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COMMUNITY:
Mass Media Article

Moms, Museums, and Motivations: Cultivating an Audience of Museum Advocates

January 30, 2009 | Public Programs, Exhibitions
This article describes the research effort of ASTC and Reach Advisors to explore the motivations and engagement levels of visitors to science museums. The team discovered surprising and telling information about mothers who visit with their children. This article explores the survey methodology, key findings including helpful terms to describe four types of visitors, and conclusions with recommendations.

TEAM MEMBERS

  • Susie Wilkening
    Author
    Reach Advisors
  • Citation

    ISSN : 1528-820X
    Publication Name: ASTC Dimensions
    Resource Type: Reference Materials
    Discipline: Education and learning science | General STEM
    Audience: Elementary School Children (6-10) | Middle School Children (11-13) | Families | Parents/Caregivers | Museum/ISE Professionals | Evaluators
    Environment Type: Public Programs | Museum and Science Center Programs | Exhibitions | Museum and Science Center Exhibits

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