In this paper, David M. Simmons discusses visitor studies at Old Sturbridge Village. Simmons presents an overview of visitor evaluation projects throughout the history of the institution as well as how it has responded to the data collected about visitor demographics and preferences.
Document
TEAM MEMBERS
David Simmons
Author
Old Sturbridge Village
Citation
ISSN
:
1064-5578
Publication Name:
Visitor Studies
Volume:
8
Number:
1
Page Number:
72
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