This planning activity will produce a prototype film on Spanish horses and conduct 10 focus group discussions to determine: audience interest, background knowledge, what viewers would like to see in this documentary, language barriers, cultural barriers, and how the film could be structured to help the public and teachers interact with children. The focus groups will target the follow groups: (1) middle school teachers, (2) elementary school teachers, (3) families with young children, (4) Hispanic families, (5) American Indian families, (6) youth ages 13-19, (7) horse lovers and those involved in horse activities, (8) senior citizens and individuals with disabilities, (9) documentary, museum exhibit and website production professionals, and (10) media and museum marketing professionals. The effort is intended to guide development of a PBS documentary, an interactive website, a companion book, and a museum exhibit on the origins, evolution, migration and impact of Spanish horses. STEM content in mathematics, genetics, paleontology, chemistry, evolution, and animal behavior, integrated with history, will be incorporated into the scripts for this diverse array of media platforms. The project also presents an opportunity to present in a very interesting and real sense the scientific process used for discovery. In addition to producing the prototype film and conducting focus group discussions, this planning grant will help to: clarify the responsibilities of all of the participants, especially the international participants; clarify the contributions from each discipline and scientist; plan in detail ways to achieve the greatest understanding with the anticipated diverse audiences; select the best geographic region, graphics, media, and animation; and establish realistic budgets and elements for production and post-production. Collaborators include: New Mexican Horse Project, New Mexico Museum of Natural History and Science, Habitat Media, University of New Mexico and Institute for Social Research, Cambridge University, Texas A &M University, Universidad Nacional Autonoma de Mexico, Selinda Research Associates, and PBS.
The periodic table of chemical elements is an array that is confusing to the uninformed and profoundly simplifying and full of crucial information to the informed. It represents some of the most basic information for the construction of what people see, feel and breathe. Due to the table's complex appearance and the way it is described; many individuals shun its informative base. This proposal is a planning grant application that intends to develop a multi-media presentation, which includes TV, web site, a teachers DVD, and an outreach plan, to bridge this knowledge gap in a user freindly manner. It will make educating minority children one of its priorities. The basic premise for their bridge is that people will better grasp the aspects of the chemical elements if they humanize the elements by discussing them as products of scientists and that scientists are people. The success of this effort is critical. While chemistry affects every aspect of human life, it is one of the least understood sciences. If successful, this project may well pave the way for additional programming.
The World Media Foundation is producing and distributing "Emerging Science of Environmental Change." This radio-based project presents new and cutting edge research to the public through National Public Radio broadcasts, Internet radio broadcasts, multi-media web presentations, Internet-based discussion, formal school curricula and public lectures. The goal of the project is to provide the public with a longitudinal view of how those engaged in cutting-edge science formulate theories, structure their inquiries and monitor the ongoing processes, pitfalls, unexpected results and successes of their research. The production team will closely follow the work and processes of one or more research teams over major portions of the 36-month project in order to provide an in-depth understanding of the research process. The project will deliver nine one-hour radio specials and nine additional hours of shorter program segments that will be included in the NPR "Living on Earth" series. The online component of the project will present expanded versions of the audio through its daily web radio service, as well as multi-media web pages with references and discussions linked to the core subjects of the specials. School outreach will be directed primarily at largely urban, under-served middle and high schools. It will use the audio and multi-media web presentations of current research as frames of reference for student instruction in environmental science.
The Tech Museum of Innovation is producing a 3,000 square-foot permanent exhibition, complementary online acitivities, and a Design Challenge curriculum to engage visitors in the exploration of Internet techologies. The goals of the project are to enhance the technological literacy of middle school students, provide the general public with tools, experience, and confidence to participate in shaping the future of the internet, and advance the informal science education community through applied research in networked exhibit technology. Two distinct features of the exhibit are: 1) The Smart Museum, a computer network linking gallery and online expereinces, and 2) "dynamic content," a set of strategies for rapid exhibit updates that will mirror the changing Internet for the life of the exhibition. The Design Challenge curriculum will be used at the museum, in outreach to classrooms and community centers, and in training sessions for science educators. The summative research will be shared with the science education community via The Tech's web site as well as professional seminars, publications and conferences.
