In this article, VSA President Deborah Perry presents an overview of the work of the Visitor Studies Association over the previous few months. Topics include the Executive Committee, Conference Committee, resource development, Board development, professional development, and publications.
This article describes an evaluation project that measured the effectiveness of particular communication strategies in the Kelp Forest feeding program at the Monterey Bay Aquarium. During the Kelp Forest program a volunteer guide (docent) delivers a narration about the Kelp Forest exhibit and has a conversation with a diver feeding the fish in the exhibit. The program concludes with the diver and the volunteer taking questions from the audience. The communication strategies measured in this study were identified by The Ocean Project (TOP), a collaborative initiative where the Monterey Bay
This article discusses the design of casinos, specifically principles of visitor orientation in casinos, and how these principles relate to museums. Floor plans of casinos are compared to floor plans of museums and other visitor centers. Author Stephen Bitgood advises, "Don't follow casino design if you want to be friendly to visitors."
In this article, researchers for the University of North Carolina at Asheville describe findings from their study that assessed the impact of two interactive, hands-on, informal science-learning programs on elementary and middle school children's (1) general interest in science learning and (2) short-term science learning. They used a separate-sample pretest-posttest research design to evaluate the impact of two informal science-learning programs--a robotics program and an electricity program at the Health Adventure at Pack Place. The appendix of this report includes the survey, observation
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TEAM MEMBERS:
Mark L. Harvey, Ph.D.Brandon HudsonBri Tureff
In this article, "Visitor Studies Today" Editor Chris Parsons discusses resources for planning and budgeting for evaluation projects. Parsons suggests several websites that offer overviews from different perspectives for professionals just getting started in evaluation or need a bit of a refresher.
In this article, VSA President Mary Ellen Munley reflects on the "homecoming" she experienced at the past VSA annual conference in Columbus as well as the value of VSA activities.
In this article, evaluator Randi Korn of Randi Korn & Associates explains how to know when the time is right for front-end evaluation and whether your questions are the ones you should be asking visitors. Korn cites examples from the field, specifically from a study conducted for the Chicago Historical Society.
This article reports on some of the outcomes of a study that investigated the factors influencing K-7 teachers' decisions to make field-trip visits in Vancouver, Canada. The key outcomes emergent from the study, in the context of the city of Vancouver, its many field-trip venues and its teachers, have relevance for both educators and museum policy makers in other metropolitan areas. The authors address issues that call for reflection on assumptions that might be deeply entrenched and also affirm and reiterate the findings of contemporary studies of teacher perceptions regarding field-trip
This paper describes findings from a Ph.D. study of visitors, particularly non-museum visitors, at two university art museums in Hong Kong. This study contributes to the literature on museum education in Hong Kong, which is a relatively new area of study in Asia. This study is also the first museum visitor survey done on a university population in Hong Kong. It includes the questionnaire mailed to participants in the study.
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TEAM MEMBERS:
Anne S. H. Lam
resourceresearchProfessional Development, Conferences, and Networks
This paper is based on comments made at "Exhibition Excellence: The 14th & 15th Annual Exhibition," a session at the American Association of Museum annual meeting in Portland, OR, May 20, 2003. This review focuses "attention to people" from quantitive data compiled by Whitney Watson of the Missouri Historical Society from the 2002 and 2001 submissions and the author's notes for 2000 and 1999.
This article discusses a study conducted as part of a larger project to develop new signage strategies to support powerful forms of parent involvement at the Children's Museum of Pittsburgh. Researchers at the University of Pittsburgh Center of Learning in Out-of-School Environments conducted the study in the context of the museum's expansion from 20,000 sq. ft. to 80,000 sq. ft.
This article reports findings from a study of some of the museums most active in audience research to identify success factors crucial to effective audience research. The study focused on what makes audience research effective and when audience research can be considered effective. This article reports findings from eight case studies undertaken in Australia and New Zealand. Following an explanation of the research approach, this article outlines the principal criteria for audience research effectiveness found in the institutions studied and highlights the main success factors underlying their