WGBH Educational Foundation is requesting funds to produce the third and fourth seasons of "NOVA scienceNOW," a multimedia project addressing a wide array of science, technology, engineering and mathematics subjects via multiple platforms including national PBS broadcast, the PBS Web site and innovative outreach initiatives. Project goals are to help the general public understand the value and importance of scientific ressearch and to encourage an interest in STEM careers among younger viewers. INNOVATION/STRAGEGIC IMPACT: The series provides a significant opportunity to develop a new format for science journalism building on brand recognition but potentially reaching a broader and more diverse national audience. The new host will be Dr. Neil deCgrasse Tyson, an accomplished astrophysicist and charismatic science communicator whose partipation will help the series reach out to a broader demographic. NOVA is planning a new scheduling configuration for these future seasons to maximize audience for the six new programs per year, i.e. the programs iwll run consecutively in the NOVA slot during June and July. COLLABORATION: NOVA has developed a new consortium of PBS stations to advise on the series and to contribute editorially to the programs. This will give the program greater geographic coverage and will provide local contacts with researchers at major universities and institutions connected to these stations. The project will also partner with the American Library Association and Sigma Xi and the Astronomical Society of the Pacific in the outreach effort. Multimedia Research, Inc. and Goodman Research Group will conduct formative and summative evaluations, respectively.
Educational Broadcasting Corporation requests funds to develop and produce ten new episodes for a sixth season of Cyberchase. The new season will introduce a new campaign, "Get Active with Math", that focuses on sports and builder's math. Ancillary materials, outreach, and a highly popular Web site extend the learning and help make Cyberchase the sole mathematics media project available for the target age group. Cyberchase's content spans the 3rd-5th grade standards of the National Council of Mathematics. The new programs will enrich the series' content while keeping viewers tuning in to the current shows and bring non-traditional partners into the fold of informal education. Plans for Season 6 include building the inventory of multi-media outreach activities, strengthening the show's presence in after-school programs and museums through a set of Builder's Math activity kits and a new Web Portal. Innovation/Strategic Impact: Cyberchase continues to build its effectiveness to inspire children to approach mathematics with confidence and enthusiasm by marrying its innovative content with strong partnerships and promotion. The program maintains its unique position on broadcast television and the web. Collaborations: Season 6 initiatives will strengthen existing partnerships and forge new collaborations. The number of museums working with Cyberchase is anticipated to grow to over 30. Work with Girls Inc will include training and recruitment at three Girls Inc regional conferences. Other outreach partners include EWeek, National Association for Girls and Women in Sports, National Association for Sport and Physical Education, the New York Mets and other sports organizations. Multimedia Research will conduct formative evaluation of the 3D Builder's Math game using an operational prototype working with a sample of students, establishing the ability to use the Cyberchase web site for assessment.
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TEAM MEMBERS:
Sandra SheppardFrances NankinMichael TempletonBarbara Flagg
Twin Cities Public Television is requesting a planning grant to support the development of a new television series called SciGirls and related educational materials, building off the success of SciGirls Outreach and DragonflyTV. The goal of the planning process is to design a television series that could inspire millions of girls across America to discover the excitement of science, technology, engineering and math. The proposed planning phase will include: audience research about the current TV viewing habits of "tween" girls (ages 8-13), meetings of science and education advisors, formative evaluation of sample video segments, development of a treatment and business plan for the series. Barbara Flagg of Multimedia Research will conduct the formative evaluation of the SciGirls TV short video with girls of the target audience in five locations across the country.
The Museum of Science (Boston) Discovery Center, MIT Early Childhood Cognition Lab, Boston Children's Museum, Indianapolis Children's Museum, Children's Museum of Richmond, and Maryland Science Center will help develop and evaluate a variety of methods to engage adults in activities that help the adults understand and apply current cognitive science research on children's exploratory play and causal reasoning development. The primary audience is adults with young children; secondary audiences are informal science education professionals who operate early childhood exhibit areas and cognitive science researchers.
FETCH is a new PBS television series with accompanying Web and outreach activities targeted to 6- to 10-year olds. The program brings science learning to young children by uniquely blending live-action with animation, game show convention with reality programming, and humor with academics. The intended impacts are to: 1) reach the target audience about what it means to be a scientist and encourage them to pursue a science career; 2) provide outreach partners with curriculum that supports content-rich ISE activities and career explorations in varied settings; and 3) demonstrate how media can be used to teach substantive science and share the results of project evaluation with others in the field. The requested funds will allow the project to expand the science curriculum with 20 new half-hour episodes and expand the Web site, focusing on three new science themes that highlight a range of careers: habitats, structures, and chemistry. In addition, funds will support new educational resources for libraries and other youth-serving organizations. FETCH is produced by WGBH; content and outreach partners include the Association for Library Service to Children, the National Wildlife Federation, and the American Chemical Society in addition to outreach partners in 3,200 youth-serving organizations. American Institute for Research will conduct formative evaluation for the project; Goodman Research Group will conduct summative evaluation of both the television show and the FETCH Future Scientist Guide.
WGBH Educational Foundation will produce and distribute 10 new episodes of the award-winning TV series PEEP and the Big Wide World, launching a new initiative "Anywhere Math". In addition, funds will help launch an expanded PEEP Web site, and develop and evaluate an outreach plan targeted to Native American preschoolers. PEEP's three intended impacts are to (1) engage preschoolers in science explorations that promote positive attitudes and inquiry skills, (2) empower parents to encourage and support their children's science activities and promote the ideas of "science play", and (3) provide educational resources and professional development for preschool educators via a curriculum that contributes to the emerging field of preschool science and math education. Project partners include Head Start, Science Olympiad, Countdown to Kindergarten, and the Boston Children's Museum. The series is produced by WGBH and broadcast on TLC and Discovery Kids. This upcoming season the show will also be broadcast on public television via APT. Goodman Research Group will conduct formative and summative evaluations to assess project impact.
