This article features critiques of the "The Kenneth E. Behring Family Hall of Mammals" exhibit at the National Museum of Natural History. Barbara Brennan, Senior Exhibition Designer at the Smithsonian Institution's National Air and Space Museum, Rebecca Singer, Youth Audiences Manager at Hillwood Estate, Museum and Gardens, and Andrew Pekarik, policy analyst in the Office of Policy and Analysis at the Smithsonian Institution, share their analysis of the exhibition and assess its strengths and weaknesses.
DATE:
TEAM MEMBERS:
Barbara BrennanRebecca SingerAndrew Pekarik
This article outlines a case study using social media as a front-end evaluation tool to revise or redevelop content and themes from an exhibition at the Australian Museum, Sydney, on the topic of evil. The study also explored the time investment and the outcomes achieved through the use of social media compared with undertaking a front-end study in a more traditional way.
In this article, Kathleen McLean, Principal of Independent Exhibitions, responds to her 1994 article in the "Exhibitionist" to explore how far the field has come in terms of exhibit evaluation and what work remains. McLean discusses how criticism based on personal experiences is just the first step in creating a more reflective group of practitioners and better exhibits.
In this article, Beverly Serrell, Principal of Serrell & Associates, discusses the Excellent Judges Framework and how it is different from other methods of reviewing exhibitions. Specifically, Serrell compares the Framework to summative evaluations, exhibition critiques, reviews, The AAM Standards for Museum Exhibitions and Indicators of Excellence, and critical appraisal.
In this article, Maria Piacente, Principal at Exhibition Studio for LORD Cultural Resources, draws on experience in Asia and Continental Europe to reveal that audience development and visitor research is less common than in the US, Canada, and UK. Some projects at small museums in Asia, however, reveal that a few are taking strides to engage their audiences and work with local communities to meet their needs.
This article describes how science centers and museums can better engage ethnic-specific communities that, overall, historically do not visit these institutions. Cecilia Garibay, principal of the Garibay Group, summarizes her research in this area, specifically focusing on Latino families in the United States and shares several key values that influence Latino parents' leisure choices. Examples of how leading institutions have used these findings are included and highlight ways museums can use research to better engage diverse communities.
In this article, evaluator Randi Korn details the importance of a museum's mission as "key to an institution's success." Korn recommends museums clarify their intent, before evaluating their impact , and provides three mission-based filters that museums must use to examine all operational activities: clarity of intent, alignment of practice and resources, and reflective inquiry.
This article describes the mission, approach and success of the New Jersey Academy of Aquatic Sciences' Community and Urban Science Enrichment Program (CAUSE). Through the CAUSE program, local high school students receive training in marine science and biology, and work as mentors for younger students and as educators. This article also points out that an enrichment program to increase visitorship from underrepresented youth is not enough; science centers must utilize Positive Youth Development (PYD) strategies to "lay the foundation" toward individual learning. Key findings from project
In this article, Emily O'Hara, education associate and marking assistant, and Beth Krusi, director of marketing and communications, both at the Montshire Museum of Science (Norwich, Vermont), share their perspective on the importance of repeat visitation. O'Hara and Krusi describe how they use evaluation to refine new and existing exhibits to encourage repeat visitation.
In this article, twelve museum and exhibit directors of leading institutions in the world share their exhibition philosophy. These individuals describe how they develop exhibits to meet content and learning objectives, how they design exhibits thoughtfully to meet these goals and how they evaluate the success of the exhibits. Museums featured include the Finnish Science Centre (Vantaa), The Wild Center (Tupper Lake, NY), Sciencenter (Ithaca, NY), INSPIRIA Science Center (Norway), Explora (Albuquerque, NM), Montshire Museum of Science (Norwich, Vermont), Phaeno (Germany), CuriOdyssey (San Mateo
This article describes the research effort of ASTC and Reach Advisors to explore the motivations and engagement levels of visitors to science museums. The team discovered surprising and telling information about mothers who visit with their children. This article explores the survey methodology, key findings including helpful terms to describe four types of visitors, and conclusions with recommendations.
Many scientists and science educators are concerned about the public’s ambiguous relationship with science and this public includes elementary teachers. Like many citizens, too many elementary teachers find science disconnected from everyday life and thinking. Science is a “school” subject − not an important part of everyday life. Some may believe that science conflicts with important personal beliefs they hold about other areas of life such as religion and art. Elementary teachers who feel this disconnection with science will at best approach science teaching as something one does if school