In this article, Jeff Hayward discusses the work of his evaluation group, People, Places & Design Research, in conducting visitor research at the New York Botanical Garden in the fall 1991 and spring 1992. Hayward shares key findings from this evaluation work and the institution's response to these findings. Hayward also includes technical details of the research studies.
Document
TEAM MEMBERS
Jeff Hayward
Author
People, Places & Design Research
Citation
ISSN
:
0892-4996
Publication Name:
Visitor Behavior
Volume:
8
Number:
1
Page Number:
4
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