This project is making novel use of familiar technology (smartphones and tablets) to address the immediate and pressing challenge of affordable, ongoing, large-scale museum evaluation, while encouraging museum visitors to engage deeply with museum content. Using a smartphone app, museum visitors pose questions to a 'virtual scientist' called Dr. Discovery (Dr. D). Dr. D provides answers and the chance to complete fun mini-challenges. The questions visitors ask are gathered in a large database. An analytics system analyzes these data and a password-protected website provides continuous, accessible evaluation data to museum staff, helping them make just-in-time tweaks (or longer term changes) to exhibit-related content (such as multimedia, lecture topics, docent training, experience carts, etc.) as current events and visitors' needs and interests change. The intellectual merit of this project is that it is building evaluation capacity among informal educators, advancing the fields of visitor studies, museum evaluation, informal science learning, and situated engagement, and is contributing to the development of novel evaluation techniques in museums. This project has many broader impacts: The Ask Dr. Discovery system is available to any venue that wishes to use or adapt it to their context. By enhancing the visitor experience and improving museum access to data for evaluation and data-driven decision making across the country, Ask Dr. Discovery has both a direct and indirect impact on museums and visitors of all types. This project is also training the next generation of STEM and education innovators by employing a diverse team of undergraduate students.
This award will engage the public on the issues surrounding the interaction and interdependence of human systems and natural systems. Specifically, it will engage them on human impacts and the health of salmon fisheries in the area of Sitka, Alaska. The public in this area includes the citizens of lower portion of Alaska, K-12 students frequenting the Sitka Sound Science Center on field trips, Alaskan Natives, visiting scientists, and tourists who arrive by cruise ships. The exhibit will be placed at the Sitka Sound Science Center and will include a tank of live salmon fish, a computer game, a 10 minute video, and an artist's rendition of the fishing system and salmon life cycle. The team of scientists from the University of Washington coupled with the exhibit developer, Tenji, Inc., and the outstanding artist, Ray Troll should produce an understandable and marvelously picturesque exhibit for the visitors. This will be augmented by the highly capable staff that has considerable experience in translating science concepts to the public. Media broadcasts will broaden the reach of the exhibit. While the impact of this project is not huge in terms of numbers of people, it is an important endeavor as the people in the Sitka area of Alaska will understand their role in the food system for themselves and for the many other parts of the world. Furthermore, the cruise line visitors will derive an understanding of the fragile environment of the salmon ecosystem.
This project will bring STEM education to rural communities through local public libraries. Museum quality exhibits labelled as "Discover Earth", "Discover Technology", and "Discover Space" will spend 3 months at a series of locations around the Nation. Twenty four medium sized libraries will be chosen for the large exhibits and forty small libraries will be chosen for scaled down versions. The project's intent is to provide exhibits in every state and to reach as many under-represented individuals as possible. The significance of this project is that rural areas of this country are underserved regarding STEM education and since this segment of society is represented by 50-60 million residents, it is important to reach out to them. There is a significant segment of the Nation's population (50-60 million) that is underserved by out-of-school learning venues such as museums and science centers. An earlier phase 1 project demonstrated at 18 sites that rural libraries and librarians could provide STEM education to community members ranging in age from adults to children using these hands-on exhibits. Each exhibit (earth, space or technology) includes information about the topic and technologically enabled models to provide interesting and fun discovery mechanisms. They use common layman friendly language that highlights the most recent discoveries in each area. Each exhibit will be placed in the selected library for 3 months during which the library will organize events to feature and advertise the STEM learning opportunities. Another feature of this project will be to determine the models of learning in library settings and as a function of the demographics. The partners in this project that bring the necessary expertise are the American Library Association, the Afterschool Alliance, the Association of Rural and Small Libraries, the University of Colorado Museum, Datum Advisors, LLC, Evaluation and Research Associates, the Lunar and Planetary Institute, the American Geophysical Union, and the Space Science Institute.
