In this article, Jacksonville State University's Stephen Bitgood discusses visitor variables --how these variables influence other visitors and the visitation experience. This report focuses on findings from a study of attitudes toward animals conducted at the Birmingham Zoo. This study focused on the impact of particular variables, including education, gender, leisure reading and knowledge about the subject matter.
In this article, the Center for Social Design's Don Thompson summarizes a 1985 article written by E. Feher and K. Rice featured in "Curator." Feher and Rice suggest that the museum can be a valuable environment in which to study learning processes. Thompson describes key findings from the researchers' investigation of the role of naive, or preconcieved notions, on learning which takes place at museum exhibits. The researchers interviewed school children at two exhibits centered around the principles of light and vision.
In this article, Lynne M. Westphal of the USDA Forest Service, North Central Forest Experiment Station, outlines discussions exploring the interactions between plant communities and people communities at a November 1992 symposium. The symposium aimed to assess current knowledge about the active involvement of people with plants and to clarify research needs that will lead to improved program management and information delivery.
In this article, Herbter W. Schroeder, of the USDA Forest Service, North Central Forest Experiment Station, discusses a research study conducted at the Morton Arboretum (MA), which examined landscape preferences and meanings for a group of MA users. Schroeder interprets the findings of this study and makes recommendations for MA management and exhibit developers based on this research.
In this article, Marilyn G. Hood, Ph.D., of Hood Associates, discusses two year-long studies at major outdoor settings, which offer insights into the reasons why people choose to visit botanical gardens and arboretums and what they enjoy about these visits. Hood summarizes methods and key findings from theses four-season studies, which were conducted in 1987 at the Holden Arboretum (Mentor, Ohio) and in 1989 at the Chicago Botanic Garden (Glencoe, IL).
In this article, Jeff Hayward discusses the work of his evaluation group, People, Places & Design Research, in conducting visitor research at the New York Botanical Garden in the fall 1991 and spring 1992. Hayward shares key findings from this evaluation work and the institution's response to these findings. Hayward also includes technical details of the research studies.
This article summarizes an evaluation report discussed in a 1982 article in the "Journal of Educational Research." The study was a series by J. Falk and colleagues that examined children's experiences on school field trips, especially the effects of novel environments. The attitudes, behavior, and learning of third and fifth graders were compared in two environments: (1) a field trip to a nature center to learn about tree biology and (2) the same lesson given at school outside the students' classroom.
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TEAM MEMBERS:
John H FalkJ. BallingVisitor Studies Association
In this article related to evaluation and multicultural audiences, Jacksonville State University's Stephen Bitgood presents a "progress report" on a visitor center and environmental education project in Puerto Rico that is being designed to serve both the local Puerto rican audience as well as the international visitor. Bitgood shares findings from the study featured in a report to the Caribbean National Forest, part of the USDA National Forest Service.
This article highlights findings from a study conducted by researchers at Jacksonville State University that assessed group visitor behavior at four exhibits at the Anniston Museum of Natural History. Researchers studied if male and female adults behave differently at exhibits when they are with a child than when they are with another adult as well as whether or not adult behavior was consistent across different types of exhibits.
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TEAM MEMBERS:
Stephen BitgoodChifumi KitazawaAndrea CavenderKaren Nettles
In this article, David Scott, Ph.D. provides a summary of an importance-performance appraisal of the Cleveland Metroparks Zoo in Cleveland, Ohio. The attributes selected for appraisal included a variety of service attributes.
In this article, Jacksonville State University's Amy Cota and Stephen Bitgood address the following evaluation questions: (1) Would label reading decrease when the number of labels is increased? (2) Do groups who visit in families behave differently than groups composed of adults only? and (3) Do label readers view exhibit objects longer than nonreaders? The researchers share findings from a study that evaluated these questions in the Egyptian Mummy gallery at the Anniston Museum of Natural History.
In this article, Jacksonville State University's Amy Cota summarizes a 1984 "British Journal of Psychology" article written by M.B. Alt and K.M. Shaw, in which the authors attempt to classify museum exhibits in terms of "the way they are perceived by museum visitors." Cota discusses how this research suggests that there are a number of exhibit factors of greater importance than interaction or participation.