This letter reflects on how the role of science in society evolved in 2016. While there were plenty of groundbreaking scientific discoveries, the shifting political landscape cultivated a tempestuous relationship between science and society. We discuss these developments and the potential role of the science communication community in political activism.
This article proposes a classification of the current differences between online videos produced specifically for television and online videos produced for the Internet, based on online audiovisual production on climate change. The classification, which consists of 18 formats divided into two groups that allow comparisons to be made between television and web formats, was created through the quantitative and qualitative content analysis of a sample of 300 videos. The findings show that online video's capacity to generate visits is greater when it has been designed to be broadcast on the
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Alicia de Lara GonzalezJose Garcia-AvilesGema Revuelta
Science cafés offer a place for information and discussion for all who are interested in science and its broader implications for society. In this paper, science cafés are explored as a means of informal science dialogue in order to gain more understanding of the science-society relationship. Perspectives of visitors, organisers and moderators of science cafés were analysed. Findings show that science cafés stimulate discussion and engagement via informal learning processes. Visitors come to broaden their knowledge in an informal ambiance. Organisers and moderators hope to enhance
This paper provides an analysis of the implementation and the outcomes of Scienza Attiva, an Italian national project for secondary school students, that makes use of deliberative democracy tools to address socio-scientific issues of great impact. The analysis has required a mixed method including surveys of students' pre- and post-project opinions, focus groups and interviews with students and teachers. The results from this evaluation study provide evidence that the project improves students' understanding of socio-scientific issues, strengthens their awareness of the importance of
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Federica CornaliGianfranco PomattoSelena Agnella
Citizen science continues to grow, potentially increasing competition among projects to recruit and retain volunteers interested in participating. Using web analytics, we examined the ability of a marketing campaign to broaden project awareness, while driving engagement and retention in an online, crowdsourced project. The campaign challenged audiences to support the classification of >9,000 pairs of images. The campaign was successful due to increased engagement, but it did not increase the time participants spent classifying images. Engagement over multiple days was significantly shorter
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Alycia CrallMargaret KosmalaRebecca ChengJonathan BrierDarlene CavalierSandra HendersonAndrew Richardson
Reflecting on the public role of academics, this issue of JCOM includes a set of commentaries exploring public intellectuals and intellectualism. The commentaries explore the role of academics in public debates, both as bringers of facts and passion. These pieces, together with past commentaries and letters to JCOM raise interesting questions about the role of academics in public debates that are, perhaps not those usually trodden in the academic literature.
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Emma Weitkamp
resourceresearchProfessional Development, Conferences, and Networks
Whether the goal is to identify and describe trends and variation in populations, create new measures of key phenomena, or describe samples in studies aimed at identifying causal effects, description plays a critical role in the scientific process in general and education research in particular. Descriptive analysis identifies patterns in data to answer questions about who, what, where, when, and to what extent. This guide describes how to more effectively approach, conduct, and communicate quantitative descriptive analysis. The primary audience for this guide includes members of the research
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Susanna LoebSusan DynarskiDaniel McFarlandPamela MorrisSean ReardonSarah Reber
resourceprojectProfessional Development, Conferences, and Networks
The scientific community has been under increasing pressure from policymakers and the public to explain how research contributes to the public good. The community has emphasized two distinct approaches to explaining its operations and value. The first is the use of narratives that can make the work of science more accessible and engaging to nonscientists. The other is the use of new data mining and analysis methods to document quantitatively the complex paths by which research progresses and eventually contributes to a variety of societal goals. While both of these approaches have proved useful, the goal of this workshop is to explore ways that they might be combined into a hybrid approach that will be even more effective.
This workshop will assemble experts in the narrative and data-driven science communication approaches with leading science researchers to discuss how these various perspectives can be merged to define a template for a type of communication that encompasses the appeal of narrative, the rigor of new analytic data, and the understanding of how science works in practice.
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Kevin Finneran
resourceresearchProfessional Development, Conferences, and Networks
How should we convey science—both its findings and its value to society—to the many members of the public who lack either scientific training or intense interest in scientific progress? In October 2016 the National Academies of Sciences, Engineering, and Medicine convened a workshop to explore ways of better presenting science—both specific findings and the processes of discovering and confirming—to the public. Participants discussed ways to develop data-enriched narratives that communicate to the public and policy makers in an engaging and rigorous way the work of basic research. They also
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National Academies of Sciences, Engineering, and Medicine
Pacific Science Center (PSC) proposes Out of the Lab and Into the Spotlight (OLIS) a five-year project to bring current and fascinating information about health science research to Pacific Northwest audiences. Through a series of showcases that change content every six months the Research Focus Gallery will highlight cutting-edge local research. The Gallery a combined exhibit and program space will feature multimedia displays research artifacts hands-on exhibits and a presentation area where local researchers will communicate their work to visitors. An annual three-day research festival and monthly Science Cafes in three locations will complement the programs presented in the Gallery and will provide multiple venues for a variety of audiences to meet face-to-face with local researchers and learn about health science and related careers. Out of the Lab and Into the Spotlight will further the goals of the Science Education Partnership Award by 1) connecting the community to NIH-funded research and 2) increasing the awareness of young people in the Puget Sound region about careers in scientific research. An in-depth evaluation conducted by the external evaluator Center for Research Evaluation and Assessment will measure the effectiveness of the project in reaching the following outcomes: * The extent to which the program informs PSC visitors about the wide variety of NIH-funded research being performed in the region; specifically whether PSC visitors have an increased understanding of the various research areas presented. * The impact of the program on over 100 scientist participants; specifically scientists’ ability to communicate research ideas to the public and their interest in future participation. * The ability of PSC program developers to develop a future-ready space; specifically if the developed showcases and templates are adaptable to future content areas. The proposed project will draw upon our established relationships with local research organizations that together receive close to one billion dollars annually from NIH. The project leverages and deepens relationships that already exist between each of these institutions and PSC to enhance science learning in our community in novel ways. The primary audience for OLIS will be families and school groups ages eight and older drawn from over 800000 annual visitors. As a standalone element within the new Wellness exhibit due to open in 2011 we anticipate the Gallery will reach three to four million visitors during the grant period and up to five million additional visitors in the subsequent five years. PUBLIC HEALTH RELEVANCE (provided by applicant): Individuals need to obtain process and understand basic health information to make appropriate health decisions (Healthy People 2010). The proposed project Out of the Lab and Into the Spotlight will provide opportunities for the general public to increase their understanding of current health information and increase their awareness of cutting-edge research taking place in their own backyard. By engaging with research scientists in several venues the public will be exposed to NIH funded research and health science careers.
The Studio is a small change-ready exhibit space embedded within the Wellbody Academy, a 7,000 ft2 permanent exhibit on health and wellness. The Studio showcases up-to-date research on topics like genetics, epidemiology, and allergies and features the labs and work of scientists in the Seattle area.
The purpose of the cohort study was to provide objective feedback to exhibit developers as they experimented with finding the best balance of information and interactives for the space considering the time and budget available. This poster explains a bit about The Studio exhibits that were
From 2011 to 2013 Pacific Science Center created content for and regularly updated The Studio, a portal to current medical research within the Science Center’s new human health exhibit, Professor Wellbody’s Academy of Health and Wellness. The Studio is a 500 ft2 hybrid exhibit/program space that combines artifacts, hands-on exhibits, media, and a programming area where local researchers communicate their work to visitors. The Studio was designed to be extremely flexible and it's modularity enables the project team to install a new current research exhibit every six months. The aim of the IMLS