This report presents findings based on the largest and most international study of zoo and aquarium visitors ever conducted worldwide. The study used a pre- and post-visit repeated-measures survey design to evaluate biodiversity literacy - biodiversity understanding and knowledge of actions to help protect biodiversity - in zoo and aquarium visitors. In total, more than 6,000 visitors to 30 zoos and aquariums around the globe participated in the study. Appendix contains survey.
Associated Projects
TEAM MEMBERS
World Association of Zoos and Aquariums
Contributor
Andrew Moss
Author
Chester Zoo
Markus Gusset
Author
World Association of Zoos and Aquariums
Citation
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