS Exhibit Consortium, and designed to investigate two issues: (1) What is the current state of youth awareness of the mechanism by which condoms help prevent the spread of HIV and other STDs; and (2) Which of two exhibit designs most efficiently communicates concepts related to HIV sexual transmission prevention. This research was designed to determine whether misperception about HIV transmission prevention existed and
This paper discusses a collaboration between the Brooklyn Children's Museum and Brooklyn Botanic Garden on a series of educational programs and exhibits entitled "Breaking Ground." Developers aimed to create programs to teach basic science principles related to botany, ethnobotany, and urban ecology, promote urban children's understanding of the importance of plants to humans, biologically and culturally, and foster positive environmental ethics in children 6 to 12 years of age. Findings from a research study to support the development of these programs are briefly outlined in this paper.
In this paper, Florence Bramley of The Graphics Group presents an exercise and research that encourage gentler approaches to warning messages used in museums or zoos.
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Florence Bramley
resourceresearchMuseum and Science Center Programs
In this paper, interpretive consultant Theresa Southam describes the process of developing a Local Advisory Committee, made up of representatives of the supporting agencies and visitors to three small interpretive centers adjoining freshwater fish hatcheries in British Columbia. Southam warns of the pitfalls and rejoices in the benefits of meaningful participation.
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Theresa SouthamVisitor Studies Association
In this paper, Beverly Serrell of Serrell & Associates reviews the case study that made her question her belief in visitor styles, defined as categories given to visitors based on the observer's assumptions about their motivations and time-use patterns (i.e. "studiers" or "discoverers"). Serrell identifies the problems with this concept and suggests ways to look at visitor time budgeting in a more useful, less value-laden way.
In this paper, Charles A. Lewis, retired from the Morton Arboretum, discusses why and how visitors interact with botanical gardens and arboreta, places that provide natural ambiance as well as learning opportunities. Lewis argues that these types of "green museums" must recognize the psychological and physiological aspects of their landscapes that provide broader experiences for visitors.
In this paper, Ruth S. Britt discusses front-end evaluation findings of the "In the Dark: Worlds without Light" traveling exhibit at the Cincinnati Museum of Natural History. The exhibit aimed to show that humans are not well-adapted to the dark, and that this gives rise to discomfort, fear, avoidance, and lack of knowledge; to take some of the mystery out of dark environments by showing and talking about creatures of darkness, their adaptations to dark environments, and the processes which make life possible in unlighted worlds; and to show how dark environments are tied to the whole of life
In this paper, Pedro J.E. Casaleiro of the University of Leicester, Department of Museum Studies, discusses research that considers the investigation of evidence in mass media other than museums to help define a communications policy that bears the visitor in mind. In doing so, Casaleiro aims to broaden understanding about audiences' concerns with science, recognizing the presence of shared symbolic values created by both museums and traditional mass media. Casaleiro cites findings from studies of Portuguese newspapers and a natural history museum to support his claims.
In this paper, researchers at Monterey Bay Aquarium share findings from a study of self-guided school groups. This report focuses the meaning of "running amok" as it applies to these self-guided school groups and questions general assumptions about self-guided school groups.
In this paper, Lisa McIntosh discusses how quick-change info boards are used by staff and visitors at the Vancouver Aquarium. McIntosh also provides an overview of the Aquarium's unique interpretive approach.
In this paper, Kathy McPherson outlines the process that was undertaken to evaluate the visitor services program at the Ontario Provincial Parks. The project included five steps: establishing criteria for ranking parks; developing three new levels of service for the delivery of the interpretive program; evaluating the name "visitor services," establishing operating standards for the program; and developing a visitor needs survey.
In this paper, Ellen Stokes shares experiences at the St. Louis Zoo related to how guest services can influence the visitor studies agenda. Stokes discusses three issues: Part of the guest services director's job is to be an advocate for appropriate and appealing visitor services, the guest services perspective must view the institution as a whole (as contrasted with looking at one exhibit at a time), and this holistic approach to the institution can perhaps guide visitor studies into new directions.