This project will provide for a national tour of a 5,000 square-foot exhibit about the great Inca archaeological site of Machu Picchu, and will give a national public audience the opportunity to view one-of-a-kind and seldom exhibited Inca artifacts, while also learning about archaeological science through engaging interactive exhibits and displays. The exhibit demonstrates how understanding the past through science has made it possible to determine the purpose, activities and the nature of daily life on a royal Inca estate. Laboratory research is at the core of the visitor experience, which will include osteology, paleopathology, astronomy, stable carbon isotope analysis, faunal analysis of animal bones, compositional and structural analysis of metals and ecological analysis of the flora and fauna of the Machu Picchu National Researve in Peru. Project funding will also create a Website including a virtual exhibit tour, a self-guided tour of Machu Picchu and web-based archaeological science curriculum for classroom use. The larger project also includes an international scholarly symposium entitled "The Archaeology of Inca Cuzco." The exhibit will open at the Yale Peabody Museum in January, 2003, and after six months, will travel to Los Angeles, Pittsburgh, Denver, Washington, DC and Chicago, before it returns to New Haven for long-term installation at the Peabody. The project will reach an audience estimated at well over 2,000,000 visitors, school children, and Website users.
Massachusetts General Hospital, representing Partners HealthCare System, Inc., is producing a large format film on the brain that is designed to increase the popular understanding of brain biology and recent advances in neuroscience. Framed within the larger question of the unique abilities of the human mind, the project will take an interdisciplinary look at brain science and raise questions about the nature and biological basis of diverse aspects of human experience including consciousness. By following a rider in the Tour de France, the film will illustrate how the brain functions in both normal and stressful situations. Major sequences will explore vision, memory and emotion. Slightly shorter sequences will delve into imagination and creativity, language, dreams and pain. Brief "interludes" will allow the film to reflect on the brain as it is represented in a range of human capabilities. Finally, the film turns it attention to consciousness, self-awareness and the totality of experiencing life as a human. Outreach components of the project include: A weeklong national symposium for museum educators, teachers, and community organizations from all regions of the country. Follow up regional "Brain Workshops" designed to provide more focused project support. "The Brain: Exploratory Trips Into the Final Frontier" -- An Educator/Student Activity Guide Fun Facts Family Guide to "The Brain" An Educational Lobby Kiosk "Head Trip: A Voyage Through the Young Human Mind" -- An illustrated instructional brochure A Brain Website The film will be directed by Bayley Silleck whose prior large format films include "Cosmic Voyage" and "Lost Worlds: Life in the Balance." The lead scientific advisors are Dr. Dennis Selkow, Professor of Neurology and Neuroscience at Harvard Medical School, and Dr. Anne Young, Julieanne Dorn Professor of Neurology at Harvard Medical School. There also will be a seven-member advisory committee composed of neuroscientists, psychologists and philosophers.
The Exploratorium is testing new methods of using Internet-based programming to increase the public understanding of current scientific research. Exploratorium staff, working with a group of advisors, will assess the current status of projects that focus on conveying information about research. They then will develop and test a prototype website. The exploratory research will examine such questions as: What information about research is important and critical to convey to the public? How do you build a Web presence that can rapidly accommodate new findings? What is an appropriate oversight process to assure inclusion of appropriate research? What are sufficient update intervals? How does such a Web site build an audience? How can the Web effort be coordinated with other PUR projects? How can the Web site provide opportunities for public input and discussion? How do you develop buy-in and participation from researchers? Is the additional interpretation/annotation sufficient to give the public a deeper level of understanding? These planning and prototyping efforts will be coordinated with other simultaneous Public Understanding of Research planning projects.
SoundPrint Media Center is producing a testing a pilot of a radio project that would examine mathematical models used to simulate phenomena, make predictions and generate scenarios. During the "What If: Models, Predications and Scenarios" pilot phase, SoundPrint will produce and test two half-hour documentaries, follow-up radio updates, and a plan for a web-based model simulation and educational resources. Educational Support Services will conduct evaluation of the pilot materials to determine: the programs' ability to translate complicated mathematical and scientific ideas through a storytelling approach, the types of models that best lend themselves to illustrate those concepts, and the degree to which the documentaries as stand alone stories have an impact on listeners. The formative evaluation also will test a website.
