Tourism and leisure patterns are changing in the 21st century; increasing numbers of people view leisure and tourism as an opportunity to expand their understanding of themselves and their world. A research model is described herein that utilizes the construct of identity-related visit motivations as a tool for understanding tourists' visits to free-choice learning settings such as aquariums, coastal preserves, and whale-watching cruises. The model could have important implications for both future tourism research as well as improved tourism practice.
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Citation
DOI
:
10.3727/154427311X13195453163010
Publication Name:
Tourism in Marine Environments
Volume:
7
Number:
3
Page Number:
223
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