This paper discusses a study that tracked the behavior of 350 visitors to the Lester E. Fisher Great Ape House at Lincoln Park Zoo over a 12-month period. Findings relate to visit durations, including children vs. adults as well as visitors' responses to interpretive graphics. This data adds to the growing literature on visitor behavior in zoological parks and have helped to guide several aspects of exhibit design for Lincoln Park Zoo's new ape facility.
This paper discusses how museums can encourage chaperones to facilitate deeper experiences for students during field trips. The authors describe how the California Science Center's ThinkSCIENCE! Pathways field trip program addresses this issue. Pathways asks chaperones to become facilitators by using "chaperone sheets," sets of materials containing gallery-specific questions, activities, and points of interest to help chaperones engage students in discussion. This article cites findings from a rigorous formative evaluation of these chaperone sheets and the program in general.
This paper reports a formative evaluation of an interactive exhibit in the Museum of Science, Boston, that encouraged visitors to create a model using everyday materials. The materials provided for visitors to create their models changed during the period of the evaluation, and visitors were observed and interviewed as they engaged with the various prototypes. Evaluation results show that the type of modeling material presented influenced the visitors' model making process and individual learning and behaviors as well as the interactions visitors had with each other.
This paper explores the question “What proportion of the local population can museums expect to attract?”, using data on museum visitation collected by means of a population-based sample survey repeated each six months from July 1991 to February 2004 in Sydney, Australia. The links between reported museum visiting and self-described personality attributes are also explored. The findings suggest that there is a limit to the audience for museums and that this limit appears to be driven by people's preferences for conceptual cognitive activity.
This article discusses a study that examined the perceptions of students of Punjab, India regarding their interest in, perceived knowledge of, and perceived importance of various science topics. The study was conducted to help inform the development of exhibitions and education programs for the new "Pushpa Gural Science City." The study demonstrates that the outcomes of front-end studies are not always clear-cut, and that museums still must ultimately struggle with their own philosophies about the curriculum they display and interpret in the light of the outcomes of front-end studies they
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TEAM MEMBERS:
David AndersonZuochen ZhangSudeep ChatterjeePhil AldrichRandi Robin
This article discusses a study that investigated teacher perceptions of group visits to a science museum in Taiwan. Thirty teachers who traveled with large groups were interviewed about two issues: the involvement of travel agents and the size of the group. The findings indicate that responsibility and administrative details were the primary reasons that teachers chose to travel with a larger sized group, or with assistance provided by a travel agency. Curriculum fit was not the first consideration in planning field trips. The study also found teachers' ability and attitudes to using museums
This article presents findings from a study that employed visitor surveys and observations to assess the factors that significantly influence visitor behavior and viewing time in six zoo exhibits with underwater viewing. The authors' research revealed that visitor group type, size of underwater viewing windows, animal size, aquatic activity, and presence of infant animals had significant impacts on visitor behavior. They discuss implications for the planning and design of exhibits with underwater viewing. The appendix includes the survey used in the study.
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Stephanie Clark RidgwayMargaret LivingstonSteven E. Smith
This article discusses visitors' ability to interpret geographic maps. It describes a study that examined how easily adult visitors to the Bronx Zoo were able to identify two continents and countries on maps, and their interpretation of the term "range." Findings suggest a need to revise maps in exhibit labels to improve visitor comprehension and the authors make recommendations on how to do so. The appendix includes a copy of the interview protocol used in the study.
This article reviews recent research about museum fatigue, and discusses its causes. Visitor attributes, the museum setting, and interaction between them, seem to underpin fatigue, and their relative importance differs according to behavioral changes under investigation. An updated definition of museum fatigue is provided, along with suggestions for museum professionals to investigate fatigue within their museums.
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Gareth Davey
resourceresearchProfessional Development, Conferences, and Networks
This forum article was adapted from a White Paper presented in 2005 at the National Academies in Washington D.C., by VSA President-Elect Kathleen McLean. This provocative article suggests that there is a gap between the world-views of museum practitioners and those of visitor studies professionals and academic researchers. Although many of the questions being asked by practitioners appear similar to research with which we are familiar, it is suggested that these results are not always accessible to practitioners in a form that can be easily applied.
This paper reports findings from a study at the Exploratorium of a single physics exhibit that compared three labels and assessed visitors' attitudes and behavior. Based on interviews with 60 visitors, evaluators found a preference for labels containing both questions and suggestions, but that this type of phrasing may not always affect visitor behavior.
This paper reports findings from a study that evaluated the impact child-centered discovery trolleys have on 4-8 year old children's museum experiences. The Queensland Museum developed a set of resource trolleys to introduce young visitors to museums and their collections. Findings from this study add to the body of knowledge on this topic and may have important implications for designing museum experiences that stimulate children's interest in museums and increase learning outcomes. A copy of the questionnaire used in the study is included in the appendix of this paper.