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COMMUNITY:
Research and Evaluation Instruments

A Global Evaluation of Biodiversity Literacy in Zoo and Aquarium Visitors

March 1, 2014 | Public Programs, Exhibitions
This report presents findings based on the largest and most international study of zoo and aquarium visitors ever conducted worldwide. The study used a pre- and post-visit repeated-measures survey design to evaluate biodiversity literacy - biodiversity understanding and knowledge of actions to help protect biodiversity - in zoo and aquarium visitors. In total, more than 6,000 visitors to 30 zoos and aquariums around the globe participated in the study. Appendix contains survey.

TEAM MEMBERS

  • World Association of Zoos and Aquariums
    Contributor
  • Andrew Moss
    Author
    Chester Zoo
  • DSC 3392
    Author
    University of Warwick
  • Markus Gusset
    Author
    World Association of Zoos and Aquariums
  • Citation

    Resource Type: Reference Materials | Report | Survey
    Discipline: Ecology, forestry, and agriculture | Education and learning science | Life science
    Audience: General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Public Programs | Aquarium and Zoo Programs | Exhibitions | Aquarium and Zoo Exhibits

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