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resource research Public Programs
Tourism and leisure patterns are changing in the 21st century; increasing numbers of people view leisure and tourism as an opportunity to expand their understanding of themselves and their world. A research model is described herein that utilizes the construct of identity-related visit motivations as a tool for understanding tourists' visits to free-choice learning settings such as aquariums, coastal preserves, and whale-watching cruises. The model could have important implications for both future tourism research as well as improved tourism practice.
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TEAM MEMBERS: John H Falk
resource research Public Programs
Zoos, aquariums and ecotourism experiences have the potential to positively impact visitors’ awareness, appreciation and actions in relation to the wildlife they encounter and the environment in general. This paper presents findings from a three-year study of the impacts of wildlife tourism experiences on visitors’ environmental learning.
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TEAM MEMBERS: Jan Packer Roy Ballantyne John H Falk
resource research Public Programs
A Maryland school district and the Smithsonian Institution have become partners in outdoor science education. Working together, they have developed a series of activities for students in grades 1-8 that are an integrated part of a total unified science curriculum, meeting the need of teachers and students alike.
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TEAM MEMBERS: John H Falk
resource project Media and Technology
The project DIG: Scientists in Alaska's Scenery will perform proof-of-concept on integrating a tourist's visit with place-based stories of meaningful science research in the Arctic. DIG (Digitally Integrated Guide) will widen the general public's interaction with the cultural and natural environment by allowing them to access Web sites and load their handheld mobile devices with engaging descriptions of research. Access can occur before, during, or after their visit - even if the visit takes them far from computers, electricity and the Internet. The creation of user-friendly access to technology and to scientists' stories will provide a new information tool for the public. For these tourists, or others interested in research in Alaska, opportunities to learn directly from the scientists themselves are almost non-existent. Moreover, tourists have no capability to link such research with places they visit. DIG's place-based outreach will be delivered using standard media (broadcast TV, publications) and social media (Web, facebook, twitter, etc.) and mobile devices. DIG demonstration project will join scientists, Alaska Native peoples, tourists, media makers, interpreters and technology experts in inquiry-based learning designed to maximize engagement by the general public. The radically different approach to Arctic-focused science documentary proposed here fosters the close collaboration of the scientist and media maker. Video podcasts (vodcasts) and supporting Web-based materials will be created for three current research projects in Alaska, with a focus on NSF-funded projects. Such projects include anthropology and cultural/linguistic study, paleontology, climate change research, biology, and other areas. Delivery and evaluation will emphasize tourists who visit, or are planning to visit, the National Parks of Alaska. These tourists are accessible to the research team, and they are motivated to seek out information about the places they are visiting. If successful, our approach to science education and outreach will augment their knowledge about research in Alaska, resulting in a deeper and more informed experience.
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TEAM MEMBERS: Gregory Newby Liz O'Connell Deborah Perry
resource evaluation Public Programs
Our project for the Seattle Aquarium was to complete an exploratory evaluation of the Harbor Seal Talks, an element of the Marine Mammal Talks programming. These talks are conducted by either staff biologists speaking from within the seal enclosure or by “dryside” interpretive staff speaking from the audience in dialogue with the biologists. This evaluation was requested by the Interpretation Department to ascertain what the general content of the talks is currently, whether specific conservation messages are being transmitted, and how engaged audiences are in the talks. Our study found that
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TEAM MEMBERS: Lissa Kramer Colleen Lenahan Hal Kramer Seattle Aquarium
resource evaluation Public Programs
The Washington Park Arboretum (WPA) in Seattle is a 230 acre expanse of land which abuts Lake Washington. Apart from the Japanese Garden, admission into the arboretum is free and access points into the park are numerous. As such, tracking visitorship is challenging. For this front-end study the focus was on visitors at the Graham Visitor Center entry point. This point-of-entry has the benefit of both a parking lot and an established facility, allowing for a large amount of visitor data to be collected in a relatively short amount of time. The goal of this study was to better understand who
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TEAM MEMBERS: Kaleen Tison Povis Cynthia Welte Washington Park Arboretum
resource evaluation Public Programs
The Minnesota Department of Natural Resources€™ (DNR) MinnAqua program educates the state'€™s youth about angling and aquatic resources. In 2001, MinnAqua developed a Leaders' Guide so educators could carryout MinnAqua activities in their own setting. As part of the development process, a formative evaluation was undertaken to answer the questions: (a) To what extent are MinnAqua'€™s rewrite guidelines addressed in individual lessons and the Leaders'€™ Guide as a whole?, and (b) To what extent does the Leaders' Guide meet the educational needs of intended users in both formal and informal
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TEAM MEMBERS: Amy Grack Nelson Minnesota Department of Natural Resources
resource evaluation Media and Technology
Goodman Research Group, Inc. (GRG) conducted summative evaluation of the Journey to Planet Earth: The State of the Ocean's Animals project. GRG has served as external evaluator for Journey to Planet Earth since 1999. Journey to Planet Earth is a PBS series that explores the fragile relationship between people and the world they inhabit. The most recent evaluation included two components: 1) a viewer study of the Ocean's Animals episode in the series (hosted and narrated by Matt Damon), and 2) an evaluation of the outreach initiative that complemented the series. The broad goal of the
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TEAM MEMBERS: Marianne McPherson Elizabeth Bachrach Irene F Goodman Screenscope, Inc. American Association for the Advancement of Science
resource evaluation Exhibitions
Extensive research of the exhibit, Kachemak Bay, Alaska: An Exploration of People and Place shows it to be popular and effective with visitors on every communication and affective goal set forth in the Exhibit Master Plan. Research also finds that Community Collaborators who helped to create exhibit elements found the experience deeply meaningful and satisfying, meeting every desired cognitive, affective and behavioral outcome established for the collaboration programs. Pre- and post-test surveys of the exhibit involved nearly 600 visitors to the Pratt Museum. In most studies, Travelers and
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TEAM MEMBERS: Wendy Meluch
resource evaluation Public Programs
What motivates kids to take multiple programs at the Minnesota Zoo? What makes Minnesota Zoo programs so comfortable and engaging that some kids just keep coming back? How do these experiences support kids’ interest in animals and wildlife conservation? The Minnesota Zoo (MN Zoo) offers over a dozen educational programs for youth tailored to encourage exploration of “what makes the MN Zoo tick.” After 10 years of programming for hundreds of youth, a cluster of youth return again and again to learn more about animal care, wild wildlife conservation, zoo work, and volunteer opportunities
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TEAM MEMBERS: Minnesota Zoo Cheryl Kessler
resource research Aquarium and Zoo Exhibits
Poster on the National Network for Ocean and Climate Change Interpretation from the 2012 ISE PI Meeting.
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TEAM MEMBERS: William Spitzer
resource research Community Outreach Programs
Poster on NSF grant DRL-1114467 (""Collaborative Research: Full Scale Development: Native Universe - Indigenous Voice in Science Museums"") from the 2012 ISE PI Meeting.
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TEAM MEMBERS: Nancy Maryboy