This article proposes a classification of the current differences between online videos produced specifically for television and online videos produced for the Internet, based on online audiovisual production on climate change. The classification, which consists of 18 formats divided into two groups that allow comparisons to be made between television and web formats, was created through the quantitative and qualitative content analysis of a sample of 300 videos. The findings show that online video's capacity to generate visits is greater when it has been designed to be broadcast on the Internet than when produced for television.
Associated Projects
TEAM MEMBERS
Alicia de Lara Gonzalez
Author
University Miguel Hernandez
Jose Garcia-Aviles
Author
University Miguel Hernandez
Gema Revuelta
Author
Universitat Pompeu Fabra in Barcelona (UPF)
Citation
ISSN
:
1824-2049
Publication Name:
Journal of Science Communication
Volume:
16
Number:
1
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