The National Academy of Sciences’ LabX program came into existence in 2017 with a directive to develop programming meant to engage with a young-adult (18-37 years old) target audience who are active decision-makers and whose actions impact current and future policies. While conducting preliminary research, the LabX staff and advisory board discovered that available research on young adults’ relationship with science was sadly lacking in detail, beyond obvious conclusions about high levels of interest in technology and social experiences.
To fill these knowledge gaps, gain a deeper
NOVA Wonders is a multi-platform media project from the producers of NOVA exploring the biggest questions on the frontiers of science. From the mysteries of astrophysics to the secrets of the body to the challenges of inventing technologies that could rival—and even surpass—the abilities of the human mind. With content delivered across broadcast, digital and social platforms, the project’s total video content was viewed approximately 17 million times, reaching a range of audiences. The centerpiece was a six-part PBS series which premiered on April 25, 2018, hosted by a team of young
Effective science communication can empower research and innovation systems to address global challenges and put public interests at the heart of how knowledge is produced, shared, and applied. For science communication to play this mediating role effectively, we propose a more integrated and “evidence-based” approach. This commentary identifies key issues facing the science communication field. It suggests a series of prescriptions, inspired by the impact of “evidence-based medicine” over the past decades. In practice, evidence-based science communication should combine professional expertise
In recent years, there has been considerable interest in studying and using scientific consensus messaging strategies to influence public opinion. Researchers disagree, sometimes vociferously, about how to examine the potential influence of consensus messaging, debating one another publicly and privately. In this essay, we take a step back and focus on some of the important questions that scholars might consider when researching scientific consensus messaging. Hopefully, reflecting on these questions will help researchers better understand the reasons for the different points of debate and
In 2017, PBS NewsHour produced one of their most complex transmedia series to date. #AmericaAddicted, which focused on the opioid crisis facing communities around the U.S., included 14 broadcast reports, 10 articles on the NewsHour site, four livestreams, three Twitter chats, and more than 200 associated videos and posts on over half a dozen platforms. The different reports take a wide range of perspectives and focus on different aspects of this crisis. Each report is embedded in dense networks of content, with a variety of entry points for audience members, that tell a single overarching
In October 2017, the PBS NewsHour team produced a week and a half of opioid-related content, including several online explainers, which presented the opportunity for a natural experiment for the Experiments in Transmedia project.
Knology (formerly New Knowledge Organization Ltd.) conducted a two-wave research study to advance understanding of the youth audience’s knowledge and news consumption on the topic.
The first wave of the study, conducted in September 2017, provides a baseline. The content aired in October 2017, and the second wave of the study, conducted in November 2017, asked a
This document contains a description and summaritve evaluation information for the TV Weathercasters and Climate Education award, including impacts of the program on television weathercasters and on their public audiences. The project team documented substantial increases in both the science-based views and climate reporting practices of TV weathercasters. They also found that viewers appreciated climate reporting by local TV weathercasters, feeling that it provided them with a helpful local perspective on a global problem.
This paper deals with the journalistic coverage of biologically active compounds presented as promising drugs in Brazil. The sample consists of 214 journalistic stories on 40 compounds published in two daily newspapers and a monthly science magazine from January 1990 to December 2016. After 27 years, although journalists and scientists had claimed that all compounds would become drugs in a few years, only two completed the evaluation tests and were approved for commercialisation. The paper provides a series of strategies to build a more analytical view on drug research and development.
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Carlos Henrique FioravantiCésar Maschio Fioravanti
This report presents findings of the Latina SciGirls mixed methods study, investigating the experiences of young Latinas participating in informal STEM programs across the U.S. that utilized the SciGirls educational model (including the SciGirls Seven strategies) and augmented with materials and practices intended to better serve Hispanic girls. The project was led by Twin Cities Public Television with funding from the National Science Foundation as an AISL Innovations in Development project. The STEM-related identity framework and research model used to guide this investigation is presented
Knight Williams, Inc. completed a summative evaluation report that addresses: (i) the reach and breadth of the Latina SciGirls broadcast program and online components compared to project expectations; (ii) the impact of the Family Fiesta events that incorporated use of SciGirls videos, in-person role models, and hands-on activities as experienced by the girls, family members, and role models that participated in the events; and (iii) the partners’ Latina SciGirls programs and how they used and reflected on the value of the SciGirls resources.
Information visualization could be used to leverage the credibility of displayed scientific data. However, little was known about how display characteristics interact with individuals' predispositions to affect perception of data credibility. Using an experiment with 517 participants, we tested perceptions of data credibility by manipulating data visualizations related to the issue of nuclear fuel cycle based on three characteristics: graph format, graph interactivity, and source attribution. Results showed that viewers tend to rely on preexisting levels of trust and peripheral cues, such as
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TEAM MEMBERS:
Nan LiDominique BrossardDietram ScheufelePaul WilsonKathleen Rose
We investigate the impact of a science documentary on individuals' intention to engage in information-related behaviors by experimentally testing the effects of source type (scientist, politician, or anonymous source) and communication setting (interview or lecture) using a manipulated clip from the documentary, ‘An Inconvenient Truth’. Our results indicate that, compared to anonymous sources, use of authoritative ones result in greater intention to engage in some information-related behaviors. Additionally, our results suggest that increased intentions to engage in exchanging information can
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TEAM MEMBERS:
Sara YeoAndrew BinderMichael DahlstromDominique Brossard