Museums and galleries collect more visitor data today than ever before. But how much of it gives us real insight into visitors motivations, behaviour, experiences and responses? And how much of it simply ticks a box on a funding form? Commissioned by some of the UK’s leading institutions, including Tate, The British Museum, V&A and the Imperial War Museum North, Morris Hargreaves McIntyre has tackled this insight deficit head on. In doing so, we have helped these organisations to move beyond the data routinely collected to get to the knowledge they actually need.
The evaluation examined the overall visitor experience (time spent, main message comprehension, response to exhibition look and feel) in the 1,100-square-foot Animal Attraction as well as the exhibition's multimedia content delivered via 18 iPads. Specifically, researchers explored iPad usability and visitors’ reactions to the iPad content, especially compared to static labels found in other areas of Animal Attraction. Findings indicate that the iPads appealed to all visitors segments and that iPad users spent more time in the exhibition than visitors who did not use the iPads. However, many
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TEAM MEMBERS:
California Academy of SciencesJon DeuelJessica Brainard
resourceresearchProfessional Development, Conferences, and Networks
Presentation of a summary of the Finding FOCIS project, including research results and conceptual framework. This presentation was given at the Virginia Science Coordinators Meeting in May 2014. These slides have also been used for other professional development workshops.
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TEAM MEMBERS:
University of Virginia Main CampusRobert Tai
Children's museums represent one of the fastest growing segments of the museum community; however, the evidence base to demonstrate the learning value of these institutions has not kept pace. With funding from the Institute of Museums and Library Services (IMLS), the Association of Children’s Museums (ACM) and the University of Washington’s Museology Graduate Program (UW Museology) are partnering to generate a field-wide research agenda for children’s museums, an agenda that will identify and prioritize the most pressing evidence needed by the field to articulate and demonstrate the distinct
Designed learning environments like museums have the potential to change the way that families think and talk about scientific topics together in everyday contexts like the home. The current study examines the affect of a visit to a museum exhibit highlighting the processes of manufacturing on the ability of parents and children to talk about how familiar objects are made. A model for family knowledge building is also presented as a means of assessing whether parents and children improved their understanding of manufacturing processes after their museum visit. A simulated home activity
The Adult Child Interaction Inventory (ACII) was developed as part of a research to practice collaboration between the Boston Children’s Museum and Evergreene Research and Evaluation. Preschoolers, Parents, and Educators: Strategies to Support Early Science Literacy (PPE), funded by the National Science Foundation and led by Boston Children’s Museum aimed to better understand the range of non-verbal as well as verbal interactions that occur between adults and children during collaborative science investigation. Results of project research contributed to the development of an exhibit, Peep’s
In the summer of 2010, the Denver Museum of Nature & Science (DMNS) spearheaded an effort to bring together a group of Denver Metro Area cultural institutions as part of an informal network of professionals interested in visitor evaluation (hereafter referred to as “the Network”). The founding purpose of the Network was to utilize the existing resources of DMNS to build evaluation capacity in other institutions, share instruments and data between cultural institutions, and to embark on citywide evaluation projects that would be of benefit to all institutions involved in the group. The Network
In 2008, CSAS conducted a market study in partnership with the Center for Research, Evaluation, and Assessment (REA) at the Lawrence Hall of Science (LHS), University of California, Berkeley, with funding from the S. D. Bechtel, Jr. Foundation. The purpose of the market study was to help answer some highly practical questions for CSAS, including: Which after-school programs are "doing" science? What exactly are they doing? What are their needs? By collecting data that answered these questions, CSAS proposed to gain a greater understanding of existing science programs in after-school settings
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TEAM MEMBERS:
Bernadette ChiJason FreemanShirley Lee
This report provides a critical overview of impact evaluation in the museums, archives and libraries sector. The study, funded by Resource: The Council for Museums, Archives and Libraries, consisted largely of a review of the literature published during a five year retrospective period, with a particular emphasis on impact evaluations conducted within the UK. An advisory group, representing all three domains, was also established. The methodologies used in, and the evidence obtained from, these evaluation studies are discussed critically within the broad context of social, learning and
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TEAM MEMBERS:
Caroline WavellGraeme BaxterIan JohnsonDorothy Williams
Evaluation of the impact of science centers and museums is a growing field of study, because of trends such as increasing competition and financial pressure, demands for greater public accountability and transparency, and government policies that require public institutions to demonstrate their achievements in a variety of areas. As part of this growing focus on impact evaluation, the Association of Science-Technology Centers and a number of individual science centers have jointly funded an international study of the impact of science centers on their local communities. Phase 1 of this study
This research study reports on the evaluation of the outcome and impact of learning as a result of the implementation of Education Programme Delivery Plans in 69 museums in the nine regional museum hubs in England during September, October and November 2005. This is the second study of the impact of learning achieved through museum school services which have been funded through the Renaissance in the Regions programme, which provides central government funding to museums in the English regions. The first study 'What did you learn at the museum today?' was carried out in 2003. The findings of
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TEAM MEMBERS:
Eilean Hooper-GreenhillJocelyn DoddLisanne GibsonMartin PhillipsCeri JonesEmma Sullivan