This article describes the research effort of ASTC and Reach Advisors to explore the motivations and engagement levels of visitors to science museums. The team discovered surprising and telling information about mothers who visit with their children. This article explores the survey methodology, key findings including helpful terms to describe four types of visitors, and conclusions with recommendations.
Associated Projects
TEAM MEMBERS
Susie Wilkening
Author
Reach Advisors
Citation
ISSN
:
1528-820X
Publication Name:
ASTC Dimensions
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