The Association of Zoos and Aquariums’ (AZA) Conservation Education Committee (CEC) supports the appropriate use of living animals in zoos and aquariums as an important and powerful educational tool to advance a conservation agenda. EC leaders and scholars see the need for a zoo and aquarium social science research framework to help those in the education and conservation communications field understand how they can contribute to a greater body of knowledge. This report represents the CEC’s determination to view zoo and aquarium social science research as a collective endeavor that values and
This study explores the effects of visitor observation of giant panda play on visitor concern for endangered species and satisfaction with seeing giant pandas. A total of 335 visitors to three institutions that house giant pandas participated in the study. These institutions are: the Chengdu Research Base of giant Panda Breeding, and the Chengdu Zoo, in China; and Zoo Atlanta in the U.S. After viewing the giant pandas, visitors were interviewed on whether they ever observed a panda play session, whether they observed panda play on the day of the visit, whether they wanted additional
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TEAM MEMBERS:
Sarah BexellOlga JarrettLuo LanHu YanEstelle SandhausZhang ZhiheTerry Maple
This study, conducted over a four-year period at Chester Zoo in the UK, sought to evaluate the impact on visitor behavior and interpretation use that a transition from second- to third-generation zoo exhibit might affect. Visitors spent more time in the newer exhibit (even when allowing for relative floor area) and visitor time budgets suggest a high degree of visitor interaction with different exhibit elements. Specific interpretive elements were analyzed in detail, using quasi-quantitative methods in addition to more standard timing and tracking measures. From this, a proportional
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TEAM MEMBERS:
Andrew MossMaggie EssonDavid Francis
Marino et al. (2010) recently published a critique of a three-year National Science Foundation—funded investigation of the impact of zoo and aquarium visits on the public's understanding of animals and their attitudes toward conservation (Falk, Heimlich, & Bronnenkant, 2008; Falk, Reinhard, Vernon, Bronnenkant, Deans, & Heimlich, 2007; Heimlich, Bronnenkant, Witgert, & Falk, 2004). This critique of that critique will show that Marino et al. seriously misrepresent both the intent of the research and the methods used. The methods used by Falk and his colleagues were consistent with current
Zoos, aquariums and ecotourism experiences have the potential to positively impact visitors’ awareness, appreciation and actions in relation to the wildlife they encounter and the environment in general. This paper presents findings from a three-year study of the impacts of wildlife tourism experiences on visitors’ environmental learning.
In 2009, the Monterey Bay Aquarium began looking at new ways to interpret its Seafood Watch program. This nationwide conservation program strives to educate the public about the importance of buying sustainable seafood. As part of the program, the Aquarium publishes a printed pocket guide that lists the types of seafood consumers should buy and the types they should avoid. (For more information, visit www.seafoodwatch.org.) Over the years, several zoos, aquariums and museums that partner with the Aquarium have expressed interest in displaying an exhibit to encourage more of their visitors to
Assessing the Impact of a Visit to a Zoo or Aquarium: A Multi-institutional Research Project will create a functional taxonomy of zoo/aquarium visitors' entering knowledge, attitudes and behaviors. This taxonomy, in conjunction with data about the specific experiences visitors have during their visit, will enable investigators to understand and predict the contribution of zoos and aquariums to the public understanding of animals and their conservation. The results will clarify the role of zoos and aquariums as centers of informal learning and point to ways to strengthen their educational impact. The AZA convened a national advisory committee that commissioned and completed a thorough review, confirming a critical need to conduct more research, particularly research that attempts to ask broad questions, collect data systematically, and includes sufficient number and types of institutions to permit community-wide generalizations. Twelve AZA institutions of various sizes, geographic regions and types will participate in the study. The net result of the study will be a descriptive model of zoo and aquarium visitor learning experiences and development of a set of diagnostic tools to help zoo and aquaria staff understand and enhance the nature and extent of their public impact.
This white paper is the product of the CAISE Formal-Informal Partnerships Inquiry Group, which began work during a July 2008 ISE Summit organized by CAISE. Their examination of what the authors call "the hybrid nature of formal-informal collaborations" draws on relevant theoretical perspectives and a series of case studies to highlight ways in which the affordances of formal and informal settings can be combined and leveraged to create rich, compelling, authentic, and engaging science that can be systematically developed over time and settings.