Until today museums have tried to identify and segment their audiences based on their demographics. After years of conducting research in the US, John Falk in 2009 introduced a descriptive and predictive framework for identifying visitors on the basis of their motivations, as related to identity. This article summarises Falk’s innovative framework as described in his book Identity and the Museum Visitor Experience (2009), in addition to his presentation at the Visitor Studies Conference at the Victoria and Albert Museum in January 2010. In addition the article draws on the author’s related
This thesis investigates how people make meaning in and from museums, through encounters with artefacts which are mediated by portable digital technologies. It provides evidence that technology can help to manage the amount of information visitors encounter, instead of increasing it, through activities which structure the use of technology. One such activity - visitor-constructed trails through museums - is studied in depth, with attention to how (and to what extent) the activity is structured, the contexts in which it takes place, and how various tools and resources mediate and support the
In this paper, we introduce the Exploratory Behavior Scale (EBS), a quantitative measure of young children's interactivity. More specifically, the EBS is developed from the psychological literature on exploration and play and measures the extent to which preschoolers explore their physical environment. A practical application of the EBS in a science museum is given. The described study was directed at optimizing parent guidance to improve preschoolers' exploration of exhibits in science center NEMO. In Experiment 1, we investigated which adult coaching style resulted in the highest level of
This paper presents an exhibit assessment tool for science centers that is based on the premise, supported by learning theories and research, that the level to which a visitor is engaged by an exhibit is a direct indicator of the learning taking place. Observable behaviors are used to distinguish three stages or levels of visitor engagement described as initiation, transition, and breakthrough. A distinctive visitor engagement profile can be constructed for an exhibit that can then be used in assessing the effectiveness of subsequent changes made to the exhibit experience. It is suggested that
I hear a lot about how we need a new business model for museums or that the current business model is broken. We have business models; we just may need to evolve them.
For museums, continuing revenue comes from four sectors (Visitors and Program Customers, both earned revenues, and Public and Private Supporters, both support revenues), each with its own interests. This article focuses on earned revenue opportunities and how to think about them, particularly those available to children’s museums.
This paper provides an overview of specifications and standards for metadata relating to learning materials. It is structured to present first the currently established metadata schemas in use today (specifically the IEEE LOM and Dublin Core metadata), then to examine current developments and activities before looking at what might be the future challenges. The examination of current developments and activities highlights the increasingly recognized importance of metadata schema that describe what have in the past been thought of as secondary aspects of learning materials (for example who uses
As part of its continuing effort to maximize efficiency by assessing the effectiveness of its efforts, NASA’s Office of Education contracted with Abt Associates in July 2009 to evaluate the Informal Education Program. The goals of the evaluation are twofold: (1) to gain insight into its investment in informal education; and (2) to clarify existing distinctions between its informal education and outreach efforts. The evaluation findings provide descriptive information about all the projects in the NASA’s education portfolio affiliated with Outcome 3 (Informal Education) and selected Outcome 2
Public images of scientific researchers –as reflected in the popular visual culture as well as in the conceptions of the public- combine traditional stereotypic characteristics and ambivalent attitudes towards science and its people. This paper explores central aspects of the public image of the researcher in Greek students’ drawings. The students participated in a drawing competition held in the context of the ‘Researcher’s Night 2007’ realized by three research institutions at different regions of Greece. The students’ drawings reveal that young people hold stereotypic and fairly traditional
This article sums up key results of a web-based questionnaire survey targeting the members of the Danish Science Journalists' Association. The association includes not only science journalists but also other types of science communicators. The survey shows that science communicators have a nuanced and multidimensional view on science communication, science, and technology. Science communicators are thus more than the "mountain guides" of science, as a recent definition describes it. The survey respondents are not just interested in helping the public at large to a wider recognition of
“From Earth to the Universe” (FETTU) is a collection of astronomical images that showcase some of the most popular, current views of our Universe. The images, representing the wide variety of astronomical objects known to exist, have so far been exhibited in about 500 locations throughout the world as part of the International Year of Astronomy. In the United States, over 40 FETTU exhibits have occurred in 25 states in such locations as libraries, airports, nature centers, parks and college campuses. Based on preliminary evaluations currently underway, this project – a large-scale, worldwide
Collaboration efforts between educator preparation programs and children's science museums are important in assisting elementary pre-service teachers connect the theory they have learned in their classrooms with the actual practice of teaching. Elementary pre-service teachers must not only learn the science content, but how to effectively deliver that science content to a group of students. One university provided their elementary pre-service teachers with the opportunity to prepare and deliver science lessons to students in a children's science museum in south Texas.
The ethnography presented by van Eijck and Roth focuses on the activities of people involved in a government funded internship program in conservation and restoration, which was offered by a 'multidisciplinary research center' through a local First Nation adult education center. The internship was designed, in partnership with a local non-profit conservation society (OceanHealth), to appeal to First Nation men and women considering career change, returning to school, or re-entering the work place. The primary aim of the internship was to 'provide authentic science for diverse student