This report presents findings based on the largest and most international study of zoo and aquarium visitors ever conducted worldwide. The study used a pre- and post-visit repeated-measures survey design to evaluate biodiversity literacy - biodiversity understanding and knowledge of actions to help protect biodiversity - in zoo and aquarium visitors. In total, more than 6,000 visitors to 30 zoos and aquariums around the globe participated in the study. Appendix contains survey.
Associated Projects
TEAM MEMBERS
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World Association of Zoos and Aquariums
Contributor
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Andrew Moss
Author
Chester Zoo
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Markus Gusset
Author
World Association of Zoos and Aquariums
Citation
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