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Peer-reviewed article

Online video on climate change: a comparison between television and web formats

March 28, 2017 | Media and Technology
This article proposes a classification of the current differences between online videos produced specifically for television and online videos produced for the Internet, based on online audiovisual production on climate change. The classification, which consists of 18 formats divided into two groups that allow comparisons to be made between television and web formats, was created through the quantitative and qualitative content analysis of a sample of 300 videos. The findings show that online video's capacity to generate visits is greater when it has been designed to be broadcast on the Internet than when produced for television.

TEAM MEMBERS

  • Alicia de Lara Gonzalez
    Author
    University Miguel Hernandez
  • Jose Garcia-Aviles
    Author
    University Miguel Hernandez
  • Gema Revuelta
    Author
    Universitat Pompeu Fabra in Barcelona (UPF)
  • Citation

    ISSN : 1824-2049
    Publication Name: Journal of Science Communication
    Volume: 16
    Number: 1
    Resource Type: Research Products
    Discipline: Climate
    Audience: General Public | Museum/ISE Professionals | Scientists
    Environment Type: Media and Technology | Broadcast Media | Websites, Mobile Apps, and Online Media

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