The University of Southern California's Institute for Creative Technologies (ICT) and the Museum of Science, Boston (MoS) were awarded an Informal Science Education grant from the National Science Foundation (#0813541) for the project, Responsive Virtual Human Museum Guide. The goal of the project was to use computer-generated character animation, artificial intelligence, and natural language processing to create interactive characters, or virtual humans, that could engage in face-to-face communication with museum visitors. During the three year project, the MOS and ICT project teams created
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Susan FoutzJeanine AnceletKara HershorinLiz DanterUniversity of Southern CaliforniaMuseum of Science
This resource showcases a conference poster that the Wildlife Conservation Society presented at the 2014 Visitor Studies Association Conference and the 2014 Inclusive Museum Conference, outlining the work we undertook to explore the development of a proposed new family exhibit at the Bronx Zoo, "Safari Adventure," paired with selected results and takeaways. In 2011, the Institute of Museum and Library Services awarded WCS a grant to support our investigation and development. We asked ourselves the questions: How can zoo exhibits better connect people to nature? By what methods can we explore
As popular visitor destinations, zoos play a vital role in enhancing understanding of animal biology, conservation, and biodiversity. But what do visitors already understand? This study examined visitors’ knowledge of animal biology and their understanding of how human activity may affect biodiversity. The findings led to a modification of a model that illustrates visitors’ levels of understanding of animal biology and the conservation of biodiversity.
A comparison of survey data from 2000 and 2009 supports findings that the California Science Center in Los Angeles provides opportunities for public engagement in science that may not be supported by other education resources. Survey evidence correlates the community’s use of the science center with improvements in science engagement and science literacy.
At first glance, public knowledge of climate science appears encouraging. When prompted, most people can correctly identify some of the contributors to climate change. But they are much less likely to do so when they are not shown a checklist of possible causes. This study examined public understanding of two commonly used terms: “global warming” and “climate change.” The findings have important implications for informal science educators seeking to develop effective programmes and exhibitions on climate science.
This analysis of visitors’ experience of the "Congo Gorilla Forest" exhibition at the Wildlife Conservation Society’s Bronx Zoo was commissioned to investigate how this 15 year old exhibition is perceived by visitors, and if things have changed since an original summative evaluation in 1999-2000. Questions of particular interest were: 1. Have the characteristics of visitors seeing this exhibition changed? Has awareness or interest in environmental concepts changed? 2. Is the exhibition still appealing to visitors? 3. Are exhibit components such as the film and Conservation Choices Computers
The Bronx Zoo of the Wildlife Conservation Society (WCS) engaged Randi Korn & Associates, Inc. to conduct formative evaluation and community focus groups related to a proposed exhibit, "Safari Adventure." The aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States
In 2011, the Institute of Museum and Library Services awarded the Wildlife Conservation Society (WCS) a Museums for America – Engaging Communities grant to explore the development of a new family exhibit at the Bronx Zoo, "Safari Adventure." Our aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States. The IMLS grant allowed us to take a multi-faceted approach to inform our current thoughts about useful nature exhibit practices and what resonates with our audiences. Through evaluation, prototyping, visits to other institutions, workshops, and community focus groups, we explored themes of child nature play, intergenerational learning, community engagement, and barriers to access. We are disseminating the various reports and products from this process to publicize our findings to the larger professional community. The Wildlife Conservation Society, founded in 1895 as the New York Zoological Society, saves wildlife and wild places worldwide through science, conservation action, education, and inspiring people to value nature. We are the world’s most comprehensive conservation organization, currently managing about 500 conservation projects in more than 60 countries and educating millions of visitors each year at our five living institutions in New York City: the Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo and Queens Zoo. Our conservation programs work directly with animals such as gorillas, elephants, condors, and penguins, and we manage more than 200 million acres of protected lands around the world.
This report presents and analyzes the findings from a front-end evaluation conducted by Randi Korn & Associates (RK&A) regarding the concept for "Safari Adventure," an exhibition being developed at the Bronx Zoo by the Wildlife Conservation Society (WCS) in Bronx, NY. The aim of Safari Adventure will be to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our