Diversity, Equity, Access and Inclusion (DEAI) work in museums is multifaceted, but typically approached from the perspective of external audiences and outcomes rather than a change in internal organizational culture. This article discusses findings from a research study examining what happened in five US science museums that were making a concerted, officially recognized effort towards internal change, and explores what those findings reveal about field-wide barriers to appreciable systemic change along with the impacts of the current status quo on marginalized staff. This study focused specifically on science museums in the US, but we believe findings are also applicable to the broader field of informal learning to activate museum leadership in all disciplines to engage in systemic internal DEAI change by confronting tensions between mission and equity, and tackling hard issues by accepting the risk of discomfort rather than diverting emotional work to marginalized staff in a bottom–up approach to change.
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