This report presents findings based on the largest and most international study of zoo and aquarium visitors ever conducted worldwide. The study used a pre- and post-visit repeated-measures survey design to evaluate biodiversity literacy - biodiversity understanding and knowledge of actions to help protect biodiversity - in zoo and aquarium visitors. In total, more than 6,000 visitors to 30 zoos and aquariums around the globe participated in the study. Appendix contains survey.
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TEAM MEMBERS:
World Association of Zoos and AquariumsAndrew MossEric JensenMarkus Gusset
resourceevaluationWebsites, Mobile Apps, and Online Media
In 2013, Shedd Aquarium launched a pilot Teacher Badging program with a set of Great Lakes Science Certified badges. Badges include Intro to Badging, Great Lakes Basics, Invasive Species Defined, Environmental Literacy, Science Literacy, and 21st Century Skills, culminating in the achievement of the Great Lakes Science Certified badge. Each badge includes 3-7 missions that teachers must complete to be awarded a given badge. As of December 31, 2013, 262 people have logged into the site, with 499.75 contact hours recorded in 1140 completed missions. The project was partially funded by the USDA
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TEAM MEMBERS:
John G. Shedd AquariumHeather SchneiderStephanie Bohr
The summative evaluation of the Farming for Fuels classroom program and family event was conducted over two years. Two interim reports were delivered with preliminary results about specific areas of focus. This final report described the overall evaluation study methods and results, and made recommendations for potential revisions and improvements to the program. The evaluator worked with the program team at the Creative Discovery Museum to generate a list of questions to guide the evaluation study. The questions covered each of the major audiences for the program: museum educators, teachers
This consent form describes what data will be collected, how it will be used, and how much identifying information will be included in writing associated with the project.
This report summarizes front-end research with visitors on the topic of agriculture, conducted by the Research & Evaluation Department of the Saint Louis Science Center. This front-end study was designed to inform the internal development teams connected to the Science Center agriculture exhibit. The main objective of the research was to gather information from Science Center visitors about their familiarity and interest in the topic, their experiences with farming, their top of mind knowledge about technology and sustainability as it relates to agriculture, and their expectations for an
Funded by NSF, Earth: The Operators’ Manual (ETOM) is a users’ guide to the present and future energy resources of our planet, providing “users” with the information, attitudes and tools to make wiser choices about powering homes, schools, businesses and communities. ETOM uses a hybrid model of science communication including video + in-person presentations + Web 2.0 social networking. Rockman et al evaluated project impact, working from front-end to summative stages to understand the reactions of media, online and on-site audiences using both qualitative and quantitative measures to look at
This report was completed by the Program Evaluation Research Group at Endicott College in October 2013. It describes the outcomes and impacts of a four-year, NSF-funded project called Go Botany: Integrated Tools to Advance Botanical Learning (grant number 0840186). Go Botany focuses on fostering increased interest in and knowledge of botany among youth and adults in New England. This was being done through the creation of an online flora for the region, along with the development of related tools, including PlantShare, and a user-friendly interface for ‘smartphones’. In January 2012, the PI
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Judah LeblangNew England Wild Flower Society
This study of American adults’ attitudes towards children’s experiences in nature was based on survey data from 2,138 people who participated in an independently commissioned, online consumer survey in February 2010. The Encouraging Children’s Nature Experiences Scale (EC-NES) was created to assess adult attitudes and beliefs surrounding encouragement of children’s nature experiences. While a great deal of empirical research has already been undertaken to demonstrate the value and impact of these experiences, not all of the research has been adopted by the public. The EC-NES scale was designed
The Community STEM Outreach Project at the Saint Louis Science Center (SLSC) received funding from the United States Office of Naval Research (ONR) from October 2010 through September 2013. Klein Consulting, with support from Tisdal Consulting, conducted the evaluation of the three-year project. The original proposal from the SLSC to ONR laid the foundation for the Community STEM Outreach Project by describing the institution and its youth program, the Youth Exploring Science (YES) Program. Plans were underway to reach out to existing and new national partners to document and disseminate a
Rockman et al (REA) conducted an independent summative evaluation of the Eutelelost Tree of Life: Web Module. The Euteleost Tree of Life (EToL) is a collaborative National Science Foundation research project between eight institutions, including Kansas University, to resolve evolutionary relationships within the euteleost fishes. The main aim of the interactive Web module is for users to explore the evolutionary history of fish and how they are related to one another. REA's summative evaluation was designed to (1) gather users' feedback about the website, as well as (2) assess the impact of
Rockman et al (REA), a San Francisco-based research and evaluation firm, conducted the summative evaluation of the Sea Change website. Through funding from the National Science Foundation, Dan Grossman Media developed this website as part of Dr. Maureen Raymo's research. Her research looks at the Pliocene era (thought to be the most recent time in geologic history with a concentration of CO2 in the atmosphere with levels as high as today). The aim of the Sea Change website is to raise awareness about global-warming-induced sea level rise and how scientists study it. This report follows a
This article discusses visitors' ability to interpret geographic maps. It describes a study that examined how easily adult visitors to the Bronx Zoo were able to identify two continents and countries on maps, and their interpretation of the term "range." Findings suggest a need to revise maps in exhibit labels to improve visitor comprehension and the authors make recommendations on how to do so. The appendix includes a copy of the interview protocol used in the study.