This front-end evaluation sought (1) to identify visitors' prior knowledge of microbial oceanography, and (2) to determine visitors’ interest in the different research conducted by microbial oceanographers with metagenomics data. The findings from this study served to (1) guide the selection of scientific datasets that are meaningful to visitors, (2) suggest areas of interest to highlight, and (3) identify information or explanations visitors may need to make sense of the content, for the Living Liquid pathways project that aimed to use visualization tools to engage museum visitors with
The Educational Gaming Environments group (EdGE) at TERC embarked on a research project to study serious online collaborative gaming environments as a vehicle for engaging the public with National Science Digital Library (NSDL) resources. The goal of the project was two-fold: to design and test serious games that use a prototype virtual resource center; and to build a community and framework for creating a Serious Games Pathway to deliver NSDL resources into this burgeoning community with the aim of facilitating STEM learning. As part of this endeavor, the external evaluators under the
The evaluation examined the overall visitor experience (time spent, main message comprehension, response to exhibition look and feel) in the 1,100-square-foot Animal Attraction as well as the exhibition's multimedia content delivered via 18 iPads. Specifically, researchers explored iPad usability and visitors’ reactions to the iPad content, especially compared to static labels found in other areas of Animal Attraction. Findings indicate that the iPads appealed to all visitors segments and that iPad users spent more time in the exhibition than visitors who did not use the iPads. However, many
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TEAM MEMBERS:
California Academy of SciencesJon DeuelJessica Brainard
Goodman Research Group, Inc. (GRG), a Cambridge-based research firm specializing in the evaluation of educational programs, conducted the summative evaluation of StarTalk. The overall focus was to examine how well the joint presentation of science and humor reaches a public audience, including an audience not typically exposed to informal science learning, and how well it engages and informs them, such that they are motivated to continue learning more. Primary evaluation research questions included: 1. To what extent does exposure to StarTalk lead to increased interest in and knowledge of
Knowledge of Climate Change Among Science & Technology Museum Visitors reports results from a national study of what the American public understands about how the climate system works, and the causes, impacts and potential solutions to global warming. This report describes how knowledge of climate change varies across Science and Technology Museum visitors. Using a straight grading scale, 38% of both occasional and frequent museum visitors received a passing grade (A, B, or C), compared to 19% of non-visitors. While knowledge levels vary across the groups, these results also indicate that
This report details a nine-month summative evaluation of the Underwater Dome Exhibit at the Seattle Aquarium. The study was undertaken to inform the Aquarium's development of short- term, cost-effective updates to improve visitor satisfaction and experience in the dome. The study sought to develop a baseline understanding of how visitors use and react to the exhibit, as well as to determine whether or not visitors understand that the dome represents the Puget Sound. Data was collected using observational and survey instruments (included in the appendix of this report).
This report presents findings based on the largest and most international study of zoo and aquarium visitors ever conducted worldwide. The study used a pre- and post-visit repeated-measures survey design to evaluate biodiversity literacy - biodiversity understanding and knowledge of actions to help protect biodiversity - in zoo and aquarium visitors. In total, more than 6,000 visitors to 30 zoos and aquariums around the globe participated in the study. Appendix contains survey.
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World Association of Zoos and AquariumsAndrew MossEric JensenMarkus Gusset
In 2007, Chabot Space & Science Center, with partners LodeStar Astronomy Center and the Institute for Learning Innovation, received a National Science Foundation grant (#0610253) to develop, create, distribute, and conduct research on a full-dome planetarium show titled Tales of the Maya Skies. This physically immersive show was designed to transport viewers to ancient Maya civilizations and to push the boundaries of narrative approach in planetariums by presenting the film with a “cultural wrapper” of the Maya people and their achievements in archaeo-astronomy. The research conducted three
This report summarizes findings from a three-year study of the Time Team America: Science of Archeology project, funded by the National Science Foundation. The project included a series of archaeology field schools for youth, four broadcast episodes and a redesigned website with a variety of information and instructional resources. The evaluation included both formative and summative components and a mix of qualitative and quantitative methods including surveys, interviews, and focus groups. Includes interview protocol and survey.
This report summarizes front-end research with visitors on the topic of agriculture, conducted by the Research & Evaluation Department of the Saint Louis Science Center. This front-end study was designed to inform the internal development teams connected to the Science Center agriculture exhibit. The main objective of the research was to gather information from Science Center visitors about their familiarity and interest in the topic, their experiences with farming, their top of mind knowledge about technology and sustainability as it relates to agriculture, and their expectations for an
One objective of the Center for High-rate Manufacturing is to increase knowledge of and interest in nanotechology among secondary and postsecondary students, educators, and the general public. The Center partners with the Museum of Science, Boston, to help carry out these goals. The Museum's CHN sub-award PI and her team provides training to graduate students to help them learn how to engage in education and outreach activities with these groups. To better understand graduate student education and outreach activities, and student participation in the Museum of Science outreach activities and
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UMass Donahue Institute Research and Evaluation GroupCarol Lynn AlpertCarol Barry
Funded by NSF, Earth: The Operators’ Manual (ETOM) is a users’ guide to the present and future energy resources of our planet, providing “users” with the information, attitudes and tools to make wiser choices about powering homes, schools, businesses and communities. ETOM uses a hybrid model of science communication including video + in-person presentations + Web 2.0 social networking. Rockman et al evaluated project impact, working from front-end to summative stages to understand the reactions of media, online and on-site audiences using both qualitative and quantitative measures to look at