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Peer-reviewed article

Value for Money: How to think about earned revenue

January 1, 2010 | Public Programs, Exhibitions
I hear a lot about how we need a new business model for museums or that the current business model is broken. We have business models; we just may need to evolve them. For museums, continuing revenue comes from four sectors (Visitors and Program Customers, both earned revenues, and Public and Private Supporters, both support revenues), each with its own interests. This article focuses on earned revenue opportunities and how to think about them, particularly those available to children’s museums.

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  • 2014 01 06 Copy of JWJ in England 2011 for Adjust
    Author
    White Oak Associates
  • Citation

    Resource Type: Research Products
    Discipline: General STEM
    Audience: Administration/Leadership/Policymakers | Museum/ISE Professionals
    Environment Type: Public Programs | Museum and Science Center Programs | Exhibitions | Museum and Science Center Exhibits

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