This project builds the capacity of public radio's The World, a daily one hour global news broadcast to cover a broad spectrum of science and technology topics. The project would produce 6-8 broadcast features each month and two weekly science and technology podcasts. PRI in partnership with its primary partner, Sigma Xi will develop and implement The World's Virtual Science Cafe, an innovative content-rich Web 2.0 resource for the public to engage in week-long synchronous moderated online discussions, facilitated by independent science and technology experts. This convergence of audio content and online discussions will help the target audience of 25-44 year olds broaden their understanding of key global scientific and technological issues. The World is a collaboration between PRI, WGBH, and the BBC. Edumetrics, led by Dr. Arthur Johnson, will conduct the evaluation focusing on the audience impacts of an integrated broadcast and online participatory media platform.
Kikim Media requests $743,316 to produce four half-hour television documentaries and associated outreach programs based on Michael Pollan's best-selling book, The Botany of Desire. The project explores the reciprocal nature of people's relationship with plants. The programs focus on the connections between apples and the human desire for sweetness; tulips and the desire for beauty; marijuana and the desire for intoxication; and corn and our desire for control over nature. The project will increase public understanding of diverse subjects including genetics, evolution, cognition and biochemistry as well as biodiversity, genetic diversity and the consequences of their loss. The project will have a broad impact through a national primetime PBS broadcast, an outreach program targeting adult audiences, and an educational module delivering appropriate content (excluding intoxication) to middle and high school audiences. Knight-Williams Research Communications will conduct the evaluation for The Botany of Desire television broadcast and outreach efforts.
After-School Math PLUS (ASM+) uses the rapidly growing field of informal education as a venue to develop positive attitudes, build conceptual knowledge, and sharpen skills in mathematics for underserved youth in grades 3-8. "ASM+" brings families and children together in the pursuit of mathematics education and future career interests and directly addresses the NSF-ISE's four areas of special interests: (1) builds capacity with and among informal science education institutions; (2) encourages collaborations within communities; (3) increases the participation of underrepresented groups; and (4) models an effective after-school program. " ASM+" is being developed in collaboration with the New York Hall of Science and the St. Louis Science Center with support from after-school centers in their communities. "ASM+" incorporates the best practices of existing programs, while adding its own innovative elements that have proven successful in the NSF-funded "After-School Science Plus" (HRD #9632241). "ASM+" is aimed at underserved youth and their families, as well as after-school group leaders and teenage museum explainers who will benefit from training and participation in the project. It has facilitated the creation of alliances between museums, after-school centers, schools and the community.
Community Science Workshops: Beginning a National Movement is an extension of a successful, NSF-funded project that created a network of community science centers in California. The San Francisco State University will now take this successful venture to a national level by working with the American Association for the Advancement of Science (AAAS) and Quality Education for Minorities (QEM) to establish a new Community Science Workshop (CSW) 8-10 in underserved communities over the next four years. Once sites are selected, CSW directors participate in an intensive two-week training program. This is followed by visits by site mentors, and ongoing support through the WWW and other media, which contributes to the establishment and eventual sustainability of the centers. Each site partners with larger, established museums and science centers locally to gain much needed assistance with exhibits and education programs. Community Science Workshops contain permanent exhibit space, a workshop area for student projects and classroom/storage space. They serve a variety of audiences through after school, family, school and summer science programs. Potential locations include Arizona, Florida, Louisiana, Michigan, Montana, Nebraska, New York, Tennessee, Texas, Washington and the District of Columbia.
Project Butterfly WINGS is a three-year project targeting 4th-8th grade participants in 13 Florida counties. This project includes the use of the 4-H network as a partner to recruit participants. It builds on the development of student-scientist partnerships to create an environment where information, data and ideas can be exchanged. This project will focus on collecting data on butterflies and the environments/habitats the butterflies choose to visit. This project brings together several important elements to present an interactive, authentic, research-based SSP activity supported through an established network of ISE providers, educators and community-based organizations. Based on solid research and knowledge about ISE approaches, the project has strong content connections and a well-designed structure. An interactive web-site will provide opportunities for participants to interact with each other and with participating scientists, and to experience firsthand some of the most interesting aspects of engaging in scientific inquiry. WINGS has the potential to create a network of young people who will be more aware of issues related to biodiversity and the environment. Through its model approach and participant outcomes, "Project Butterfly WINGS" is positioned to make a difference in the ISE field and in the lives of its participants.
Mixing in Math is a multi-dimensional, three-year project that seeks to build the capacity of after-school programs to provide meaningful and engaging math activities for youth. Program collaborators including project leaders from TERC and after-school program leaders will reach approximately 40,000 children through at least 350 sites and approximately 9,000 staff and volunteers. Drawing on the unique features of the after-school environment, the project design includes the following elements: development of materials appropriate to the setting; staff development and support; institutionalization and dissemination of materials throughout an established network and evaluation research to further knowledge about informal math and after-school programming. Project goals are to: provide free math materials to all participating after-school staff; produce a significant increase in informal math training for the after-school workforce; strengthen the role of informal math in after-school settings; and conduct and disseminate research on the project in terms of its impact on after-school programming, informal math education and the math "achievement gap." "Mixing in Math" national partners will facilitate further reach of the project. The National Institute of Out of School Time (NIOST) in addition to posting materials on their website, will incorporate project activities into their staff development programs. Ceridian, a work-life benefits provider, will distribute project materials to workplace school-ages childcare programs.