The purpose of this evaluation conducted at the Smithsonian Institution's National Museum of Natural History was to find out how visitors are behaving in, reacting to and learning from the newly reopened Sant Ocean Hall. To do this, three methods were employed: a) timing and tracking, b) exit interviews and c) focused studies for specific exhibits and experiences. A total of 553 unique visitors were included in the study, with data collection occurring in December 2008 and January 2009. Visitor groups spent an overall time of just under twenty minutes, and the five most enjoyed elements were
The American Museum of Natural History (AMNH) received a NOAA-ELG grant for a three-year project, entitled Exploring Earth Systems: Expanding Data Visualizations Experiences for Museum Learners (or Data Visualizations). The project focuses on the development, testing, and distribution of Visualizations for the Earth and Bio content strands of the AMNH's Science Bulletins program. The Visualizations are short media pieces that use satellite data to tell the story of Earth processes on land, in the oceans, and in the atmosphere, with the larger goals of helping viewers to understand the dynamic
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TEAM MEMBERS:
Susan FoutzAmerican Museum of Natural History
The American Museum of Natural History (AMNH) received a NOAA-ELG grant for a three-year project, entitled Exploring Earth Systems: Expanding Data Visualizations Experiences for Museum Learners (or Data Visualizations). The project focuses on the development, testing, and distribution of Visualizations for the Earth and Bio content strands of the AMNH's Science Bulletins program. The Visualizations are short media pieces that use satellite data to tell the story of Earth processes on land, in the oceans, and in the atmosphere, with the larger goals of helping viewers to understand the dynamic
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TEAM MEMBERS:
Susan FoutzAmerican Museum of Natural History
This document outlines front-end and formative evaluation findings including baseline use; improving attraction and holding power and interactions; and improving interfaces. While we found that people like the globe and will stay and interact especially with the redesigned kiosk, there is still room for improvement in support for information transfer and meaning generation, as well as opportunities for retaining user choice and control while adding usability features such as narration.
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TEAM MEMBERS:
Shawn RoweKatie StoferCéleste BarthelNancee HunterHatfield Marine Science Center
Suitcase Science is a community-inspired theatre program and exhibit that highlights many scientific disciplines, including anthropology, biology, chemistry, geology, sociology and material culture. Its development was funded through a Legacy grant from the state of Minnesota. To help generate topics and ideas to include in the Suitcase Science show and exhibit, SMM held several workshops in communities around the state. SMM staff invited local community members to bring two objects of value, meaning, or significance to the workshop and to share their story about them. These stories and
The Oakland Museum of California (OMCA) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a summative evaluation of the reinstallation of the Gallery of California History (History Gallery). Timing and tracking observations were used to examine visitors' experiences in the reinstalled History Gallery. A total of 108 observations were collected in February and March 2011. RK&A conducted timing and tracking observations of visitors to the History Gallery. Trained data collectors unobtrusively observed visitors and documented time spent in the exhibition overall, exhibits stopped at, and
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Oakland Museum of California
The goal of the study was to inform an interpretive and master planning process at Eastern State Penitentiary Historic Site by documenting visitor motivations, interests, experience, and learning outcomes of four key audiences identified by Eastern State: walk-in visitors (adult only), walk-in visitors (groups with children), prearranged adult tour groups, and school groups. Specifically, the report focuses on the following evaluative questions: 1) Who are the visitors to Eastern State and why do they come? (e.g., entry conditions such as demographics, motivations for their visit, expectations
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TEAM MEMBERS:
Jill SteinEastern State Penitentiary Historic SiteJes A. Koepfler
Three Big Back Yard (BBY) evaluations were carried out during the summer of 2006. A timing and tracking study was conducted to understand how visitors utilized and interacted with the various components of the Big Back Yard. A total of 101 visitors were observed. Exit interviews were carried out with 96 visitors as they left the BBY. The exit interviews provided an understanding of visitors' motivations for visiting the BBY, what they knew about the BBY before they visited, and their experience with the golf course's content. A lobby interview was conducted with 160 visitors as they left the
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TEAM MEMBERS:
Amy Grack NelsonBeth JanetskiLevi WeinhagenScience Museum of Minnesota
This report presents findings from a front-end evaluation at the Science Museum of Minnesota for the exhibition, "Water: H2O = Life." The study was carried out to gain visitor feedback on images advertising the Water exhibition. A total of 117 interviews were conducted with visitors aged 18 and above. Visitors were shown three images 1) an Earth-shaped cup held up by a human hand, 2) the Earth with a drop of water, and 3) the Earth floating in a life preserver. Visitors were asked if any of the images would inspire them to come to the museum and, if so, which image was most inspiring. Next
During the summer of 2007, the Science Museum of Minnesota carried out a summative evaluation of the Kitty Andersen Youth Science Center's Park Crew program. The purpose of the evaluation was to understand how the youth staff implemented activities in the museum's Big Back Yard and what they learned about earth-surface processes, teaching others, and STEM careers. A mixed-methods design was used to gather evaluative data. Data collection methods included observations of youth presenting activities to visitors and pre- and post-interviews with the youth. A total of 11 youth (sophomore through
In October 2009, the Tennessee Aquarium began an ambitious program, Connecting Tennessee to the World Ocean (CTWO), funded by a grant from the National Oceanic and Atmospheric Administration. CTWO consists of several individual projects, all intended to increase the ocean literacy of Aquarium audiences and to promote their adoption of an ocean stewardship ethic. This formative evaluation report summarizes the extent to which the Aquarium has made progress toward these goals in the first year of the project and provides an information base for identifying opportunities to strengthen
Overall findings suggest that the Cruisin' the Fossil Freeway exhibit attracted a different audience than the audience which attended the Coffee: The World in Your Cup exhibit the previous year. Additionally, visitors were highly engaged within the exhibit, and were spending a great deal of time in the exhibit space. Visitors to Cruisin' felt strongly that the exhibit was able to successfully present scientific and educational content, but in a more creative and dynamic way than they're used to. The appendix of this report includes the interview and observation protocols and tracking