The Learning Research and Development Center at the University of Pittsburgh has designed a research project to examine the process of and outcomes of informal (out of school) web-based learning. "Conceptualizing and Assessing Web-based Informal Science Education" will be a three-year research study to document and analyze how the informal learner, both as an individual and in a social group, uses and learns from web-based activities. The PIs will also develop a framework and tools for evaluating informal web-based learning environments and guidelines for effective web-based learning activities. This research will use web sites developed by museums and that are complementary to exhibits in those museums. These sites are being selected because according to the PIs, "museums and other nonprofit developers are already going beyond traditional content to create true virtual informal learning environments." The outcomes of this research will include a better understanding of the cognitive and social processes that occur as learners engage in web-based activities; a framework and tools for evaluating informal web-based learning activities; and a web-based annotated bibliography relevant to this research.
The Exploratorium will develop a series of Internet resources on three popular topics -- cooking, gardening, and making music -- to encourage users in science education activities in relation to daily activities. The three-year project will include the development and testing of resources that explore the science behind these topics, using the notion that we all, consciously or not, are "accidental scientists" who engage in the scientific process in the course of everyday life. Target audiences include general public adults and youth. Components of the site will feature aspects of cooking, gardening, and making music that are intended to appeal to diverse communities. The resources will also serve formal education through the Exploratorium's national and local network of educators.
WGBH is producing a three-hour television series about the scientific quest for a unified set of laws governing the universe. The programs, to be broadcast as part of the on-going NOVA series, will place special emphasis on the new development in physics known as string theory. Inspired by Columbia University physicist Brian Greene's best-selling book of the same name, "The Elegant Universe" will explore the ways in which our understanding of matter and forces, space and time have shifted over the years, most recently with the emergence of string theory in the 1980s and its resurgence in the last five years. Greene will play a prominent role in the series, both on camera and as a consultant helping the producers shape the programs. The series, planned for broadcast in the fall of 2002, will communicate critical scientific concepts through filmed experiments, carefully crafted explanations, and the latest in computer animation. Interviews with scientists and historians, re-creations of key breakthroughs in the history of science, and sequences featuring physicists working on today's most pressing problems will allow viewers to share in the excitement of scientific discovery. Outreach material will be developed for the public and for teachers. NOVA Online will produce a rich companion Web site to allow viewers whose interest is piqued by the series to enhance their learning in a number of ways, including interactive animations of famous experiments and essays that go deeper into subjects than the programs could.
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TEAM MEMBERS:
Margaret DrainPaula ApsellBarbara Flagg
The Natural History of Museum of Los Angeles County will mount and administer a five (5) year tour of an exhibition, "Dogs: Our Canine Companions," which explores the evolution, behavior, diversity and cultural significance of dogs. Visitors to the 6,000 sq. ft. exhibit will gain a better knowledge of these familiar animals through a variety of componenets including hands-on displays, videos, graphic panels, computer-generated images, dioramas, fossil skeletons and educational curriculum materials. The exhibit will be divided into eight (8) sections. Throughout the sections there are recurring themes to unify the educational messages of the adaptive diversity of canids, the relationship between wild and domestic dogs, and the relationship between dogs and humans -- especially service dogs. The dissemination of DOGS will include presentations to groups and conferences, with particular emphasis on the exhibit's treatment of accessibility issues. There will be an extensive web site with animation, movies, sound and interactive elements to further enhance the effectiveness of the exhibit and the availability of educational materials. the final ancillary materials to accompany the traveling exhibition will be a theater production, a free-standing, self-contained learning center, an exhibit guide, and a CD-Rom. Formal education providers will benefit from workshops, curriculum guides, and teaching kits.
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TEAM MEMBERS:
Linda AbrahamBlaire Van ValkenburghRobert Wayne