In this article, Jacksonville State University's Stephen Bitgood and Donald Thompson discuss findings from two studies, one that evaluated how people perceive museums, parks, and zoos in terms of 27 bipolar characteristics and one that studied how a visit to a science museum effects the perceptions of respondents. In both studies, the researchers used the semantic differential survey technique.
In this article, Marilyn G. Hood, of Hood Associates, explains how specially-trained and dedicated volunteers can assist with audience studies. Hood discusses the Holden Arboretum's volunteer training program as an exemplar for this type of work.
In this article, researchers from Ohio State University discuss evaluation methods and findings of a study of the Old Woman Creek school visitor program. Researchers evaluated changes in knowledge, shifts in attitude, and enjoyment levels of the visiting schoolchildren.
In this article, Harry Searles, Director of Educational Services at the Ohio Historical Society, discusses the development of four computer programs used as orientation and exit exhibits. These programs aimed to improve and measure visitor interaction and understanding. Findings from this research are briefly summarized.
This article summarizes methodology and key findings from research to determine the effectiveness of several aspects of the Old Woman Creek National Estuarine Research Reserve on Lake Erie visitor center for providing public information about the value of estuaries. Researchers investigated how knowledge and attitudes of adults change with each visit, the factors that contribute to differing visitor experiences, how types of exhibits, readability, and placement relate to knowledge changes, and if a computer can serve as a testing device in a visitor center.
In this article, Stephen L. Gerritson of Economic Research Associates discusses a study conducted by the Iron Range Interpretive Center to learn more about its visitors. This museum of mining history and ethnic heritage in Chisholm, Minnesota conducted intercept surveys in the summer of 1986 to better understand visitor demographics, visitor expectations, and the visitor experience.
In this article, Ohio State University researchers discuss the Importance-Performance analysis tool and its application in non-profit leisure settings such as a park.
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TEAM MEMBERS:
Gary W. MullinsBetsy L. Schultz Spetich
The middle-school and high-school years are a period of change and crystalization in terms of life goals, disciplinary and course preferences, and social and political attitudes. The literature provides a number of cross-sectional descriptions and models concerning cognitive and attitudinal development during adolescence and young adulthood, but there are no longitudinal data available to study these processes. The proposed longitudinal study will examine the (1) development of interest in science and mathematics, (2) the growth of scientific literacy, (3) the development of attentiveness to science and technology issues, and (4) the attraction to careers in science and engineering among two national cohorts of adolescents and young adults. One cohort will begin with a national sample of 3,000 seventh graders and follow them through the 10th grade. The second cohort will begin with a national sample of 3,000 10th graders and follow them for the next four years through the first full year after high school. Data will be collected from students, teachers, counselors, principals, and parents. A purposive sample of two or three school districts with exemplary elementary school science and mathematics education programs will be selected and comparable data will be collected in these districts. The analysis will consist of a series of expanding multivariate developmental models that will seek to understand cognitive and attitudinal growth and change in the context of family, school, and peer influences. Each wave of data collection will provide an opportunity to examine cognitive and attitudinal change measures in an increasingly rich context of previous measures. Periodic reports will be issued with each cycle of data collection and the data will be made available to other scholars on a timely basis. The first phase of the project, being funded at this time, provides approximately 15 months for instrument development and pilot testing, for sample selection, for monitor selection and training, and for working with the research advisory committee.
The Association of Science-Technology Centers, representing some 170 science museums, receives regular requests for information on the status of science museums, their education programs, exhibits and other activities. To respond to this need, the organization will collect and analyze data on the status and activities of both member and non-member science museums. The material will be published as three reports and made available on computer disks for further study. The information is particularly useful to communities considering new museums, and to trustees and contributors to current museums and others who have an interest in the priorities and policies of education and exhibits programs. The project will be assisted by an advisory committee and Dr. Sue Smock, Director of the Center for Urban Studies, Wayne State University.
The New York Hall of Science will develop a major exhibition on quantum theory--one of the most important developments in physical science in this century and one which has not been significantly treated by science museums. This exhibition will be the first major museum program to introduce quantum theory and its applications to the public. Elements of the exhibit will include models of the atom, the puzzle of light, applications of the theory and, finally, the human story of the creation of a new theory. Numerous participatory exhibits will be developed in conjunction with the project so that visitors can learn by doing. Formative evaluation will be an integral part of this exhibit. This technique has recently been adopted by museums as a way to test exhibit prototypes with museum visitors and then redesign as necessary. A workshop will be held for museum personnel and a guidebook, Improving Exhibits Through Formative Evaluation, will be produced. This book will be the first complete description of the formative evaluation process and will be a valuable addition to the museum field.
This project will test an instructional strategy designed to increase the pool of minority students who are successful in their study of algebra and higher mathematics courses. Since 1979, the Comprehensive Math and Science Program at Columbia University has been developing an instructional model designed to give all entering ninth grade students the opportunity to work to their highest level of capacity in mathematics. Key features of the model are a zero-based start, which makes no assumptions on students' prior mathematics background, and a complementary curriculum, which provides a set of parallel, interlocking mathematics courses that substantially increases the rate of mathematics instruction over a four semester period. Preliminary tests of the model in New York City schools have yielded encouraging results. In the current project, the instructional materials will be completed and the model will be extensively tested in New York City and in Fulton County, Georgia. The testing will be accompanied by the development of an apprenticeship model for teacher training, which will pair new teachers with experienced teachers in the interlocking courses of the program.