In this paper, Pedro J.E. Casaleiro of the University of Leicester, Department of Museum Studies, discusses research that considers the investigation of evidence in mass media other than museums to help define a communications policy that bears the visitor in mind. In doing so, Casaleiro aims to broaden understanding about audiences' concerns with science, recognizing the presence of shared symbolic values created by both museums and traditional mass media. Casaleiro cites findings from studies of Portuguese newspapers and a natural history museum to support his claims.
This paper describes findings from a study intended to improve the Confrontation Gallery at the Birmingham Civil Rights Institute. This remedial evaluation involved placing written text on the plexiglass photo panels that corresponded to the audi-recorded statements. Text placement was completed in two phases to asses the possibility that having written text on all panels would create competition for attention and result in less attention.
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TEAM MEMBERS:
Stephen BitgoodAnn CleghornAmy CotaMelody CrawfordDonald PattersonChris Danemeyer
In this paper, Lisa McIntosh discusses how quick-change info boards are used by staff and visitors at the Vancouver Aquarium. McIntosh also provides an overview of the Aquarium's unique interpretive approach.
In this paper, Kathy McPherson outlines the process that was undertaken to evaluate the visitor services program at the Ontario Provincial Parks. The project included five steps: establishing criteria for ranking parks; developing three new levels of service for the delivery of the interpretive program; evaluating the name "visitor services," establishing operating standards for the program; and developing a visitor needs survey.
In this paper, researchers from Science Learning, Inc. discuss findings from an evaluation study that used interpretive carts to analyze visitor conversations. Researchers collected data using the "Rock Talk" cart to inform the redesign of the Geology, Gems & Minerals Hall at the Smithsonian's National Museum of Natural History.
In this paper, David M. Simmons discusses how the ongoing, extensive research program at Old Sturbridge Village supports its exhibits and public presentations. In particular, Simmons describes research efforts that analyze how modern audiences interact and respond to this 19th century museum village.
In this paper, Margie Marino of the Denver Museum of Natural History discusses the value of museum maps and how her institution used evaluation to improve the design of a new hand-held map.
This paper describes the process researchers and staff used to improve wayfinding at the Minnesota History Center. The authors discuss findings from this research as well as general recommendations for helping visitors find their way around and make choices.
In this paper, Kersti Krug of the Museum of Anthropology in Vancouver explores how hypertext can contribute to postmodern issues of visitor research. Krug argues that hypertext has potential to present new ways of "seeing and influencing change by enhancing access to knowledge about visitors."
In this paper, David M. Simmons discusses visitor studies at Old Sturbridge Village. Simmons presents an overview of visitor evaluation projects throughout the history of the institution as well as how it has responded to the data collected about visitor demographics and preferences.
In this paper, evaluator Randi Korn presents findings from a front-end evaluation for a traveling exhibition about severe weather, developed through a collaboration among the Smithsonian Institution Traveling Exhibition Service, National Museum of Natural History, St. Louis Science Center, and National Severe Storms Laboratory, National Oceanic and Atmospheric Administration. This article presents findings from the part of the evaluation that focused on differences between visitors to natural history museums and science centers, regarding demographic and group composition data as well as
In this paper, Sanford S. Shaman, of the Gallery of Art at the University of Haifa, discusses the spiritual void in contemporary art that accounts for the art's inability to communicate with visitors. Shaman describes how this lack of spiritual content renders much of today's art private and non-communicative in the eyes of many critics.